1. Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart

2. How do we reach today’s student? --Kaiser Family Foundation Media Study, 2010

5. How do we do this? 1. Valuable Content 2. Virtual Platform 3. Viral Presence

6. I.Valuable Content Students are no longer trapped by:  Passionless, incompetent teachers  A “one size fits all” approach to instruction  Going too fast or too slow

7. Technology helps approach the ideal form of learning: Improvisational, Individual Instruction  Taught by passionate experts  Personalized content and teaching methods  Perfect pace for the student

8. What is our niche?

9. Collect the niches of others  Ted.com

10. Enter into a niche network  Justanswer.com

11. Go out on your own  Sew-it-yourself.com

12. Content Creation  Quality  Security  Public domain

13. II. How do we create a Virtual Platform ?

14. Lesson 1: It’s easier than you think!  Costs aren’t bad!  Don’t reinvent the wheel!  Make a mistake, no problem!

15. Lesson 2: No Middlemen!

16. Option 1: Do it yourself

17. Iweb -- Apple

18. Vistaprint -- Integrate with Print Marketing

19. Wix.com -- Free platform

20. Option 2: Outsource  Elance.com

21. Option 3: Great local company.

22. III. Now, you must create a Viral Presence

23. Not this...

24. Or this...

25. But this!

26. Lots of methods, but we will just examine:  SEO  Facebook  Adwords

27. Keyword Selection

28. Link Building

29. Make connections!

30. Very doable!

31. SEO isn’t fool-proof

32. Facebook Ads

33. Google Adwords  Three quarters of online advertising

34. Now that people are coming to your site, how do we generate revenue?  Depends on Personalization

35. Limited interaction  Adsense  Affiliates

36. 4tests.com  4test.com

37. More interaction Subscription service --X.com  Professional developer

38. Prepme.com

39. Total interaction  Advertise your services  Virtual delivery

40. Example: judycolwell.com  My Brother-in-law in Virginia is using her.

41. Example of a site that does it all:  www.askthebuilder.com

42. Lots of options!

43. How can you get online now?  1. WHAT VALUABLE CONTENT DO I POSSESS?  2. WHAT VIRTUAL PLATFORM MAKES THE MOST SENSE?  3. HOW CAN I GET VIRAL IN MARKETING MY SITE? This presentation is ©2011, Brian Stewart, and may not be reused in any way without the expressed written consent of the author.