1. Milissa Thomas Hayden Reece Kristina Johannas
Make a difference
One cup at a time.
Milissa Thomas
Hayden Reece
Kristina Johannas

2. How it Started
Founded in Southern Oregon in 1992 by dairy farmer brothers
Flavored-coffee craze swept through Grants Pass
Now has over 200 Locations
Usually geared towards the ski and cycling cultures
Kristina
Started as a single pushcart in Grants Pass, Oregon
Began to quickly grow
Located in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona

3. The Optimist’s Creed they built their business on:
to be positive and love life to the fullest
"to think only the best, to work only for the best and expect only the best.“
Usually run multiple simultaneous campaigns at a time
Kristina
Has utilized a branding tactic of running more than one phrase and logo at one time. Sometimes this can be tricky but they phrases and logos that are trendy and anything but generic

4. How they make a difference
Once a year they donate one days proceeds to the Muscular Dystrophy Association
Buck for Kids Day
1% of gross sales is reinvest into the community by each retail location
Milissa
-Dane boersma died in 2009 from Lou Gehrig's disease so in his honor.
-part of proceeds benefits regional nonprofit organizations
- Over $1,000,000

5. Store Layout Focus is on drive-through coffee shops Milissa
Known for focusing on drive-through coffee shops
Catering to quick constantly on the go lifestyles

6. SWOT Analysis Weaknesses Strengths Customer Service Product Mix
Solid brand image throughout Western U.S.
Locally owned and operated
Relatively Low Prices
Lucrative Market
Doesn’t have to compete with Starbucks
Weaknesses
Product Mix
Atmosphere
Reach
Hayden

7. SWOT Analysis Threats Opportunities Product expansion
Location expansion
Environmentally-friendly
On-the-go world
“Undercover Boss”
Healthier options
Threats
McDonalds, Dunkin’Donuts
Too Late to enter snack/pastry market
Competitors getting faster
Hayden
Play video
Add campaign for healthier options now offered at Dutch bros

8. Sources https://www.youtube.com/watch?v=QK3jxZDokyw