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Milissa Thomas Hayden Reece Kristina Johannas. How it Started Founded in Southern Oregon in 1992 by dairy farmer brothers Flavored-coffee craze swept.

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Presentation on theme: "Milissa Thomas Hayden Reece Kristina Johannas. How it Started Founded in Southern Oregon in 1992 by dairy farmer brothers Flavored-coffee craze swept."— Presentation transcript:

1 Milissa Thomas Hayden Reece Kristina Johannas

2 How it Started Founded in Southern Oregon in 1992 by dairy farmer brothers Flavored-coffee craze swept through Grants Pass Now has over 200 Locations Usually geared towards the ski and cycling cultures

3 The Optimist’s Creed they built their business on: to be positive and love life to the fullest "to think only the best, to work only for the best and expect only the best.“ Usually run multiple simultaneous campaigns at a time

4 How they make a difference Once a year they donate one days proceeds to the Muscular Dystrophy Association Buck for Kids Day 1% of gross sales is reinvest into the community by each retail location

5 Store Layout Focus is on drive-through coffee shops

6 SWOT Analysis Strengths Customer Service Solid brand image throughout Western U.S. Locally owned and operated Relatively Low Prices Lucrative Market Doesn’t have to compete with Starbucks Weaknesses Product Mix Atmosphere Reach

7 SWOT Analysis Opportunities Product expansion Location expansion Environmentally-friendly On-the-go world “Undercover Boss” Healthier options Threats McDonalds, Dunkin’Donuts Too Late to enter snack/pastry market Competitors getting faster

8 Sources https://www.youtube.com/watch?v=QK3jxZDokyw of-brand-personality/ of-brand-personality/ coffee_company/ coffee_company/


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