2Think of the last time you needed to be persuasive. Were you trying to convince your parents/ guardians to buy you something?Were you trying to convince your friend to see the movie of your choice?Were you trying to convince a sibling to do your chore for you?How successful were you in getting what you wanted?Making a successful argument depends on several factors….
3To make a persuasive argument, one must back up a Concept #1To make a persuasive argument, one must back up adebatable claim (opinion)with evidence (facts, details, reasons) that directly relates to andsupports the claim.
4Concept #2 There are two kinds of evidence: Factual- Confirmed facts, data & statistics, research by expertsAnecdotal- Personal experience, family & friends’ observations, acquaintance/ interviewee’s stories
5Watch “The Marriage Ref.” This is a TV show in which a couple presents two sides of an argument and asks for an outsider’s opinion to settle the disagreement.In this episode, a husband and wife are disagreeing about where to move.Each side has an opinion, or claim, about the best location.
6Mimi’s debatable claim is that the couple should move to Hollywood. Pat’s debatable claim is that the couple should move to Amish country in Indiana.Vote with your feet. If you would like to side with the wife, move to the front of the room. If you would like to side with the husband, move to the back of the room.Find a partner in your group and discuss why you thought this argument was the more effective of the two.Return to your seats to watch the clip again. This time pay special attention to the evidence that each side gives to support his/her claim. List these facts, details, or reasons on your “Marriage Ref” handout.
7Now examine the “Evidence Types” handout. Whether you sided with Pat or Mimi probably had something to do with the types of evidence they each presented. Look back at the list of evidence each side gave.Now decide as a group which points were factual, and which were anecdotal. Fill in the “Marriage Ref” handout “Types of Evidence” column.Be ready to discuss your answers with the class.
8Both factual and anecdotal evidence have strengths and weaknesses. What do you think they are?Discuss your opinions with your table.
9Factual: Anecdotal: The Bottom Line: Positive- facts, statistics, data, and research can be provenNegative- sometimes facts can be manipulated to support one side or the other, depending on how the research is presented (advertisers are often guilty of this)Anecdotal:Positive- this kind of information makes an argument seem more human and true to lifeNegative- it’s only one person’s story and doesn’t represent everyone’s experienceThe Bottom Line:It’s good to have a mix of both types of evidence, but it’s best to rely more on the factual. Having only anecdotal evidence can make an argument weak.
10Concept #3Argument writers use only the best evidence that will most effectively support their claim and persuade the reader to agree with their point of view. For evidence to be effective, it must come from a variety of credible sources and be correctly cited.
11In order to provide a strong argument, one needs to use credible sources when researching a topic. Credible sources are publications that are convincing and able to be believed. Answer the questions: Who? What? Where? When? and Why? to determine the credibility of a source.
12What do you do? Drop it. It’s not worth your time. Think about it this way. We all hear rumors at school. Sometimes you choose to believe these rumors and sometimes you don’t. You probably base this decision on Who? What? Where? When? and Why?Imagine this. You just heard that your best friend has a crush on your boyfriend! You are MAD! But wait,WHO said it? the girl who’s getting less playing time now that you’re on the basketball teamWHAT did she say? something that seems wrong because your best friend has liked someone else for a whileWHERE did this happen?...at a sleepover that your teammate “forgot” to invite you and your bestie to, meaning the story didn’t even come directly from herWHEN did this happen?......the day after you made the game-winning three-pointerWHY did this happen? jealousy, DUH!What do you do? Drop it. It’s not worth your time.You MUST drop unreliable sources of information!
13Next, examine the Credible Sources on the Internet document. For homework, complete the Website Credibility Activity.
14Citing information is absolutely necessary. Concept #4Citing information is absolutely necessary.What gets cited?Quoted information from a secondary source.Paraphrased information from a secondary source.Information obtained in an interview.Any idea that is not your own.
15How do you cite a source?In-text CitationInsert the in-text citation before the period at the end of the sentence in which the quotation or paraphrase appears.Include the first item that appears in the works cited entry that corresponds to the citation (e.g. author name, article name, website name).
16How do you cite a source?Works Cited ListAt the end of an essay, a writer includes a list of works cited that gives details about all the in-text citations.See the Citing Sources handout for more detail.
17Concept #5After including research in the writing, one must also provide commentary. Commentary sentences explain what is important about the evidence and tell the reader how it proves and supports the claim.
18How do you comment on the research? Answer: Very simply, your commentary sentences are “explain” sentences. Notice that the root of the word commentary is comment.How do you comment on the research? Answer:What do I need to make sure the reader understands about this evidence?(Re-explain the evidence.)Why is this evidence especially important?How does it prove and support the claim?
