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NORTH CAROLINA WORKSHOP OCTOBER 29, 2014 The Linking Communities Project: Creating Welcome for Refugees
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Tools from Welcoming America Fostering Community Engagement and Welcoming Communities is supported by the Office of Refugee Resettlement (ORR/ACF/DHHS)
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Stronger Together: Making the Case for Shared Prosperity Understanding your audience Message themes around prosperity How to implement messaging 4
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Message Themes Stronger Together Innovation Vibrant Communities Twenty-first Century Economy Shared Values Friendliness 5
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Reframing Refugees: Messaging Toolkit What does it include? Winning Message Themes Guiding Principles Examples and Samples Further Tools and Resources Tough Questions
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The Power of Reframing 7
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Photo credit: Cleveland Plain Dealer http://www.cleveland.com/business/index.ssf/2013/10/welcoming_refugees_pays_off_fo.h tml Welcoming refugees is paying off for Cleveland
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Winning Message Theme: People Move
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Define America
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Dignity of Work
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The Power of Stories Challenge assumptions about refugees Communicate strength, resiliency, and prosperity Photo credit: The Enquirer/Cara Owsley www.Cincinnati.com
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Stories that Inspire Jean Golo has contributed to our community by starting a successful farm, employing Americans and providing healthy produce to food desert areas. (Nicky Walker) Mohammed has contributed to our community by continuing his medical training at our local hospital, and has now been accepted to a medical residency program. (Rachel Helwig) An East African refugee woman has contributed to our community by establishing her own at-home child care business to generate an income for her family and provide culturally-appropriate child care services to the community. (Havan Clark) 13
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Contact Welcoming America www.welcomingamerica.org Hannah Carswell, Project Manager hannah@welcomingamerica.org
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