Presentation on theme: "In 1960 SIDI began as a craftsman's workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots."— Presentation transcript:
In 1960 SIDI began as a craftsman's workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, the founder of SIDI, has combined a passion for cycling with 48 years of experience manufacturing innovative sporting footwear. Thanks to this passion and a deep intuitive knowledge of the business, SIDI has become the market leader in cycling and motorcycling footwear. After a half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.
SIDI Logo Highlighting the strong identification between the company and its founder, the SIDI logo started off as a union of Dino Signori’s initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement. Over the years the logo has been graphically re- styled in order to be fitting and dynamic for modern day communication. From a simple logo, the SIDI trademark has become one of the most recognizable and know brands in the business.
THE COMPANY Architecturally designed to represent the smooth lines of the flowing movement of the surrounding Asolo Hills, SIDI’s new factory honors the area where the company began and became famous. Modern and environmentally friendly, the factory hosts the most technologically advanced machinery available in the footwear business in on site for research, design, production, and marketing the SIDI products. THE PHILOSOPHY Tradition, values and commitment combined with an efficient distribution network make SIDI a company that is present all over the globe. Because of their guaranteed quality, SIDI footwear has been chosen by millions of athletes. Since 1960 SIDI has researched and developed highly technical footwear in order to achieve the maximum in reliability and comfort. Combining innovation with a half-century of experience; the SIDI brand evokes a passion that goes beyond that of just a company.
DESIGN & COMFORT Ever since its foundation, comfort and attention to design in line with the fast changes in sports wear trends have always been one of the company’s priorities. The consumer’s high expectations and the fast evolution of the world of sport have meant SIDI’s technical staff are constantly focused on researching and developing cutting-edge design using groundbreaking materials.
TECHNOLOGY At SIDI, research and technological evolution is a key focus. The SIDI design team works closely with the greatest champions in motorcycling, incorporating their feedback into the creation of the most cutting edge sports footwear in the business.
Technological excellence is one of the hallmarks of SIDI SIDI boots are made by hand by the dedicated and experienced staff at the SIDI factories. Each pair of boots are thoroughly checked during production. Particular attention is paid to the designing packaging that is sturdy but at the same time modern and recognizable.
GRAND PRIX is the first off-road boot made with a waterproof upper and a 6 buckle closure. The Grand Prix develops into the famous Joel Robert model. CORSA SPECIAL AGOSTINI all leather road boots with a boarded box calf and fastener zip on the back. PROFESSIONAL a precursor to the Super Professional, the Professional is a leather boot with a front shin plate made of soft rubber. CECOTTO RACING had a boarded leather upper, leather insole stitched to the sole and a back zip fastener. TIMELINE
SPENCER MOD is designed and produced for the young champion Freddie Spencer. SUPER PRO is an evolution of the 1976 model, the Professional. Besides its well known features the Super Pro has a fix lock closure lacing system and Velcro straps, used for the first time on a motorcycling boot. Royal the boot with the new Raised Point Protection System changes the course of development of protection for off-road boots. TOP ACTION introduces “Quick Release Mechanism” closure.
TIMELINE TOP ACTION SRS debuts the SIDI “Sole Replacement System” a new system designed and patented by SIDI to allow complete replacement of the off road boot tread by the user. TAE FLEX is an innovative off-road boot: the foot of the boot is attached to the bootleg by two hinged pivot points for improved flexion of the leg and a more natural and ergonomic position on the footpeg. VERTEBRA: the trend-setting Vertebra completely overturns the motorcycle industry’s concept of a sport boot. The patented, highly articulated “Vertebra System” is the chief support structure of the boot. Each joint of the “Vertebra System” moves independently and completely protects the back of the leg while still providing the flexibility needed for optimum riding performance. START, the next step in the evolution of sport road boots, sets the standard for durability: Replaceable curb deflectors, toe and heel with inner reinforcements, Internal parts of heel made of Kevlar, and replaceable scuff pads.
TIMELINE VERTEBRA RACE improves on the Vertebra with additional technical features: Ankle support system, Replaceable shin protection in carbon or chrome, Sole Rigidity System, Heel-cup with an internal shock absorbing padding. FLEX FORCE has same technical features of the Tae Flex as well as the new patented adjustable calf system. This system allows the rider to adjust the boot to snuggly fit the circumference of the calf. VERTIGO CORSA To develop the Verigo Corsa, SIDI focuses on creating the mist protective sport road boot on the market. The Vertigo Corsa introduces the Techno II System, Techno VR System, that are both micro adjustable for a best fit. CROSSFIRE The product of the many years of experience designing innovative motorcycle boots, the Crossfire is a boot that combines aggressive styling, ergonomic comfort, and cutting edge technology. The Crossfire features the next stage in the development of the Flex System and the Adjustable Calf System.