2 Phoenix Beverages History 1951 Forbee Brothers was formed and was appointed as the distributor for Regent’s Beer1953 Appointed Miller and Carling for Western Queens County1956 Appointed Lowenbrau for Western Queens County and Carling Black Label (Red Cap Ale and Black Label Beer) for Brooklyn1957 Appointed Miller for all of Queens County and Staten Island (Richmond County)1959 Appointed Heineken for Brooklyn and Queens Counties1980 Acquires Better Brands (Miller Brewing Co. Branch Distributor) which has Miller in Brooklyn1981 Acquires Miller for Half of Manhattan (below 86th St.)1982 Acquires Guinness Brands (Guinness, Bass, Harp) from the GBIC Branch Distributor for Manhattan (below 86th St.), Brooklyn, Staten Island, and Queens1984 Acquires Heineken for half of Manhattan (below 86th St.)1996 Acquires River and Suffern Distributing – Miller, Heineken, and Guinness for Orange, Putnam, Dutchess, Sullivan, and Ulster Counties2000 Acquires Heineken and Miller for Bronx, Westchester, and the remaining part of Manhattan.2005 Acquires Craft Brewers Guild Distributors, keeping Brooklyn Beer and divesting all Craft Brewers Guild Brands2005 Acquired license to sell and distribute Wines & Spirits and began operations2007 Acquires Brooklyn Brewery Products for Ulster, Sullivan, Dutchess, and Putnam counties.Phoenix Beverages was started in 1951 by the Brayman family.Originally, Phoenix was a Miller wholesaler in western Queens. Through organic growth and acquisitions Phoenix beverages has become one of the leading beer and alcoholic beverage wholesalers in New York.Phoenix has a history of integration and innovation. We have successfully adapted our sales and operations to meet the changing needs of our customer basePhoenix Beverages History
3 Fleet Phoenix Beverages Fleet 175 Vehicles Including: Primarily Mid-Size Beverage Delivery TrucksVansTractorsBox TrucksCurrently, 10% of the fleet runs on NatGasAggressive Plan to convert the entire fleet over the next 5-7 years.Fleet
4 Operations - Warehouse Phoenix/Beehive has 2 strategically placed warehousesBracken Road providing rail service, warehouse, delivery and sales coverage for the Mid-Hudson ValleyBrooklyn Piers providing ocean shipping, warehousing, delivery and sales service for Metro New York including Long Island
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