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Program Overview for Destination Spas. Opening a Doorway to Personal Wellness.

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Presentation on theme: "Program Overview for Destination Spas. Opening a Doorway to Personal Wellness."— Presentation transcript:

1 Program Overview for Destination Spas

2 Opening a Doorway to Personal Wellness

3 Cultivating Self-Responsibility

4 Supporting Your Guests in Creating Sustainable Lifestyle Change

5 And Achieving a Higher Level of Vitality, Health & Wellbeing

6 A Multi-Dimensional Whole-Person Assessment & Life-Balance Program A Multi-Dimensional Whole-Person Assessment & Life-Balance Program

7 Become Your Guest’s Wellness Solution

8 “The Wellness Inventory is a foundational wellness tool.” Spas and the Global Wellness Market Stanford Research Institute

9  Enhance your guest engagement experience.  Create personalized spa wellness programs.  Increase utilization of services.  Increase brand loyalty & guest retention.  Create new profit centers. Benefits for Your Spa

10 A Whole Person Wellness Philosophy

11 Three Key Concepts from Wellness Pioneer John W. Travis, MD, MPH (Originator of Wellness Inventory)

12 The Illness-Wellness Continuum Key Concept #1: Wellness is a process, never a static state. This model shows the relationship of the Wellness and Treatment Paradigms. Moving from the center to the left shows a progressively worsening state of health. Moving to the right of center indicates increasing levels of health and well-being. The Treatment Paradigm can only take you to the neutral point, where the symptoms of disease have been alleviated. The Wellness Paradigm, utilized at any point on the continuum, moves one towards ever higher levels of wellbeing.

13 The Illness-Wellness Continuum Think of the continuum as a pathway. People can be headed in either direction. A person who is generally physically healthy, but who is always worrying about their health and complaining, may be to the right of the neutral point, but may be facing towards the left, in the direction of premature death. A person who is physically or mentally challenged may have a positive outlook and be cultivating love instead of fear, and consequently may be facing to the right, in the direction of high-level wellness.

14 The Illness-Wellness Continuum “Spas and the Global Wellness Market: Synergies and Opportunities”, a report from the Stanford Research Institute, utilized Dr. Travis’ Illness-Wellness Continuum as a key framing device for the entire report according to the authors. (May 2010)

15 The Illness-Wellness Continuum Images of Dr. Travis’ Illness-Wellness Continuum are featured in two different sections of the report and there is a full page feature on Dr. Travis and his key contributions in founding the wellness movement. The authors adapt the Illness-Wellness Continuum for diagrams representing “Opportunities for Spa in the Wellness Industry” and the “Wellness Cluster” of nine industries comprising the wellness Market. The ends of the continuum are changed to “Reactive” and “Proactive” from “Premature Death” and “High Level Wellness” for the diagrams. The report, commissioned by the Global Spa Summit, encourages spas to embrace the Illness-Wellness Continuum concept.



18 The Iceberg Model of Health Key Concept #2: Illness and Health are only the tip of an iceberg. To understand their causes you must look below the surface.

19 The Iceberg Model of Health



22 The Wellness Energy System Key Concept #3: We are energy transformers. All our life processes, including health and illness depend on how we manage energy. Putting together a person’s energy inputs and outputs we have the complete wellness energy system. These 12 life processes are the basis of the Wellness Inventory.

23 Wellness is a choice…. a decision you make to move toward optimal health. Wellness is a way of life…. a lifestyle you design to achieve your highest potential for well-being. Wellness is a process…. a developing awareness that there is no end point but that health and happiness are possible in each moment, here and now. Wellness is the integration of the body, mind, and spirit….the appreciation that everything you do, and think, and feel, and believe has an impact on your state of health. Wellness is the loving acceptance of yourself. What is Wellness? John W. Travis, MD, MPH

24 A Central Organizing Principle for Your Spa Wellness Program

25 What is the Wellness Inventory? The Wellness Inventory is a pioneering whole person assessment and Life-balance program designed to help people gain personal insight into their physical, emotional, mental and spiritual wellbeing. The program offers guidance and tools to transform this new awareness into lasting changes in their lives, and a renewed sense of health and wellbeing.

26 How Can the Wellness Inventory Program Benefit Your Guests?  Assess your guests in 12 key areas of wellness and lifestyle.  Determine your guests’ "change readiness" in each area.  Create personalized wellness plans.  Provide resources & tools to support their wellness journey.  Track their wellness progress in meeting their goals.  Bring more balance into their lives.  Achieve a higher level of health and wellbeing.

27 How Can the Wellness Inventory Program Benefit Your Spa?  Bring a deeper dimension of wellness to your spa.  Learn guest preferences before their visit.  Create personalized spa programs.  Target sales of spa services.  Develop new profit centers.  Deepen brand loyalty.  Use as a marketing tool to attract new guests.  Increase guest satisfaction and retention.

