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Our Mission To make a Positive Difference to all those we interact with Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement.

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Presentation on theme: "Our Mission To make a Positive Difference to all those we interact with Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement."— Presentation transcript:

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2 Our Mission To make a Positive Difference to all those we interact with Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

3 Boutique Goodwill Management Consultancy since 2002 Over 12 years management experience in Mass Communications. Specializing in Communication- Consulting Services Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

4 Why Pink & White Consulting ? We address Corporate Audiences (Pink papers) & General Audiences (White papers) Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

5 Specialize in Knowledge, Technology and Services Services Technology Knowledge Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

6 Technology Education Network Marketing Information Goods Media Individuals Lifestyle Retail FMCG Specialty Chemicals Arts & Culture Portfolio Services Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

7 Clients Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

8 Technology Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

9 Chris Hook, Head of PR, Europe, Middle East, India & Africa, ATI I deal with top PR agencies around the world, and over the past three years Pink & White Consulting has consistently ranked among the best. P&W Consulting’s tireless effort, innovative approach to problem solving, proactive approach and strong results-orientation has helped our business grow rapidly in India. Our CEO Dave Orton’s visit to India was exceptionally well managed and the team created some outstanding press opportunities for us. Chris Hook, Head of PR, Europe, Middle East, India & Africa, ATI I deal with top PR agencies around the world, and over the past three years Pink & White Consulting has consistently ranked among the best. P&W Consulting’s tireless effort, innovative approach to problem solving, proactive approach and strong results-orientation has helped our business grow rapidly in India. Our CEO Dave Orton’s visit to India was exceptionally well managed and the team created some outstanding press opportunities for us. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

10 Moninder Jain, Director, South Asia, Logitech We vouch for the high service standards of the team. The quality of coverage that Logitech has got in India especially on Product Releases- which are important for a tech company-has been very comprehensive in all relevant media. A very good PR firm from an IT company’s standpoint. Moninder Jain, Director, South Asia, Logitech We vouch for the high service standards of the team. The quality of coverage that Logitech has got in India especially on Product Releases- which are important for a tech company-has been very comprehensive in all relevant media. A very good PR firm from an IT company’s standpoint. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

11 Keith D’Silva, Chief Manager-Corporate Communications Sterlite Technologies Ltd We exclusively worked with Pink & White Consulting since the last few years. Our experience with working with the team has always been positive and productive. We appreciate the consultancy’s ability to maintain focus on our specific PR needs, to objectively assess the material that we provide and to appropriately position this to maximize news coverage. The team is always ready to take on new challenges and targets. To put it simply Pink &White Consulting’s enthusiasm is infectious. Keith D’Silva, Chief Manager-Corporate Communications Sterlite Technologies Ltd We exclusively worked with Pink & White Consulting since the last few years. Our experience with working with the team has always been positive and productive. We appreciate the consultancy’s ability to maintain focus on our specific PR needs, to objectively assess the material that we provide and to appropriately position this to maximize news coverage. The team is always ready to take on new challenges and targets. To put it simply Pink &White Consulting’s enthusiasm is infectious. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

12 Javed Tapia, Director, Red Hat India We found Pink & White Consulting to be professional and proactive in their handling of our communications and public relations campaign. They went the extra mile to ensure that coverage about Red Hat -appeared consistently and prominently and their efforts in getting us the required visibility relevant media enabled us to open doors with high profile consultants in the industry; who initially seemed hesitant to talk to us. I would recommend- them for their dedication and their commitment to their clients Thereby ensuring a win-win relationship for both. Javed Tapia, Director, Red Hat India We found Pink & White Consulting to be professional and proactive in their handling of our communications and public relations campaign. They went the extra mile to ensure that coverage about Red Hat -appeared consistently and prominently and their efforts in getting us the required visibility relevant media enabled us to open doors with high profile consultants in the industry; who initially seemed hesitant to talk to us. I would recommend- them for their dedication and their commitment to their clients Thereby ensuring a win-win relationship for both. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

13 Mary McEvoy, Director of PR, SonicWALL Inc, Sunnyvale. I have worked with Pink & White Consulting, and the relationship has been one of the most productive I have ever had with a public relations firm in any country worldwide. The consultancy has produced consistently high volumes of quality coverage. We are particularly pleased to have achieved a number of feature articles in publications such as The Economic Times. The team is able to use just about any material the company provides and turn them into a win for SonicWALL. We also value the team's client counseling and relationship management skills. I can highly recommend Pink & White Consulting as an excellent, all-round PR consulting firm. Mary McEvoy, Director of PR, SonicWALL Inc, Sunnyvale. I have worked with Pink & White Consulting, and the relationship has been one of the most productive I have ever had with a public relations firm in any country worldwide. The consultancy has produced consistently high volumes of quality coverage. We are particularly pleased to have achieved a number of feature articles in publications such as The Economic Times. The team is able to use just about any material the company provides and turn them into a win for SonicWALL. We also value the team's client counseling and relationship management skills. I can highly recommend Pink & White Consulting as an excellent, all-round PR consulting firm. T“T“ Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

