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 Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Public Service Announcements.

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Presentation on theme: " Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Public Service Announcements."— Presentation transcript:

1  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Public Service Announcements

2  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. What is a PSA? Public service announcements (PSA) are typically broadcast or printed free of charge and are created to inform the public about health and safety issues, social causes, nonprofit organizations, community services, or government programs.

3  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Soon after the United States entered into World War II, the War Advertising Council was created by a group of advertising and media professionals. History of PSAs

4  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. The council provided print ads, outdoor signage, and radio messages for campaigns in the U.S., including: “Loose Lips Sink Ships.” “Keep ‘em Rolling.” “Rosie the Riveter.” “Buy War Bonds.” The War Advertising Council

5  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. The “War Advertising Council” became “The Advertising Council.” Campaigns immediately following the war included blood donation, forest fire prevention, and safe driving. Post-War Ad Council

6  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Public service announcements are presented using donated media: Radio air time. Television spots. Print ads. Internet exposure. Delivery of PSAs

7  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. “A Mind is a Terrible Thing to Waste.” Campaign for college education funding raised billions for the United Negro College Fund. “Buckle Up.” Campaign for vehicle safety. “Just Say No.” Campaign against drug use. The success led to the creation of Partnership for a Drug-Free America. Recent Campaigns

8  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. “Friends Don’t Let Friends Drive Drunk.” Part of the Drunk Driving Prevention campaign which resulted in a marked reduction in alcohol-related fatalities. “Take a Bite Out of Crime.” Campaign raising awareness of crime prevention and safety topics. “I Am an American.” Campaign emphasizing the diversity in the USA, created after September 11, Recent Campaigns

9  Goodheart-Willcox Co., Inc.Permission granted to reproduce for educational use only. Online Resources Ad Council PSA Research Center


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