28 Your Guest’s Experience of the Program

29 Personal Assessment Guests are assessed in 12 key dimensions of wellness.

30 There are 10 statements for each dimension - 120 statements total. Each statement describes a wellness action, skill, belief, attitude or awareness. The assessment generally takes 30-45 minutes to complete. If a guest is unable to complete the assessment at one sitting, they can save their results and login at a later time to complete it. About the Assessment

31 “ Approach the assessment in Learning Mode, with an attitude of mindfulness and a spirit of self-discovery.”

32 The Assessment

33 The Wellness Inventory is both an educational tool and an assessment.

34 “Stimulating awareness of new possibilities for change.”




38 Creating a Personal Wellness Action Plan

39 Creating a Personal Wellness Plan After completing the assessment and viewing their scores, your client can choose to continue to create a Personal Wellness Action Plan or log off and return to create their plan in a later session. The Personal Wellness Plan enables a client to create 1-5 simple action steps by following some basic guidelines. A wellness coach can be very beneficial in creating a realistic wellness action steps based upon the specific areas of wellness the client is most motivated to Change (as revealed by their assessment results). If the client chooses to log off and create their plan later, they will log in to “ My Wellness Homepage ” where they can create their Personal Wellness Plan (highlighted on next slide), and access other wellness tools including My Wellness Journal, the Self-Study Center and the 12 Wellness Resource Centers.

40 My Wellness Home Page



43 Create Wellness Action Steps

44 Select Frequency of Email Reminders

45 Virtual Coaching, Updating Plan, Follow Up  Email Reminders (Virtual Coach): Your guests will receive their completed Wellness Action Plan as a regular email reminder (daily, specific days of the week, or weekly) at the guest ’ s prerogative. Email reminders serve to keep guests engaged in the wellness program even after they leave the spa, accountable to the commitments in their Wellness Action Plan, and motivated to stay improve their overall lifestyle and state of wellbeing.  Guests can edit and update their Wellness Action Plan from their Personal Wellness Home Page. The Wellness Action Plan is dynamic and may be updated throughout the year to reflect their changing wellness and lifestyle focus.  A wellness coach is invaluable in supporting the creation or revising the guest ’ s Wellness Action Plan throughout the year.

46 Email Reminders The email reminders are an important tool for keeping your wellness action steps in your daily awareness and keeping you accountable. When coaching your clients, the email reminders are a primary tool for helping to maintain client accountability.


48 Wellness Tools to Support Your Guests

49 Tools to Support Your Guests

50 My Wellness Journal Enables guest to record daily observations and insights and track their progress in implementing their Wellness action steps. Guest selects one of the twelve areas of wellness to make a journal entry. Each entry is recorded and dated chronologically for ease of access on future visits. The Wellness Journal may be easily accessed from My Wellness Homepage or from their Email Reminders. An excellent homework tool for your guests.


52 Self-Study Center The Self-Study Center contains expert commentaries on the 10 wellness statements from each of the 12 sections of the assessment (total of 120 commentaries. Guests can read commentaries on the specific areas of wellness in which they currently have action steps. This enables the guest to gain a deeper understanding of these areas. Statements are listed within each of the 12 areas in the order of the their level of motivation to change. An excellent tool to use as homework for your guests.

53 Self-Study Center

54 Self-Study Center - Commentary

55 Wellness Resource Centers The 12 Resource Centers have been created to provide helpful resources, tools and services to assist guests in successfully implementing their personal wellness plan and achieving a higher level of health and wellbeing. The Wellness Resource Centers act as your “Wellness Solution” in all 12 dimensions of wellness, enabling guests to access expert articles, exercises, books, as well as educational audios and DVDs.

56 Wellness Resource Centers




60 Customizing the 12 Resource Centers New Revenue Opportunities One of the goals of your spa is to the be your guest’s “Lifelong Wellness Solution” and to support their personal wellness journeys year-round. The 12 Wellness Resource Centers can be partially or fully customized to include your spas services, classes, workshops, tele- classes, wellness coaching, and product offerings.




64 Supporting Your Guest’s Ongoing Wellness

65 Supporting Guests’ Ongoing Wellness  Reassess guest at 6 months and monitor their progress  Wellness Coaching (Optional)  Wellness Workshops (Optional)  Renew guest access for an additional year(s) The Wellness Inventory can help you monitor your guest’s ongoing wellness, and to become your guest’s year-round wellness solution. Use the program to create a year-round engagement and relationship with your spa guests and to help them develop a deeper commitment to wellness.

66 Reassessment & Monitoring Progress Your spa guests can assess their level of wellness prior to their arrival and again at 6 months. Then, monitor their progress with the Test Comparison feature. By re-subscribing guests after the first year for an additional year, they will be able to reassess at 12 months and then again at 18 months, allowing you to continue your relationship and your spa’s role as their personal wellness solution. Guests can be renewed for multiple years.