19Notice that the strong verbs are underlined. The Importance of BECAUSE“Because” is a word that tells a reader they are about to hear an explanation. It signals significance (importance) and relationship. It’s an effective word to use when writing commentary. For example:These statistics are important because they point to the effects of poor nutrition and how serious the school lunch problem is.Leaders and decision-makers must pay attention to such experiences because they prove that there is a relationship between what we eat and how well we learn.Notice that the strong verbs are underlined.
20Now complete the You Try! activity in your notes Support your argument!Now complete the You Try! activity in your notes
21Claim (opinion) + a Summary of your Evidence Concept #6It’s time to organize your paragraph! Your topic sentence should be yourClaim (opinion) + a Summary of your EvidenceFor Example: People should not eat fast food because it causes health problems.The rest of your paragraph should be set up like a well-developed paragraph. Your details can either be the research or the explanation. Your explains can either be the research or the explanation. The important thing is to support your claim with evidence on which you make a comment.
22Claim (opinion) + a Summary of your Evidence Concept #6It’s important to organize your ideas! Your essay has an overall provable claim, purpose statement, or thesis in its introduction (for example: It is certain that people should not eat fast food.). However, it is the body of your essay that will prove your main idea. Your body topic sentences should be yourClaim (opinion) + a Summary of your EvidenceFor Example: Foremost, people should not eat fast food because it causes health problems.
23Practice with Topic Sentences handout Complete thePractice with Topic Sentences handout
24Concept #7Include transitions in your writing. They are words and phrases that form idea bridges for the reader to let them know how the information they just read is related to the information they are about to read. Transitions show the reader how your ideas fit together so they are more likely to be persuaded by your argument.Where are they located?Transitions are located within sentences, between sentences, and between paragraphs.
25Complete the Identify the Transition and Transition Madlibs handouts for practice.
26Concept #8People who are successful debaters are people who seem fair and un-biased. These are people who have arrived at their point-of-view after having considered both sides of the argument. One way to truly sound unbiased is to include a counterargument and a rebuttal as part of your writing.A counterargument is an argument (point/reason/view/evidence) that your opponent would make.A rebuttal is when you respond directly to your opponent’s argument to show how or why he or she is wrong.
27Concept #9Tone is the author’s attitude toward the topic. When writing an argument piece, an author’s tone may be objective or subjective. The author’s attitude is expressed through the words and details he or she selects. For our purposes, taking an objective tone is the best approach.
28Textbooks are usually written with an objective tone which includes facts and reasonable explanations. The objective tone is matter-of-fact and neutral. The details are mostly facts.On the other hand, fiction and personal essays are usually written with a subjective tone. A subjective tone uses words that describe feelings, judgments, or opinions. The details are likely to include experiences, senses, feelings, and thoughts.
29Objective tone is impartial Objective tone is impartial. It does not show any feelings for or against a topic; therefore, it is unbiased or neutral. Often objective tone uses higher level words and avoids pronouns such as I and you, creating a formal tone.Subjective tone is personal, biased, emotional, and often informal.
30-state your position & take a side! Concept #10 Persuasive StrategiesThesisStatement-state your position & take a side!Example: American teens must eat a healthier diet in order to fight childhood obesity, avoid life-threatening diseases, and set nutritious life-long eating habits.
31Emotional Appeal evidence that appeals to a person’s feelings (can be positive or negative)Example: If you eat healthy, people will notice you because you’ll look your best.
32Logical Appealevidence that appeals to your sense of reasoning as well as shows cause & effectExample: Meals high in calories and fat, such as those offered at fast food restaurants, cannot be very healthy.
33Expert Opinion/Big Names a “professional in the field” who provides evidence (this can make an argument seem more convincing)Example: Former U.S. president Bill Clinton states junk food should be removed from vending machines.
34specific details/types used as evidence to support your topic Examplesspecific details/types used as evidence to support your topicExample: Drinking fruit smoothies, such as Mango Banana, boosts your energy level.
35Specific Facts / Statistics evidence that can be provenExample: A recent study found that 92% of teens that drink several soft drinks a day don’t do as well in extra curricular sports.
36Now you’re ready to write. Consider the question you are being asked to answer.Gather reliable evidence (both factual and anecdotal)Decide on your claim (opinion) in answer to the questionDecide on your commentary. How will you explain the supporting evidence?Use organization with topic sentences that state your claim and summarize your evidence.Use strong verbs and transitions.Use a strong, objective argumentative tone.Use persuasive techniques to get your point across.Write with passion!People will believe in you if you believe in yourself!