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We Connect Brands to the Right People. Improving marketing performance since 1999 Predicting consumer behavior with proprietary models Markets: US, EU,

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Presentation on theme: "We Connect Brands to the Right People. Improving marketing performance since 1999 Predicting consumer behavior with proprietary models Markets: US, EU,"— Presentation transcript:

1 We Connect Brands to the Right People

2 Improving marketing performance since 1999 Predicting consumer behavior with proprietary models Markets: US, EU, BZ US Cooperative Database 2,500+ Merchants & Brands 190 Million Individuals $400+ Billion Online, Offline Purchases EU Cooperative Database 200+ Merchants & Brands 120 Million Individuals Media Channels: Print, Digital, , Social, Mobile Offices: Colorado, New York, London I-Behavior.com BZ Cooperative Database 150+ Merchants & Brands 80 Million Individuals

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10 Typical Customer View Megan Hattersley 2241 Seaport Drive Portland, OR Spent $70 on organic cotton sweat shirt, size 12 Nov Spent $150 on Denim Jeans, size 12 Sept 7, 2010 Merchants typically see 2.5 purchases per consumer Source: Sample across 2,000 merchant members of the I-Behavior Cooperative Database 2012.

11 Merchant View of Customer Spent $70 on organic cotton sweat shirt, size 12 Nov The Whole Customer Spent $150 on Denim Jeans, size 12 Sept. 7, 2010 Moved to Portland from California in August, HHI: $100K Spent $2,000 on home furnishings using Amex card within past 6 months Participates in monthly wine club. Orders Selections Online. Travel Magazine subscriber since Spent $300 on Global Items in 2009 Likes Cats Donates To Non-Profit’s Megan Hattersley 2241 Seaport Drive Portland, OR

12 Source: The 2012 BRITE/NYAMA Marketing in Transition Study. Columbia Business School

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14 Grow Brand Awareness And Sales With Online Video Research 1.CRM Loyalty Card 2.Search 3.3 rd Party CPG Relevant-Reach 1.Modeled Universe 2.Online Pre-Roll Video Campaign Results 1.Brand Awareness Up 2.Brand Favorability Up 3.Sales Growth Up 4.Cost Per New Loyalty Member Down

15 Modeled Profiles Drive Auto Sales Research 1.Italian Luxury Goods Buyers 2.Demographics 3.Lifestyle Relevant-ReachResults 1.25mi Studio Radius 2. Acquisition Campaign 1.Dealer Test Drives Surpassed Goals

16 CASTROL Modeled Segments Bring Substantial Lift in Targeted Reach Research Relevant-ReachResults 1.Primary Survey Research 2.Customer Segmentation 1.Modeled Audiences 2.Match Customer Segments 3.Online Display Campaign 1.Increased Brand Favorability 2.Long Tail Quick Lube & Retail

17 Coordinated Campaign Drives Sales and Brand Awareness 1.New Switchers Up 2.Web Traffic Up 3.Online Orders Up Relevant-Reach Research Results 1.Price Promotion 2. & Display Campaign 1.Likely Switchers 2.Competitive Mobile Devices

18 VW 1.Customer Segmentation 2.Look-Alike Profiles Defined Segmentation and Modeled Audiences for Web-Optimized Video Campaign Research Relevant-Reach Results 1.Customer Purchase Data 2.3 rd Party Purchase Data 3.Demographic Data 4.Search Data 1.Brand Awareness Up 2.Brand Favorability Up 3.Test Drives Up 4.Social Shares Up

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