2 A/S Product Analysis Syllabus components Written Paper DT1 30% Case Study orProduct Analysis 30%Coursework %
3 A/S Product Analysis Product Analysis Assessment Criteria Research StrategyEffectiveness of StrategyDepth and Breadth of UnderstandingPersonal CommentQuality of Communication
4 Related to the analysis A/S Product AnalysisBlocks of studyRelated to the analysisDesigning and InnovationProduct AnalysisMaterials and ComponentsIndustrial and Commercial Practice
5 A/S Product Analysis choose their own product for analysis I want students to:choose their own product for analysisget to know the product in some depthunderstand the implications of design decisionsapply the knowledge and understanding gained to other areas of specification
6 A/S Product Analysis Product Features ‘Above the line’ considerations Core FeaturesMaterialsFunctionUser interfaceAestheticsPerformanceErgonomicsAncillary FeaturesBuild QualityEconomicsReliabilitySafetySimilar productsMaintenanceFinishPackaging
7 A/S Product Analysis Product Features ‘Below the line’ considerations Core FeaturesTechnologyMaterialsManufacturing processesAssemblyComponentsFunctionAncillary FeaturesEconomicsQuality ControlQuality AssuranceReliabilityConstructionSustainability
8 A/S Product Analysis Product analysis will lead to Re-Design of productFurther discussion
9 Marking the Product Analysis Research strategyA well planned strategy reflecting positive thought and understanding of the product to be analysed.
10 Research strategy – 5 marks Evidence of planning activityStructured planning for the product analysisStructure of contentAims and objectives of the analysisKnowledge of the specification content – where is it likely to appear
11 Effectiveness of strategy – 5 marks A very high level of understanding revealed of the features and characteristics of the product.
12 Effectiveness of strategy Aims and objectives facilitating the analysisWas the planning material effective?Is there a product overview?Application of Specification contentPlanned evaluation activities
13 Depth and breadth of understanding A very good analysis of a product’s characteristics and features which contribute towards its function.Comment on industrial and marketing practices used to produce and promote the product.
14 Depth and breadth of understanding Quality of Application of Specification content within the analysis – / 2 marksAbove the line analysis – / 6 marksBelow the line analysis – / 12 marks
15 Depth and breadth of understanding Above the line analysis – / 6 marksWeak level of understanding of the product’s features (2 marks)Good description and some comparisons of specification content contained within a good product analysis (4 marks)Very good analysis of product and associated systems with clear reference to three aspects of the specification (6 marks)
16 Depth and breadth of understanding Below the line analysis – / 12 marksWeak level of understanding of the product’s features (4 marks)Good description and some comparisons of specification content contained within a good product analysis (8 marks)Very good analysis of product and associated systems with clear reference to three aspects of the specification (12 marks)
17 Personal comment – 10 marks A detailed and incisive analytical study which could include development or improvement of the product with modifications and suggestions for further incremental improvement.
18 Personal comment Analytical comment Not simply descriptive of product Evaluative comment including possible weaknesses/modificationsAims and objectives usedKnowledge of Specification contentWeak Descriptive – 3 Good descriptive – 6 Good descriptive and Analytical – up to 10
19 Quality of reportAn excellent product analysis, presented with care and pride in all details.A very high level of graphical and written skills evident.
20 Quality of report – 10 marks Quality of writing skillsQuality of graphic skillsUse of a range of mediaHandwriting/ICT skillsLogical framework
21 A/S Product Analysis ‘Above the line’ and ‘Below the line’ As a result of the product analysis candidates will be able to produce a graphic of the products features both:‘Above the line’and‘Below the line’This may be submitted as part of the portfolio