Presentation on theme: "Welcome to the NC LIVE SimplyMap Presentation. Today we will explore SimplyMap using two different case studies. -Review Case Study 1: The Yoga Studio."— Presentation transcript:
Welcome to the NC LIVE SimplyMap Presentation. Today we will explore SimplyMap using two different case studies. -Review Case Study 1: The Yoga Studio -Review Case Study 2: The Interior Design Business
The Yoga Studio: Jennifer from Raleigh, North Carolina is a registered yoga teacher who has been working for an existing yoga studio for the past few years. It has long been her dream to branch out and open her own studio somewhere in the Raleigh area. Jennifer needs to determine the best location for a yoga studio based on factors such as where her potential customers are located as well as identifying the competition.
Profile of Yoga Participants: -Age 25 to 40 -75% female, 25% male -Higher Income Households -Tend to live healthy lifestyles, including exercise, eating organic food, and health club memberships.
We will start by making a map of Median Income by ZIP Codes in Raleigh. First, click on Variables
And here is how the filter looks on a map. Only areas that match our criteria are visible. All other areas have black & white stripes covering them. These 2 areas look promising. They match our criteria and have few existing yoga studios.
We can create a data table with detailed information about the ZIP Codes on these 2 high potential areas. This ZIP Code looks particularly promising.
We will then create a ring study to examine the 1 mi, 3 mi, and 5 mi areas surrounding this ZIP Code.
The Interior Design Business: About two years ago, Mark started his own interior design business in Charlotte, NC. He started strong with his first group of corporate clients specializing in designing offices, but business has since slowed and he is struggling. Mark has decided to expand his business to now include the residential sector, and he is looking to drum-up new customers so that he can continue to employ his assistant. Mark wants to create upscale residential spaces with the vision of the client and needs to know where to locate them in the Charlotte area.
Profile of Interior Design/Home Renovation Clients -Higher Income Households -Owner Occupied Households -Areas with (a) older housing, or (b) housing growth -Higher Spending on Furniture, Appliances, etc.
We will start by making an income map by ZIP Code in Mecklenburg County.