1. ARC214

4. Let me tell you a story…

5. Al Noel, previously 101st Airborne Division Now a Principal Consultant, Microsoft US

6. Stories separate the best Stanford graduates from the rest. 10 % Tell 65 % Retention

7. MYTH

9. “One of the worst things about knowing a lot, or having access to a lot of information, is that we're tempted to share it all” Made to Stick, Chip and Dan Heath

14. Why – What - How

15. It is not the daily increase but the daily decrease. Hack away at the unessential.

16. Who J.K. Rowling No story lives unless someone wants to listen.

17. Audience context

19. Basic Plot Structure Act I: Setup Act II: Confrontation Act III: Resolution EquilibriumDisruptionReactionStruggle Exposition Introduce characters, relationships, and the current situation. Climax Does the hero succeed or fail? All Seems Lost Everything is in the balance, so the hero has to commit everything. Inciting Incident The hero comes across the issue that will force him to act. The Point of No Return The tension or conflict builds from the inciting incident to a point where the hero must act. Tension False Hope Often, but not always, the hero makes initial progress but then finds greater resistance as the tension escalates. THE END

23. Paul Zak – Empathy, Chemistry and the Dramatic Arc http://aka.ms/Zak How do you feel?

24. 68% of professional freight drivers spend more than 3 nights per week in their trucks. There is an estimated shortfall of 28,400 truck parking spaces in the USA. The average lorry driver may spend 40 minutes each day finding parking for the night and services for toilet, hygiene and food.

25. Bill’s story

26. Work from the specific to the general. 68 % > 3 Nights in the cab 28,400

27. The embedded stories and whiteboard trick

29. Task focused device Nurse

30. Mobile line of business Clinical Staff

31. Director of Operations Mobile information worker

32. Why will your audience listen? Why will they care?

33. www.StoriesThatMoveMountains.com www.facebook.com/StoriesThatMoveMountains LinkedIn – Stories That Move Mountains group

35. Head to... aka.ms/te