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A MarketSearch Study National MarketSearch Poll Food Brands October/November 2005 MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958.

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Presentation on theme: "A MarketSearch Study National MarketSearch Poll Food Brands October/November 2005 MarketSearch Corporation 2721 Devine Street Columbia, SC 29205 803/254-6958."— Presentation transcript:

1 A MarketSearch Study National MarketSearch Poll Food Brands October/November 2005 MarketSearch Corporation 2721 Devine Street Columbia, SC /

2 Methodology and Research Specifications Methodology:Online Survey Sample:e-Rewards Panel Markets:Stratified National Sample Respondent Specs:18+, Mix of gender and ethnicity Sample Size:1,060 Sampling Error:+3.0% at the 95% Confidence Level Data Collection Dates:October 26 – November 1, 2005 MarketSearch Corporation 2721 Devine Street Columbia, SC /

3 Primary Grocery Shopping Source QUESTION: At what type of store does your family do the majority of your grocery shopping? Traditional grocery store Super store (such as Super Wal-Mart, Super Target) Club store (such as Costco, Sam’s) Grocery outlet Other MarketSearch Corporation 2721 Devine Street Columbia, SC /

4 Primary Grocery Shopping Source Q 3 MarketSearch Corporation 2721 Devine Street Columbia, SC /

5 General Category Purchase (among grocery store shoppers, n=1044) QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries. Buy large amounts regularly Buy small amounts regularly Buy occasionally Used to buy but not now Have never purchased Categories: Frozen convenience snack foods (pizzas, pockets, etc.) Frozen dinners and entrees Prepackaged lunchmeats MarketSearch Corporation 2721 Devine Street Columbia, SC /

6 General Category Purchase (among grocery store shoppers, n=1044) QUESTION: Please indicate your typical purchase patterns with each of the following categories of food purchased at the grocery store, supermarket, or other type of store where you purchase groceries. Categories (cont.): Sliced lunchmeat from the in-store deli Fresh Milk Snack-sized packages of chips, crackers, cookies Fresh chicken (parts or whole) MarketSearch Corporation 2721 Devine Street Columbia, SC /

7 General Category Purchase (among grocery store shoppers, n=1044) Q 4 MarketSearch Corporation 2721 Devine Street Columbia, SC /

8 General Category Purchase (among grocery store shoppers, n=1044) Q 4 MarketSearch Corporation 2721 Devine Street Columbia, SC /

9 Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4) QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category. Familiar with, use regularly Familiar with, use occasionally Familiar with, use rarely Familiar with but don’t use Never heard of Brands: Totino’s Pizza Rolls Hot Pockets/Lean Pockets/ Croissant Pockets Stouffer’s Frozen Entrees Lean Cuisine Frozen Meals MarketSearch Corporation 2721 Devine Street Columbia, SC /

10 Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4) QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category. Red Baron Frozen Pizza Swanson “Hungry-Man” Frozen Dinners Banquet Frozen Meals Swanson Pot Pies Michelina’s Dilberito Bagel Bites Eggo Waffles Pillsbury Toaster Strudel Breakfast Hot Pockets Jimmy Dean Sausage Biscuits MarketSearch Corporation 2721 Devine Street Columbia, SC /

11 Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4) QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category. Swanson Great Starts Popper Frozen Party Snacks Aunt Jemima Frozen Pancakes Pillsbury Dunkables Budget Gourmet Entrees Healthy Choice Dinners Kraft South Beach Diet Frozen Dinners Lean Gourmet Entrees Stouffer’s Corner Bistro Stouffer’s French Bread Pizza Delimex MarketSearch Corporation 2721 Devine Street Columbia, SC /

12 Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) (1 of 4) QUESTION: Please indicate your level of familiarity and experience with each of the following food brands in the FROZEN FOODS category. TGI Friday’s Jose Ole Super Pretzel Tyson Frozen Chicken Wings DiGiorno Pizza Freschetta Pizza Jeno’s Pizza Tombstone Pizza Tony’s Pizza Marie Callender’s Dinners Smart Ones Frozen Entrees MarketSearch Corporation 2721 Devine Street Columbia, SC /

13 Frozen Convenience Foods Brand Familiarity (among grocery store shoppers, n=1044) Q 5 MarketSearch Corporation 2721 Devine Street Columbia, SC /

14 Frozen Entrees and Meals Brand Familiarity (among grocery store shoppers, n=1044) Q 5 MarketSearch Corporation 2721 Devine Street Columbia, SC /

15 Frozen Breakfast Items Brand Familiarity (among grocery store shoppers, n=1044) Q 5 MarketSearch Corporation 2721 Devine Street Columbia, SC /

16 Frozen Pizzas Brand Familiarity (among grocery store shoppers, n=1044) Q 5 MarketSearch Corporation 2721 Devine Street Columbia, SC /

17 Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044) QUESTION: Please indicate for which of these brands you have seen or heard advertising within the past three months or so. Seen TV ads Seen coupons Seen in-store promotions Seen or heard other ads Not seen or heard any ads Brands: Totino’s Pizza Rolls Hot Pockets Lean Pockets Croissant Pockets Breakfast Hot Pockets MarketSearch Corporation 2721 Devine Street Columbia, SC /

18 Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044) QUESTION: Please indicate for which of these brands you have seen or heard advertising within the past three months or so. Brands (cont.): Hot Pockets Subs Lean Cuisine Dinners Bagel Bites DiGiorno Pizza Stouffer’s Entrees Pillsbury Toaster Strudel MarketSearch Corporation 2721 Devine Street Columbia, SC /

19 Seen/Heard Advertising in Past Three Months (among grocery store shoppers, n=1044) Q 6 MarketSearch Corporation 2721 Devine Street Columbia, SC /

20 Seen/Heard TV Advertising in Past Three Months (among grocery store shoppers, n=1044) Q 6 MarketSearch Corporation 2721 Devine Street Columbia, SC /

21 Seen Coupons in Past Three Months (among grocery store shoppers, n=1044) Q 6 MarketSearch Corporation 2721 Devine Street Columbia, SC /

22 Seen In-Store Promo/Advertising in Past Three Months (among grocery store shoppers, n=1044) Q 6 MarketSearch Corporation 2721 Devine Street Columbia, SC /

23 Seen “Other” Advertising in Past Three Months (among grocery store shoppers, n=1044) Q 6 MarketSearch Corporation 2721 Devine Street Columbia, SC /


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