1. The News About Newspapers And Why You Are Here By George Sylvie School of Journalism The University of Texas at Austin

2. The Bad News

3. The Good News

4. The Lukewarm News

5. More Tepid News

6. Mixed Blessings News

7. Hopeful News

8. End-of-Rainbow News

9. Pretty Good News

10. Not-so-good News

11. So? What is the future of newspapers? What is the future of journalism? What do you think?

12. The Future Begins Now New Journalism Joke: Q: If the newspaper industry were a baseball game, what inning would we be in now? A: The 19 th

13. The Pitcher: Technology “As tweets grow exponentially and traditional news outlets shed readers and staff, the digital realm, despite some limitations of access and signal disruptions, is simply more attractive— for speed, ease and multimedia storytelling. ” -- Gerald Jordan, U. of Arkansas j prof in recent story on Philadelphia Inquirer

14. The Pitch “The demand, in turn, for output has compounded stress in newsrooms where staffs are dwindling even though coverage areas are essentially unchanged. On a typical assignment, a reporter is expected now to report from the scene, photograph it if possible, post information on Twitter, file 150 to 200 words for the digital story, update a blog or the news organization’s Facebook page, then write an article for the newspaper that will be published the next morning. ”

15. The Owners’ Strategy

16. Trimming the Roster

17. “Smallball”

18. The Details “One run at a time” – Most newspapers are profitable, many with margins in the mid- teens. But net margins – after interest, taxes and special charges – are razor-thin. “Pick off plays” – Most papers achieved profitability largely through cutting. “Sacrifice bunts” – Some papers also operated in the red for 2011, essentially choosing to reinvest in new programs.

19. More “Small” Stuff “Reliable bullpen” – Stress investigative, local coverage “Defense” – Apps and Niche sites to extend and reinforce the brand “Steals” – Updating the web site to stay abreast, stay current, and scoop competitors “Walks” – Patiently and slowly using audience input to show interactivity, customer sensitivity

20. One Solution http://www.thedailyshow.com/watch/mon- february-9-2009/walter-isaacson http://www.thedailyshow.com/watch/mon- february-9-2009/walter-isaacson

21. What’s Next? Your role Why you’re here What you can do about the news BUT FIRST: A break, and word from our sponsor

24. Newspaper Advisors are Different Nobody understands you You share sense of mission with your staff Journalism is multi-skilled Multiple functions 1.Extend the English program 2.PR for the school 3.School consumer advocate 4.Outlet for expression 5.Aim for higher order skills

25. Newspaper Readers are, too

26. What about You, The Reader? From paper and online editions of newspapers to television newscasts, “The Daily Show,” Facebook and Twitter, there are many ways to get the news. What is your “go to” news source — and what kind of news are you looking for? Has this changed over the course of time for you or for your family?

27. Should News Be This?

28. Or That?

29. How About This?

30. Or This?

31. Or Even This?

32. Usually It’s About These

33. And These

34. Should it be? Let’s Play a Game!

35. Do Papers Make you Want to Read?

36. How Can You Make a Difference?

37. Your Students!

38. How You Teach Matters

39. So Does What You Know

40. And Your Approach to Pedagogy

41. Whether You’re This Gifted

42. Or a Superhero

43. It Starts Here

44. For the Next Two Weeks

45. We’ll Hone Your Reporting Skills

46. We’ll Fatten You on Ethics

47. We’ll Give You Promotional Tips

48. We’ll Help You Lay Down the Law

49. And to Navigate Certain Software

50. And How to Up the Ante on Sports

51. While Touting the 1 st Amendment

52. And Understanding Design

53. And Help You Grasp Multimedia

54. In Short, We Have a Plan YOU + US = EXCELLENCE

55. Thanks and Have a Good Time!