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Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart.

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Presentation on theme: "Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart."— Presentation transcript:

1 Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart

2 How do we reach today’s student? --Kaiser Family Foundation Media Study, 2010

3

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5 How do we do this? 1. Valuable Content 2. Virtual Platform 3. Viral Presence

6 I.Valuable Content Students are no longer trapped by:  Passionless, incompetent teachers  A “one size fits all” approach to instruction  Going too fast or too slow

7 Technology helps approach the ideal form of learning: Improvisational, Individual Instruction  Taught by passionate experts  Personalized content and teaching methods  Perfect pace for the student

8 What is our niche?

9 Collect the niches of others  Ted.com

10 Enter into a niche network  Justanswer.com

11 Go out on your own  Sew-it-yourself.com

12 Content Creation  Quality  Security  Public domain

13 II. How do we create a Virtual Platform ?

14 Lesson 1: It’s easier than you think!  Costs aren’t bad!  Don’t reinvent the wheel!  Make a mistake, no problem!

15 Lesson 2: No Middlemen!

16 Option 1: Do it yourself

17 Iweb -- Apple

18 Vistaprint -- Integrate with Print Marketing

19 Wix.com -- Free platform

20 Option 2: Outsource  Elance.com

21 Option 3: Great local company.

22 III. Now, you must create a Viral Presence

23 Not this...

24 Or this...

25 But this!

26 Lots of methods, but we will just examine:  SEO  Facebook  Adwords

27 Keyword Selection

28 Link Building

29 Make connections!

30 Very doable!

31 SEO isn’t fool-proof

32 Facebook Ads

33 Google Adwords  Three quarters of online advertising

34 Now that people are coming to your site, how do we generate revenue?  Depends on Personalization

35 Limited interaction  Adsense  Affiliates

36 4tests.com  4test.com

37 More interaction Subscription service --X.com  Professional developer

38 Prepme.com

39 Total interaction  Advertise your services  Virtual delivery

40 Example: judycolwell.com  My Brother-in-law in Virginia is using her.

41 Example of a site that does it all: 

42 Lots of options!

43 How can you get online now?  1. WHAT VALUABLE CONTENT DO I POSSESS?  2. WHAT VIRTUAL PLATFORM MAKES THE MOST SENSE?  3. HOW CAN I GET VIRAL IN MARKETING MY SITE? This presentation is ©2011, Brian Stewart, and may not be reused in any way without the expressed written consent of the author.


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