Presentation on theme: "We Connect Brands to the Right People. Improving marketing performance since 1999 Predicting consumer behavior with proprietary models Markets: US, EU,"— Presentation transcript:
Typical Customer View Megan Hattersley 2241 Seaport Drive Portland, OR 97202 503-555-1234 Spent $70 on organic cotton sweat shirt, size 12 Nov. 18. 2010 Spent $150 on Denim Jeans, size 12 Sept 7, 2010 Merchants typically see 2.5 purchases per consumer Source: Sample across 2,000 merchant members of the I-Behavior Cooperative Database 2012.
Merchant View of Customer Spent $70 on organic cotton sweat shirt, size 12 Nov. 18. 2010 The Whole Customer Spent $150 on Denim Jeans, size 12 Sept. 7, 2010 Moved to Portland from California in August, 2010 Email: firstname.lastname@example.org HHI: $100K Spent $2,000 on home furnishings using Amex card within past 6 months Participates in monthly wine club. Orders Selections Online. Travel Magazine subscriber since 2008. Spent $300 on Global Items in 2009 Likes Cats Donates To Non-Profit’s Megan Hattersley 2241 Seaport Drive Portland, OR 97202 503-555-1234
Source: The 2012 BRITE/NYAMA Marketing in Transition Study. Columbia Business School
Grow Brand Awareness And Sales With Online Video Research 1.CRM Loyalty Card 2.Search 3.3 rd Party CPG Relevant-Reach 1.Modeled Universe 2.Online Pre-Roll Video Campaign Results 1.Brand Awareness Up 2.Brand Favorability Up 3.Sales Growth Up 4.Cost Per New Loyalty Member Down
Modeled Profiles Drive Auto Sales Research 1.Italian Luxury Goods Buyers 2.Demographics 3.Lifestyle Relevant-ReachResults 1.25mi Studio Radius 2.Email Acquisition Campaign 1.Dealer Test Drives Surpassed Goals
Coordinated Campaign Drives Sales and Brand Awareness 1.New Switchers Up 2.Web Traffic Up 3.Online Orders Up Relevant-Reach Research Results 1.Price Promotion 2.Email & Display Campaign 1.Likely Switchers 2.Competitive Mobile Devices
VW 1.Customer Segmentation 2.Look-Alike Profiles Defined Segmentation and Modeled Audiences for Web-Optimized Video Campaign Research Relevant-Reach Results 1.Customer Purchase Data 2.3 rd Party Purchase Data 3.Demographic Data 4.Search Data 1.Brand Awareness Up 2.Brand Favorability Up 3.Test Drives Up 4.Social Shares Up