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The Art of Overthinking It With your host Erik. The Ford F-150 Why’s it named that? It’s a big, rugged, utilitarian truck. A classy name wouldn’t fit.

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Presentation on theme: "The Art of Overthinking It With your host Erik. The Ford F-150 Why’s it named that? It’s a big, rugged, utilitarian truck. A classy name wouldn’t fit."— Presentation transcript:

1 The Art of Overthinking It With your host Erik

2 The Ford F-150 Why’s it named that? It’s a big, rugged, utilitarian truck. A classy name wouldn’t fit it, and an overly macho name would embarrass a true man – it would seem like it’s trying too hard. The name, like the truck, is functional, unspectacular. Ford’s trusting that its performance will imbue that letter and those numbers with a unique meaning.

3 How come other buildings don’t have steeples? Churches use it for visibility, but every public building wants visibility. You don’t see a McDonald’s with a steeple. It reaches towards the heavens. The slope mimics Jesus’s journey up Calvary, where the crucifix awaited him.

4 Martin Luther King Jr. had a pillow fight in his hotel room on the day of his assassination. Makes the assassination even more tragic; it’s such a mundane, specific detail. Fits perfectly with our image of King. Even when he’s being violent, it’s peaceful in a way. He fights with words and feathers, not bullets.

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