68 Wellness Coaching & Wellness Workshops

69 Wellness Coaching Key Feature of Your Wellness Program  A wellness coach can support your clients in creating a realistic personalized wellness action plan.  As an additional revenue stream, you can offer coaching packages to maintain accountability to their evolving wellness action plan and support your clients in creating the sustainable lifestyle change in their personal wellness journey.  Wellness coaching can be a key feature of your ongoing guest engagement and guest retention strategies.  Coaching packages may be for 3 months, 6 months or a year. Individual and group coaching packages may be offered to suit individual budgets.

70 Monthly Wellness Workshops Optional Feature of Your Wellness Program Monthly workshops based on the 12 dimensions of wellness can provide your clients with year-round wellness education and support focused on the whole person. The workshops can help educate, motivate and provide accountability for your clients, while providing a key feature for your wellness program.

71 Overview of Reporting, Marketing, & Coaching Tools

72 Tools to Support Your Spa in Working with Your Guests The Wellness Inventory provides reporting, communicating, marketing, and coaching, tools to support wellness coaches or designated spa staff in working with your guests on their personal wellness journey. Authorized wellness coaches or staff will have access to individual guest score reports, aggregate reports to profile trends in specific guest demographic segments; as well as a suite of communication tools to facilitate coaching, education, and accountability for your guests.


74 Guest Report Homepage The Guest Report Homepage allows coaches to access individual guest assessment scores, wellness plans, and key wellness program management tools.

75 Wellness Score

76 Satisfaction Score

77 Aggregate Reports

78 Aggregate Reports Wellness Score by Single Demographic

79 Aggregate Reports Satisfaction Score by Single Demographic

80 Aggregate Reports Wellness Score – Multiple Demographics

81 Certification Training Program Wellness Coach Network Training & Coaching Support Certification Training Program Wellness Coach Network

82 Wellness Inventory Certification Training The Wellness Inventory Certification Training provides in-depth personal experience and practical knowledge of the Wellness Inventory assessment and personal growth process. It also provides a unique coaching skill-set to maximize the program's effectiveness in creating change in your employee’s lives. The goal of the course is to create competence in delivering the program to individuals and in group and organizational settings. A staff member be trained or you can use our certified coaches.

83 Wellness Inventory Certification Training The Certification Training is offered as a 14 week class via live phone teleconference, or an optional 3-day weekend intensive. Approved by the International Coach Federation for 28 CCEs. Overview: Testimonials:

84 Wellness Coach Network If you prefer to offer wellness coaching through our network of certified wellness coaches rather than have internal staff trained as a wellness coach, we can offer coaching services to your clients.

85 Coming full circle… The Wellness Inventory’s whole person approach can help promote the increased health, wellbeing, vitality, and life balance that your guest’s are seeking.

86 Endorsements for the Program "This pioneering program gives individuals personal insight into 12 dimensions of physical, mental, emotional, and spiritual wellness, and provides tools to transform this new awareness into lasting lifestyle change and a heightened sense of health and wellbeing.” Larry Dossey, MD, Author, Healing Words

87 Endorsements for the Program "A great time-tested tool to help people see where they are in life and where they want to go.” Martin Rossman, MD, Author, The Worry Solution Co-founder, The Academy for Guided Imagery Director, Collaborative Medicine Center

88 Endorsements for the Program "The Wellness Inventory is a powerful tool for health and wellness coaches and their clients. Coaching is all about motivation, intention and follow through, and the Wellness Inventory provides clients with invaluable feedback and the ability to track progress in any of the 12 areas of life. This tool should be part of every coach's tool box." Dr. Patrick Williams Master Certified Coach CEO, Institute for Life Coach Training

89 Endorsements for the Program "While most wellness assessments tell you that you're too fat, you should quit smoking and get some exercise, Dr. Travis recognized from the beginning that wellness is more than losing weight. One of the original wellness pioneers, he understood over 35 years ago that the heart of wellness involves looking at self-limiting behaviors in the physical, mental, emotional, and spiritual areas that underlie our lifestyle." Dean Edell, M.D. Bestselling author, host of nationally syndicated radio program, The Dean Edell Show

90 Endorsements for the Program "The Wellness Inventory is the fundamental component to our hospital's 7-Step Health and Wellness program. Dr. John Travis’ 12 key dimensions of wellness create a holistic foundation from which our clients not only explore the physical, mental, emotional, and spiritual issues of life, but more importantly discover ways in which to become responsible for their own health." Patricia A. Duryea, Ph.D. Duryea & Associates

91 Endorsements for the Program "The Wellness Inventory is a 21st century tool which helps clients transform valuable insight into results-oriented action." Katie Hurley Principal, Spa Hospitality Worldwide

92 For More Information For More Information Jim Strohecker President HealthWorld Online Los Angeles, CA 310-823-9553

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