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AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson.

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Presentation on theme: "AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson."— Presentation transcript:

1 AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson

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3 Let’s talk about this industry intelligence and what you’re seeing in your school.

4 Massage school success is determined by: Economy Business environment Consumer demand for massage therapy Ability to adapt to change Attracting Students

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7 Discussion Question: What are you doing to attract students to your program? Attracting Students

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9 Average student is now 31 54% of students are 30 or younger 20% of students are Supporting Younger Students

10 19% of massage therapy students don’t finish Supporting Younger Students

11 Discussion Question: What is your school doing to help younger students succeed in school? Supporting Younger Students

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13 14% of schools said finding qualified teachers was a challenge 26% said they had trouble hiring instructors Teacher Retention

14 46% of schools provided instructor benefits, compared to 53% last year Schools that provided benefits increased them: 88% provided medical insurance compared to 86% last year 86% provided retirement services compared to 76% last year 79%provided dental insurance compared to 76% last year 69% provided life insurance compared to 56% last year Teacher Retention

15 Discussion Question: What is your school doing to provide benefits to recruit and retain qualified instructors? Teacher Retention

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17 Schools reported increasing business course offerings 91% of schools now offer job placement service for grads Business Skills for Success

18 Discussion Question: What greater business skills, if any, are needed to help recent grads succeed? Business Skills for Success

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20 Thanks for being a part of our AMTA Schools Summit dialogue! Download a copy of this report at amtamassage.org/schools


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