1. P3P Outreach Project Joshua Freed http://www.neted.org

2. P3P Outreach Project Housed at The Internet Education Foundation in Washington, DCHoused at The Internet Education Foundation in Washington, DC –Project of IEF and the W3C –Core mission: Provide education and support for P3P implementation by industry Industry implementation first, followed by consumer educationIndustry implementation first, followed by consumer education –Targeting Top 100 Web sites & other key Web sites –National series of P3P Implementation Workshops –Additional outreach to trade associations, conferences, etc. –Congressional and Administration outreach

3. P3P: W3C's Platform for Privacy Preferences The Goal of P3P -- Meet Increasing User Privacy Demands Use the power of the Web toUse the power of the Web to –enhance notice –enable better consent mechanisms –ensure more consumer choice Framework for global privacyFramework for global privacy Common vocabulary - translate the legaleseCommon vocabulary - translate the legalese

4. Why Implement P3P? Addresses one of the major concerns of Web usersAddresses one of the major concerns of Web users Network Advertising Initiative (merging of personally- identifiable information and click-stream data)Network Advertising Initiative (merging of personally- identifiable information and click-stream data) Makes the privacy issue more transparentMakes the privacy issue more transparent Encourages dialogue between Web sites and end usersEncourages dialogue between Web sites and end users Builds confidence in Web useBuilds confidence in Web use Pro-active step by industry toward protecting privacyPro-active step by industry toward protecting privacy

5. What will be different? TodayToday –Long and complex privacy policies –Difficult to compare –Difficult to follow complex Web business relationships and structures P3P VisionP3P Vision –Automated policies –Standardized policies –Each business declares a policy for each transaction (even cookies) –More consumer control

6. Strong Industry & Government Support Private sector backing for P3P as first-step tool to create common dialogue on privacyPrivate sector backing for P3P as first-step tool to create common dialogue on privacy Bi-partisan support on Capitol Hill for P3PBi-partisan support on Capitol Hill for P3P –Internet Caucus Co-chairs –Leading Republicans and Democrats Administration support for implementationAdministration support for implementation FTC views P3P as potentially positive step by industry on privacyFTC views P3P as potentially positive step by industry on privacy

7. P3P Implementation Resources IEF’s P3P Outreach Project: Created to be the one-stop industry resource for P3P –Help answer the tough implementation questions –Highlight industry leadership on the issue –Implementation guide –Create and serve as central distributor of materials, including Power Points, workshop videos, white papers, etc.

8. P3P Toolbox Central clearinghouse for P3P Implementation informationCentral clearinghouse for P3P Implementation information –Detailed implementation guide on how to P3P-enable your Web site –Background papers on P3P –Resources for specific P3P implementation questions –Links to P3P tools, including editors, browsers & plug-ins –Calendar of P3P implementation events –Outside P3P resources including consultants, W3C, key government links Launching soon at www.p3ptoolbox.org!Launching soon at www.p3ptoolbox.org!

11. P3P Implementations IBM P3P Policy EditorIBM P3P Policy Editor –Create privacy policies in P3P and human-readable format (available today) AT&T WorldNet Privacy ToolAT&T WorldNet Privacy Tool –Parses entire P3P policy in XML and provides users with notice (beta now, release in 1Q 2002) Microsoft Internet Explorer 6.0Microsoft Internet Explorer 6.0 –Focuses on cookies and standardized policies — “nutrition facts” (available today) Netscape P3P Implementation in development for 2002Netscape P3P Implementation in development for 2002 www.P3Ptoolbox.org coming soonwww.P3Ptoolbox.org coming soon

12. AT&T WorldNet Privacy Tool Beta plug-in for IE4, IE5, IE6Beta plug-in for IE4, IE5, IE6 Parses XML statementParses XML statement Provides notice to usersProvides notice to users Does not handle cookiesDoes not handle cookies

13. AT&T WorldNet Privacy Tool Categories based on data groups of P3P spec.Categories based on data groups of P3P spec. Covers Health, Financial, Personally Identifiable & Non- Personally Indentifiable InformationCovers Health, Financial, Personally Identifiable & Non- Personally Indentifiable Information Three levels of settings & custom optionThree levels of settings & custom option

14. AT&T WorldNet Privacy Tool

15. Where is P3P today? 21% of Top 100 Web Sites are P3P Enabled/In Process of Enabling21% of Top 100 Web Sites are P3P Enabled/In Process of Enabling –Including aol.com, cnet.com, earthlink.com, expedia.com, lycos.com, microsoft.com, yahoo.com, zdnet.com Other Leading CompaniesOther Leading Companies –Att.com, hp.com, ibm.com, intel.com, pg.com Major Web Advertising CompaniesMajor Web Advertising Companies –DoubleClick, Avenue A, WebSideStory Senate and House Web SitesSenate and House Web Sites –leahy.senate.gov, allen.senate.gov, www.house.gov/adamsmith Leading Internet Non-profits and Advocacy GroupsLeading Internet Non-profits and Advocacy Groups –cdt.org, neted.org, truste.org, w3.org And many more….

16. Next Steps for P3P  Gradual Deployment in major browsers  Target Top 100 Web Sites  Getting beyond blinking VCRs for the Web – Consumer Education  Vocabulary use on backend for onward transfer of data (wireless and other standards) More information: http://www.w3.org/P3P

17. Joshua Freed Joshua Freed http://www.neted.org