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Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 1 Knowledge Management Change Management Communications plan Dede Pitts – May 2011
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 2 Project Background Business case – Nokia has consistently needed ways to easily collaborate and find pertinent materials. Internal discussions have indicated a need for a renewed, consolidated approach for collaboration Collaboration tools were non-standard and many files relating to projects were stored on hard drives or shared drives – obscure and hard to find As a result of surveys and interviews with Managers, it became clear that there is a need to know what others know and a clear way for that to take place. Knowledge Management Project Team was formed to easily connect project managers with the people and information needed for their daily work. Outputs of the team include: Find a solution for knowledge sharing Make a way for project managers to easily find the pertinent information needed to do their daily jobs Make it easier for project managers to locate people who have experience in the projects on which they are embarking. Outcomes shortly
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 3 Communication objectives B. Engage the worldwide community – introducing and demonstrating the solution C. Utilize Crowdsourcing and Socialcast as additional means to collaborate. D. Measure success and monitor content creation and management. E. Have a flourishing collaborative community that has the means to know what others know and make it a part of their Business as usual way of working. A. Make sure the “party starters” and key users are highly motivated to encourage others to use the solution.
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 4 Elements of communication 1.Planning Create Comms plan, actions and timeline 2.Set up Arrange for calls with Party Starters Arrange for calls with the Nokia Community 3.Launch Prepare launch materials Conduct calls that cover the purpose, use of and what is needed from the participants Crowdsourcing launch 4.Follow up Survey Measure success by monitoring content Review need and plan for Change Management
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 5 C ommunications approach PRINCIPLES Through engaging the Nokia community, encouraging them to use a collaborative solution in order to find information needed to do their jobs, a desired atmosphere of 2- way communication (sharing and feedback) will be established and utilized as regular way of working. CHANNELS Knowledge Management Library Advocates Slide sets Articles in Nokia Insider and Nokia News Desk Social Cast Roundtable discussions Dragon’s Den Crowdsourcing Flyer – marketing piece on site and have conspicuous ways for entering the site Telcos – Live Meetings Monitor usage Video Pulse survey https://in.nokia.com/sites/IndirectSourcing/oc/KM/KMlibrary/default.aspx
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 6 Key Messages - Overview The key messages will be built around the following themes: 1. We heard you when you said that you need ways to find out what projects others are working on or who has worked on similar project 2. We know you don’t want to have to reinvent the wheel each time you start a project 3. We have a way for you to find materials and information and people that you need a. Info about the solution b. Include other channels such as Crowdsourcing and Socialcast 4, The solution is not complete, but we’ve had a pilot group who has given good feedback a. Your help is needed 1.) Help us by adding content 2) Give us feedback on the ease of use 3) Be an advocate
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 7 Key Messages – What has changed? From a informal process that included various repositories for project materials, a single solution is available that all materials and links can be easily downloaded and accessed. There is more than one way to search through the solution Use of the links on the icon Or from the Search function People portal is an important part of collaboration Update and keep current in the people portal showing current and former projects, expertise, what you’re working on currently, mentor/coaching experience, etc. Note the various searches that are available: Within the KM Library All Sites People KM Assets
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 8 Key Messages – Why it changed? In order to have a user-friendly solution for storing and sharing knowledge, an agreed upon location called Knowledge Library is put into use starting May 18.
