Presentation on theme: "Product Knowledge Seminars November 2013. The SWIMS Story SWIMS is a lifestyle brand whose philosophy is to reinvent classic styles in functional, technical."— Presentation transcript:
Product Knowledge Seminars November 2013
The SWIMS Story SWIMS is a lifestyle brand whose philosophy is to reinvent classic styles in functional, technical materials Established in 2005 by Johan Ringdal Parsons School of Design / Comes from a family of Inventors Headquartered and Designed in Oslo, Norway Manufactured in Asia Who is SWIMS? SWIMS is about water and playfulness (“Seduce the Rain”) We take classic, iconic styles and fuse them with high-tech materials and a playful colorful look In 2006, our Classic overshoes shipped to retailers for the first time, followed by our re-invented rubber loafer in 2010 Today our products are sold in more than 800 select high end retailers in over 35 countries Isetan (Japan); Harvey Nichols, Harrods, Selfridges, Trunk (UK); Le Bon Marché (France); Vakko (Turkey); Outpost (Spain); NK (Sweden)
Key selling points Classic styles "Evergreens“ Innovative fabrics Who is the Swims Customer? Mid-twenties to late forties Urban professionals, well travelled Sporty and fun People who are both creative and conservative They want the best of both worlds - classic and modern Conservative, yet playful... CHIC CONSERVATIVES! “Fashion with Function!” SWIMS details Ease of Use / Washable
Fall / Winter 2013 Product Offering Norwegian heritage and rough climate is the inspiration for F/W products, but with a clear intention of adding a playful, happy touch to cold, dark winter days.
FW’13 Product Highlights Waterproof to protect your favorite shoes from the harshest elements Unique internal flocking lining keeps shoe insulated & dust/dirt free with each wear Low friction when slipping on and off Anti-slip, shock-resistant outsoles provide optimum comfort & street safety Galoshes are trending! (Bruce Pask’s NY TIMES Article, Collaborations & on Runways) Great retailer add-on purchase and gift item The Galosh Collection Inspired by the Classic Gentleman’s Overshoe Original Classic - $95 MSRPClassic Royale - $109City Duck- $69 Swims ORIGINAL & FIRST Product Updated with lux velvet finish – perfect for eveningwear or to sport with a tuxedo Sneaker galosh
FW’13 Product Highlights (cont.) Harry Boot - $229 MSRP The Harry Collection Inspired by the Classic Galosh overshoe & true to Swims DNA with a protective molded galosh belt Harry Derby - $199Harry Zip - $249 Water resistant fabric & calf leather boot Water resistant derby Suede and water resistant fabric zip boot lined w/ man made fur The High Density Nylon Collection Water resistant high density nylon with rubber reinforcements & EVA comfort midsole with rubber outsole Charles Brogue - $199Helmut Desert Boot - $239 Integrated HydroGaurd membrane and taped seams makes this chukka desert boot hybrid 100% waterproof. Charles Hightop Brogue Boot- $239
Spring / Summer 2014 Product Offering
The Elements of The Swims Loafer Unlike traditional leather loafers, water will not damage this rubber and nylon loafer Reflects SWIMS philosophy: classic and traditional, yet modern and functional
SS’14 Product Highlights The Loafer Collection Inspired by the traditional leather loafer Penny - $159 MSRP Lace - $159Flat / Venetian - $159 Braid-Lace - $159Tassel - $159Tassel w/ Velvet - $179 Wave / Kilt - $159Sport Loafer - $169Sport Loafer High Top - $179 Seasonal SS’14 Loafer Capsule Collections Camouflage - $159Hawaiian - $159Graphic Stripe - $159 Razor Siped Out Sole
Elements of The NEW Amphibious Luca Sneaker The Luca is an evolution of the iconic SWIM's loafer by using the brand's signature TPU-injection know-how “Form Follows Function“ - designed for anyone who appreciates the fusion of functionality & style Inspired by the original GAT (German Army Trainer), the art lines of the TPU injection ensures stability & structure The advanced technique used to build the Luca allows considerable reduction of stitching lines, thus no glued reinforcement parts are needed By combining lightweight mesh & an anti-bacterial, perforated EVA insole the sneaker provides maximum breathability & was designed to be worn barefoot Natural rubber outsole ensures a great grip on slippery surfaces Inspiration Specs
Recent Press Press TODAY Show (x 6!)GQ Approved!
Collaborations & Special Projects Swims collaborates with designers, artists & businesses that share it’s perspective on craftsmanship & quality. Swims x Armani SS13 Milan Runway Swims x John Lobb Selfridges, London Hermes Flagship; Paris, France Hampton’s Classic Pop-Up Bridgehampton, NY West Hollywood, CA Swims x Agi & Sam FW13 London Runway
Special Recognition Presented by The Blogger Project Project Show: Winner Best Footwear Brand (8/13) WWD’s Footwear News Brand Profile (8/13 )
Thank you for supporting ! Paul Fleming (212) Heather Ovieda (212) Please follow us on: Facebook: SwimsNorway YouTube: SwimsOfficial