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04/24/2013 1/16/2014 Insert Partner logo. Large Format-Grocery 2 neuro continues to grow volume and share in Large Format over the past 15 months. Share.

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Presentation on theme: "04/24/2013 1/16/2014 Insert Partner logo. Large Format-Grocery 2 neuro continues to grow volume and share in Large Format over the past 15 months. Share."— Presentation transcript:

1 04/24/2013 1/16/2014 Insert Partner logo

2 Large Format-Grocery 2 neuro continues to grow volume and share in Large Format over the past 15 months. Share Growthshare volume distribution neuro shows strong volume and share growth ytd neuro is growing market share with distribution growth distribution continues to climb with increased retailer acceptances neuro continues to grow as the rest of the category declines Source : IRI Food 52 wks ending July $ Vol (millions) % Chg $ Share Chg SH ST FUNCTIONAL BEVERAGE CATEGORY $ % Glaceau $ % Sobe $ % Propel $ % Vita Coco $ % Zico $19.684% Neuro $ % Bai $ %0.0 Body Armor $ %0.2

3 Retail Partners-Large Format 3

4 Optimize the Packaging 4 In 2014 we will update the packaging on our entire line to highlight function and showcase new flavors.

5 2014 Innovation: SONIC 5  Clear Functional call-out: energy refreshed welcome to the next evolution of energy —energy refreshed. with none of the usual big rush, crash or jitters, neuro SONIC® provides great taste and sustained, focused energy, all with about as much caffeine as a cup of coffee. drink it in and bring it on.  Clear Flavor call-out blood orange passion super fruit infusion The enhancements for 2014 are:

6 2014 Innovation: BLISS 6  Clear Functional call-out: reduce stress neuro BLISS® helps you find your happy place in the middle of the day, or night. the combination of chamomile and l-theanine works with the body’s natural chemistry to help you relax and feel good. and, really, what’s wrong about feeling good?  Clear Flavor call-out white raspberry summer citrus berry  Optimized packaging Color to strengthen brand blocking The enhancements for 2014 are:

7 2014 Innovation: SLEEP 7  Clear Functional call-out: sweet dreams sleep better and wake up more refreshed. neuro SLEEP® is a tasty blend of good night nutrients like melatonin and magnesium specially formulated to give you the most golden of slumbers. want sleep? get SLEEP.  Clear Flavor call-out tangerine dream mellow mango The enhancements for 2014 are:

8 2014 Innovation: DAILY 8  Clear Functional call-out: daily immunity neuro DAILY™ serves as daily support for your immune system to help keep you healthy and keep you thriving. stress, lack of sleep and poor eating habits can break down our defenses. packed with vitamin D, vitamin C, zinc and other essential ingredients, neuro DAILY™ enables you to be the best you can be... well, daily.  Clear Flavor call-out tangerine citrus (current flavor)  Optimized packaging Color to strengthen brand blocking The enhancements for 2014 are:

9 9 New neuro line-up

10 Activation-Anchor Programming 10 SLEEP, SONIC and BLISS drive the marketing focus in 2014 more go with music stress less personal concierge & spa services tri tri sweet dreams elite sleep experiences tri

11 free SLEEP retail program 11 buy any neuro, get a free SLEEP trial driving coupons for incremental placements *retailer must place an incremental display to be eligible for the coupon program. Large Format Small Format *minimum 10 casesminimum 2 cases* *Dual sided header card with 3 bottle DWAP lockup on backside

12 Standards 12 Core standards engineered to drive profitability in warm and cold sets

13 8 Reasons To Believe 13 Functional Beverage Growth Neuro Growth Power of Profitability Functional Evolution News & Innovation New Business Marketing New Business Acquisition White Space Closeouts Distributor Focus Total ACV Distribution Industry Leader Competitive Comparatives Clinical Trials Leading Tasting Houses Flavors Packaging Hi-res shrink wrap Multi/Variety Pack Promotion PR/Social Media Retail Platforms Trimester Big Events Topical/Exciting Consumer to Distributor Growing, Active Fan Base Targeted Sampling National & Regional Press Deep Consumer Engagement Science Category 8 key reasons to believe in neuro performance short term and long term Reduction of OOS Improved Logitics Product Quality Consumer Trust & Confidence Consumer Engagement & Education Cutting edge platforms & partnerships 360 degree campaigns Manufacturing/Logistics


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