2 Fleck Sales Company Culture Beer Deserves Better“Beer” = The Value ChainService to the 3 other tiersConstructive DiscontentCore PurposeWhy we ExistVisionWhat we Want to BeFleck Sales: The Beer ExpertsBrand DevelopmentInnovationEducationF.L.E.C.KCore ValuesWhat we BelieveHow we will ActFocus on The CustomerLoyalty, Integrity, and TrustEncourage TeamworkCommit to ExcellenceKeep Work Fun
3 Strategy StatementBecome a 5 Million Case Beer Wholesaler by 2020, growing faster than our Peers. Deliver Profitable Beverage Solutions through Channel Focused Beer Experts concentrating on Brand Development, Innovation, Education.
4 Company HistoryFalstaff Distributor Fleck Sales founded by Keith Fleck 19541968 New warehouse built at 1825 Edgewood Rd.1970: Hach Brothers acquired: Miller Brands in Cedar RapidsMid 1970’s: Miller Lite sales explode driving several facility expansionsCoors Brewing Company and Pabst Brands added in 1986 with the purchase of Bell DistributingNovember of 1993: Doe Distributing acquired expanding Miller and Coors sales into Iowa City and Burlington, Iowa.1996: New West Burlington facility completed1997: Genners acquired: (Coors and Stroh brands in Ottumwa)1999: Graf Beverage and LTD Distributing acquired (G.Heileman Brands in Iowa City and Burlington)July of 2001: Paul Jerabek Wholesaler acquired (G. Heileman and Stroh brands in Cedar Rapids)November of 2008, Schwartz Distributing acquired (Miller Legacy brands in Ottumwa)March 2012 Founders IntroductionOctober 2012 Stone Introduction
5 Territory Description 21 counties Eastern and Southeast Iowa (1 non- consolidated MillerCoors county)2.8million case equivalents2 facilities (118 employees 90 full 28 part-time)Cedar Rapids (83,000 sq. feet) 1,961,023 c/e’s (388 off 644 on)West Burlington (22,000 sq. feet) 752,000 c/e’s (218 off 358 on)Land Mass: 55, 869 square miles (20% of Iowa)Population: 718, % of state of IowaDemographics ;90.7% Caucasian2.6% African American3.5% Hispanic86% with HS degree 25+ (80% nationally)21% Bachelors Degree or higher (24% nationally)Poverty line: 11% (13% nationally)
7 Suppliers 22 Beer Suppliers 5 Non-Alc. Suppliers Beer NA Brands MillerCoorsPabstDiageo GuinnessNew BelgiumHeineken USABoston BeerMike’sBoulevardPhusion ProjectsGambrinusVermont CiderBig SkyGreat RiverNorth American BreweriesPeace TreeEmpyreanSapporoStonePotosiFoundersGlunzMooseheadNA BrandsRoaring Lion Energy Drink1919 Root BeerLiquid Ice Energy DrinkRBI Dist.Hair of the Dawg Bloody Mary22 Beer Suppliers5 Non-Alc. Suppliers
8 Sales Dept. Organization Chart Mike Schulte VP of SalesDudley Fleck PresidentMark BankeMetro North OffTeam Leader3 Hy Vee / Fareway AM’s2 Chain Convenience AM2 National Account AMDonnie StockmanCategory ManagerAdam WalshMetro On Premise3 Account Managers1 Tell Sell Account Manager1 Draft Manager5 Draft TechsBill Riffey Rural Team Leader4 Cross Channel Account ManagersTim ManderscheidBranch ManagerWest BurlingtonSteve Brucker Sales Supervisor5 Cross Channel Account Managers2 Draft TechsChad AthertonCraft ManagerMindye PickerellMarketing Manager
9 Capabilities and Recognition 4 Time MillerCoors President’s Award Winner (2005, 2010, 2011, 2012)Dedicated Craft Manager Chad Atherton Iowa’s First Dedicated Cicerone100% Cicerone Beer Server Certified Sales StaffDraft Lines Cleaned Every 2 weeks at 94% attainment Staff of 6 Micro Matic Certified Draft TechniciansChannel and Chain Specific Sales ForceFull Time Marketing Manager Social Media Klout Score of 60 (Facebook, Twitter, Company Website)Sign Shop upgraded in 2012 with the latest technology