1. SteamDB Regional Pricing Around the World

2. What’s SteamDB? ▪Online site tool tracker to monitor various things from the Steam application ▪Reveals hidden data ▪A great insight into what developers are doing to engage with their community.

3. An interesting insight… ▪Big name publishers gouge their prices ▪New Zealand paying much more ▪Activision by far the worst, almost 28% * Compared to U.S counterpart prices PublisherAverage Price Increase* Ubisoft+18.66% 2K Games+20.85% Activision+27.73%

4. Whoa, slow down there Activision ▪Lowest price different is just 0.13% increase ▪The highest, is nearly 93% for a nearly FIVE year old game CURRENCYCURRENT PRICECONVERTED PRICE LOWEST RECORDED PRICE U.S. Dollar$39.99Base Price$19.99 at -50% Euros (Tier 1)39,99€$43.09+7.74%19,99€ at -50% Euros (Tier 2)39,99€$43.09+7.74%19,99€ at -50% British Pound£29.99$44.84+12.14%£14.99 at -50% New Zealand Dollar $99.95$77.10+92.79%$39.99

5. Indie Developers ▪Indie developers much fairer ▪Follow Steam’s pricing suggestions ▪Noticeable by the same percentage ▪On average, at least 5% cheaper * Compared to U.S counterpart prices GameConverted Price* I am Bread-5.05% Plague Inc: Evolved-7.43% Insurgency-7.43% Finding Teddy-5.21%

6. Woops! Pricing Errors Some applications are incorrectly priced, unintentionally GAMECURRENCYCURRENT PRICECONVERTED PRICE (USD) LOWEST RECORDED PRICE Resident Evil PackNZD$1.00$0.77 ($69.99)-89.97% Dead SpaceNZD$9.99$7.71 ($19.99)-61.45%$2.49 at -75% Mass EffectNZD$9.99$7.71 ($19.99)-61.45%$9.99 Mirror’s EdgeNZD$9.99$7.71 ($19.99)-61.45%$9.99 Assassin's CreedNZD$14.95$11.53 ($19.99)-42.31%$9.99 TrackMania CompleteNZD$479.00$369.47 ($59.99)+515.89%$479.00 Law and OrderNZD$217.99$168.14 ($19.99)+741.14%$217.99

7. So what happened? ▪NZD was added on the 25 th of March ▪In the case of Resident Evil Pack, six hours till it was fixed ▪The others on the list remain largely unfixed ▪It’s unknown if publishers will fix – too lazy or don’t care about consumers in New Zealand

9. Questions?