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 9 Key Messages – What are the benefits? Ease of use Clear and adaptable storage for versatile documents and links Assumption that content management is kept current and relevant will lead to ease in finding and using stored information than before A common network for all community members to utilize Feedback and discussion capabilities built into the solution Allowing for 2-way communication
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 10 What is needed from the Nokia Community Knowledge Management Team Complete action plan including communication and follow up Measure success Party Starters Advocates who will promote the use of the KM solution Nokia Community Add content Give feedback on the ease of use and suggestions for improvement Be an advocate to the rest of the community Management Support and use the tool as necessary
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 11 Implementation Phases What happens each month diagram Concept Solution Develop solution and testing Pilot Solution Go Live Post Go-Live support
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 12 A ction plan Communication Action Plan Knowledge Management Communications/Change Management Comms Plan Execution scheduleComms activity (e.g. task, message, info session) Target group of the activity ChannelDeadlineResponsible person (support person) Review / approval by Status Week 16 through 18Pilot group.3 calls - one to initiate and educate. One halfway to see how things are going and to clarify. 1 final call to get final wrap-up feedback. Conference calls and live meeting 4-MayDede, Antti, Jari and Dave DaveComplete Week 20 Ensure that management is behind and supportive of project SMTCalls6-MayDave and AllDaveComplete Week 20 Promoter encouraging use of the solution them as a sounding board Party StartersMini-prime time to show what we’re doing and asking what they think – use 13-MayDave and AllDaveOn Hold Week 20 Once we're convinced that KM Library tool is linked into the People function of SharePoint, make sure we communicate how people can update their People site. All NokiaNokia Insider, e-mailAfter Harvesting Dede, Atte, Dave Dave, AtteOn Hold Week 20 Communicate Nokia-wide about the KM solution All NokiaMini-prime time call and possible training sessions - 3 sessions 18-MayDedeDaveComplete Week 21 Encourage curiosity.All NokiaSharePoint, Nokia Insider and e-mails 20-MayAllDaveIn progress Week 21 through 25 Monitor usage/measureAll Nokiareports from KM Library8-JunAtte and allDaveIn Progress Week 26 Pulse SurveyAll of NokiaE-mail - Nokia Insider15-JunDede AtteDavePending
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 13 A ction plan (Cont’d.) Communication Action Plan Knowledge Management Communications/Change Management Comms Plan Execution scheduleComms activity (e.g. task, message, info session) Target group of the activity ChannelDeadlineResponsible person (support person) Review / approval by Status Nokia Sphere CompetitionNokia Insider article (5/27) E-mail reminder (6/1) Follow-up Nokia Insider article (6/3) All of NokiaNokia Insider and e-mail06/03Dave, Antti, Atte and Dede On target Periodic follow-upMake sure everyone is using the knowledge library to its full potential. Sanity check for how things are going Project teamCalls, articles, e-mails,06/30 and beyond AllTo be arranged Communicate winner of Nokia Sphere competition Send out notice to all about who won and what the entry was (all place winners will be announced. All of NokiaNokia Insider ArticleP7AllOn target New competition around the search function Communicate a targeted internal marketing communication to get involvement in the “search” function. All of NokiaArticle and e-mailP7Dave, Dede, Antti, Atte To be arranged Establish ongoing competition “Content Sharer of the Month” people who are actively inputting data should be recognized for their efforts and performance All of NokiaArticle and e-mailP8To be arranged
Company Confidential. ©2010 Nokia 14 Phase 2: Communication Planning P5P6P7P8P9P10 General Awareness Campaign Two-way communications delivering action plans Follow-up Prime Time Calls Keep Category Leaders Informed Keep SMT informed One-on-one Unit discussions Party Starter Involvement Pulse Survey Calls with Team Updates and Info Sharing Focus Area & Foundation Project Updates Feedback follow-up Monitor usage Feedback follow-up Change Management Comms LaunchMeasurement - Re-focus – Reinforcement - Adjustments
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 15 Project Team Dave Berry – Project Lead Jari Koivisto – Project Plan Dede, Dave, Miia – Behavior, Change Management, Advocates and Comms Antti Suorsa - Antti will make sure that he, Miia and Dave have specific actions
Company Confidential © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials 16 Comms channels & activities (high-level) - draft Launch Before launch After launch and Ongoing Pilot group (completed) Double check with IMT and SU heads to make sure they support the concept E-mail with Advocates Heads up to Content Owners Set up 2 Telcos and Live meetings to give overview and story board and demo the solution Article in Nokia Insider and/or Nokia News Desk Start the community involvement in SocialCast Promote the People Function Begin Crowdsourcing campaign Putting the link to Knowledge Management in various locations Continue Crowd Sourcing involvement and encouragement Change Management Comms Monitor for usage Competition around Nokia Sphere Measurement (content added, etc.) Pulse Survey Announce winner of competition Communicate to all about a competition around the “search” function of KM Library Establish an ongoing competition – “Content Sharer of the Month”
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