1. Broadcom DCIM Case Study Update David Eastman Sr. Manager, Data Center Infrastructure Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved.

2. 2 DCIM Case Study – Update In August of 2010 Broadcom presented a DCIM Case Study at AFCOM So Cal User's Group meeting. Since that time Broadcom has completed a DCIM Web Release of their software, added 10 additional data centers to their DCIM managed portfolio, created a DCIM Team dedicated to building/co-locating, remediating and managing all data center activity, and doubled their California data center capacity by partnering with co-location providers in Northern and Southern California. In this case study update Broadcom will provide: –a brief demonstration and feature/functionality review of the DCIM Web software –share lessons learned in the past 18 months of their DCIM journey Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved.

3. 3 DCIM Web Release – A New Look... Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved.

4. 4 DCIM Web – Software Demonstration Asset Management Listing server assets Finding a server by hostname (lc-irva-990) Finding infrastructure associated with a server Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved. Power Management Viewing power loads and redundant allocations at all points in the chain Managing power loads and allocations Commissioning Management Finding available infrastructure Not breaching thresholds – real or redundant Change Management Submitting and tracking change requests

5. 5 DCIM Case Study – Lessons Learned Our DCIM Implementation has been... –... a multi year process with 1000’s of exciting and unexpected discoveries along the way Changing the “culture of change” was our greatest hurdle The ROI’s just keep on coming –Case in point: Using DCIM provided metrics to enable our recent move to co-lo’s Most DCIM implementations stall in infancy due to... –Feature poor and cumbersome DCIM software unable to deliver on DCIM promises –DCIM software can sound feature rich until a user deploys and... –Lack of DCIM implementation guidance –Underestimating the time, resources and politics required Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved.

6. David Eastman Thank You Sr. Manager, Data Center Infrastructure Broadcom Proprietary and Confidential. © 2012 Broadcom Corporation. All rights reserved.