Presentation on theme: "310KM Mobile Commerce Applications TUTORIAL 1 TEAM ASSIGNMENT CHAN PAK LIM CHAU HO CHIT CHEUNG TAK CHING YIP PAK HO G2."— Presentation transcript:
310KM Mobile Commerce Applications TUTORIAL 1 TEAM ASSIGNMENT CHAN PAK LIM CHAU HO CHIT CHEUNG TAK CHING YIP PAK HO G2
Mobile Devices iPhone 3 GS Google Nexus One Blackberry Storm
iPhone Video 3-Megapixel Camera Voice Control Landscape Keyboard Search across your iPhone Search across applications Search the server Internet Tethering $199US in 16GB $299US in 32 GB
Google Nexus One Android 2.0 （ Eclair ） OS 3.7 inch (diagonal) widescreen 5-Megapixel Camera with LED Flash Microphone, SIM card, Micro SD card slot Micro USB port, Proximity and Light sensor Support to a/b/g/n WLAN Bluetooth EDR ， A2DP GPS / AGPS / Digital Comprass Wifi-Positioning $ 529US
Blackberry Storm MP Digital Camera b/g/d/i enabled 3.2 Megapixel camera Bluetooth v2.1+EDR1 GPS Including BlackBerry Maps Quad-band, Single-band, Dual-band $599.99US
Recommendations Google Nexus Higher Camera quality Good Display Support to different types of WLAN Bluetooth available on different signals Price in the middle level Can change the batteries Can increase the memory storage Can support to different types of application
Wireless Mobile Phone Manufacturers 1. Nokia 37.8% 2. Samsung21.0% 3. LG11.0% 4. Sony Ericsson4.9% 5. Motorola 4.7% 6. Apple2.0% 7. Blackberry2.0% 8. Other16.6%
Wireless Mobile Phone Market Different Type of Wireless Mobile Phone User in HK The First Group of people pursuit the latest, the most functional and the smartest mobile phone, most of them are youth and student. The Second Group of people only need the basic function of mobile phone, call out and receive phone call, in addition, they may need send and receive message. In these group, most of them are children, elderly and housewives. The Third Group of people are the most rational people. These kind of people will buy mobile phone according their own needs. In these group, most of them are middle-aged working people.
Service and Cost that Telecommunications network providers provide GPRS, 3G and USB modem These 3 service provide user connect internet in anywhere that can receive signal. GPRS for the 2G user 3G for the 3G user USB modem for the notebook and netbook user. The charge of GPRS and 3G service are according to the data flow or monthly fee. USB modem charge according the download and upload speed and data flow. Also, different providers make different cost too.
GPRS3GUSB modem Monthly Fee$10-20$ (according data flow 150MB-infinite) $ (according upload and download speed and data flow) Data flowEach KB about $0.02-$0.07 Each MB about $1-$1.3 Each MB about $0.5-$1.5
Y5ZONE Wireless Broadband Service Provider Wireless network service (WiFi) Pioneer in this Industry 2000 Access Point
Y5ZONE students, professional, mobile worker, SOHO group and tourist Service area: Restaurant, Café, University & college, Business Center Mobile service Provider: CSL, China Mobile, 3.
Y5ZONE Y5ZONE and 3 3 provide a Wi-Fi Plan for their customer Wi-Fi Service is provided by Y5ZONE
How do mobile phone manufactures generate income? Market Targeting - The new units of the mobile phones with different services and difference feature, the company has its target market that expected to support the kind of products and services.
How do mobile phone manufactures generate income? Market Position – Price - goes to the high end quality controls to give its client high tech and quality worth of a product. Including in the top-end devices of the company is the new release number of unit which is considered safe and has the quality of the materials as well as the design and together its features. Mobile phones accessories as the headset, the memory card and its features as the camera and video were some of the clients want in their mobile phones.
How do mobile phone manufactures generate income? Market Position – Price - The company offers a solution which was designed for the low cost of the ownership and the providing affordable mobile phones. In this manner, though the products offers a wide range of high tech features, the company maintains its prices in order for the consumers can afford the said products.
How do mobile phone manufactures generate income? Market Position – Promotion - There are many promotions that the company is doing in order for them to have a market. Advertisements are the first thing that the company had done. Some of the advertisements are the worldwide promotions in order for the consumer to know and the latest trends in the field of the mobile phones. Promos are also the strategy of the company in order to enhance the consumers. Distribution of these products also to the other part of the world will help for the promotions and to the knowledge of the consumers in the other part of the world.
How do wireless network operators generate income? Promotion Wireless services contract