1. Introduction to PSAs and The Ad Council Jennifer Huszar February 2-3, 2012 English 7

2. Essential Question What is a PSA, and who is The Ad Council?

3. Key Terms Public Service Announcement (PSA) Ad Campaign Ad Council Nonprofit

4. What is a PSA? Public Service Announcement (PSA) An ad on TV, radio, or in print that advocates good citizenship or civic duty Deals with “… a significant public problem for which a solution can be offered through advertizing.” (Ad Council) Emphasizes individual action Places where you might see PSAs: – TV TV – radio radio – magazines magazines – grocery bags – online – outdoor posters (taxi, bus, stadium signs, billboard) outdoor posters

5. The Ad Council Founded in 1942 Private, nonprofit Largest provider of PSAs in the US One of the top ten advertisers in the US

6. The Ad Council Mission: “To identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society” (The Ad Council)

7. The Ad council “Today, the Ad Council organizes and defines its public service campaigns around three key themes: health & safety, education, and community, with a special emphasis on children.” (The Ad Council)

8. Positive Campaigns Drunk Driving Prevention: started in 1983. Since then, 68% of Americans say they have tried to stop someone from drunk driving. Drunk Driving Prevention Emergency Preparedness: Ready.gov received more than 27 million hits since launch of its campaign in 2003. Emergency Preparedness Childhood Obesity Prevention: In 6 months, there were over 140,000 hits to the website, and 1,500 children registered for the online challenge. Childhood Obesity Prevention The Ad Council. “About Public Service Advertizing.” Information Kit for Official PSA Campaigns. Page 4

9. Your Assignment If you get lost, click on “Current Work”Current Work Still can’t find one you like? Go to “PSA Central” and log in:PSA Central – username: HuszarEnglish – Password: student – Choose from hundreds of PSAs Browse the PSAs online at The Ad CouncilThe Ad Council Find THREE ads that appeal to you and for each do the following: 1.Describe the ad 2.What problem does the ad identify? 3.What is the ad’s call to action? What does it want the audience to do as a result of seeing the ad? 4.What type of appeal does the author use to convince you? (Logos? Pathos? Ethos?)