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Milissa Thomas Hayden Reece Kristina Johannas

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1 Milissa Thomas Hayden Reece Kristina Johannas
Make a difference One cup at a time. Milissa Thomas Hayden Reece Kristina Johannas

2 How it Started Founded in Southern Oregon in 1992 by dairy farmer brothers Flavored-coffee craze swept through Grants Pass Now has over 200 Locations Usually geared towards the ski and cycling cultures Kristina Started as a single pushcart in Grants Pass, Oregon Began to quickly grow Located in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona

3 The Optimist’s Creed they built their business on:
to be positive and love life to the fullest "to think only the best, to work only for the best and expect only the best.“ Usually run multiple simultaneous campaigns at a time Kristina Has utilized a branding tactic of running more than one phrase and logo at one time. Sometimes this can be tricky but they phrases and logos that are trendy and anything but generic

4 How they make a difference
Once a year they donate one days proceeds to the Muscular Dystrophy Association Buck for Kids Day 1% of gross sales is reinvest into the community by each retail location Milissa -Dane boersma died in 2009 from Lou Gehrig's disease so in his honor. -part of proceeds benefits regional nonprofit organizations - Over $1,000,000

5 Store Layout Focus is on drive-through coffee shops Milissa
Known for focusing on drive-through coffee shops Catering to quick constantly on the go lifestyles

6 SWOT Analysis Weaknesses Strengths Customer Service Product Mix
Solid brand image throughout Western U.S. Locally owned and operated Relatively Low Prices Lucrative Market Doesn’t have to compete with Starbucks Weaknesses Product Mix Atmosphere Reach Hayden

7 SWOT Analysis Threats Opportunities Product expansion
Location expansion Environmentally-friendly On-the-go world “Undercover Boss” Healthier options Threats McDonalds, Dunkin’Donuts Too Late to enter snack/pastry market Competitors getting faster Hayden Play video Add campaign for healthier options now offered at Dutch bros

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