14 Education Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

15 Lohita Sujith, Marketing Manager, Whistling Woods International Pink & White Consulting understands the film and media industry very well and were able to quickly get under the skin of our business and engage with target publications. The team at Pink & White are a set of young dynamic individuals who clearly understand our business and our needs. They have helped grow our brand recall and successfully helped communicate our brand values of being a Word class institute in Film, TV and Media arts. The success of our partnership has also been their flexible approach to changing business strategies and quick turnaround time in the dynamic industry we operate in. They have managed to prove this time and again by being commercially focused and aligning all their ideas to our business objectives. They are hardworking, enthusiastic, and creative and I am delighted with their level of service. Their work has provided measurable results and represents a great return on investment. Lohita Sujith, Marketing Manager, Whistling Woods International Pink & White Consulting understands the film and media industry very well and were able to quickly get under the skin of our business and engage with target publications. The team at Pink & White are a set of young dynamic individuals who clearly understand our business and our needs. They have helped grow our brand recall and successfully helped communicate our brand values of being a Word class institute in Film, TV and Media arts. The success of our partnership has also been their flexible approach to changing business strategies and quick turnaround time in the dynamic industry we operate in. They have managed to prove this time and again by being commercially focused and aligning all their ideas to our business objectives. They are hardworking, enthusiastic, and creative and I am delighted with their level of service. Their work has provided measurable results and represents a great return on investment. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

16 Network Marketing Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

17 Ramya Chandrasekaran, Manager – International Communications & Protocol, QN Ltd P&W’s unique selling point is that they are not afraid of taking on challenging projects. The team is ‘ switched on’ and always sensitive to our needs especially during crisis situations. I have never heard the team complain if something needs to get done on a weekend or a holiday. The team’s approach to handling crisis situations is focused, methodical and effective and the feedback mechanism is excellent. Ramya Chandrasekaran, Manager – International Communications & Protocol, QN Ltd P&W’s unique selling point is that they are not afraid of taking on challenging projects. The team is ‘ switched on’ and always sensitive to our needs especially during crisis situations. I have never heard the team complain if something needs to get done on a weekend or a holiday. The team’s approach to handling crisis situations is focused, methodical and effective and the feedback mechanism is excellent. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

18 Information Goods Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

19 Karan Bajaj, Debut Novelist, Keep Off The Grass. Thank you for your outstanding effort on Keep off the Grass PR. As an unknown author, I consider the PR activities led by you as the SINGLE MOST important factor for the book’s success and movie deal. Your passion, commitment, drive and honesty is an inspiration! Karan Bajaj, Debut Novelist, Keep Off The Grass. Thank you for your outstanding effort on Keep off the Grass PR. As an unknown author, I consider the PR activities led by you as the SINGLE MOST important factor for the book’s success and movie deal. Your passion, commitment, drive and honesty is an inspiration! Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

20 Media Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

21 Manoj Khatri, Editor & Publisher, Complete Wellbeing In my experience of working with Pink and White Consulting, I have found that they have a sound understanding of the way the PR and media industry works. The team is creative and original in its ideas. The P&W team is cordial in its interactions with us and has demonstrated time and again that they are working with us towards attaining our goals and objectives. I recommend P&W to anyone who’s looking for a sincere, hardworking and original PR partner. Manoj Khatri, Editor & Publisher, Complete Wellbeing In my experience of working with Pink and White Consulting, I have found that they have a sound understanding of the way the PR and media industry works. The team is creative and original in its ideas. The P&W team is cordial in its interactions with us and has demonstrated time and again that they are working with us towards attaining our goals and objectives. I recommend P&W to anyone who’s looking for a sincere, hardworking and original PR partner. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

22 Roy de Souza, Co-founder & CEO, ZEDO Inc. San Francisco. PR seems to work well if you consistently get your message out. Pink & White Consulting helped us craft our message by way of a company profile. We are now consistently doing press releases and s to reporters with updates. That is very powerful. Roy de Souza, Co-founder & CEO, ZEDO Inc. San Francisco. PR seems to work well if you consistently get your message out. Pink & White Consulting helped us craft our message by way of a company profile. We are now consistently doing press releases and s to reporters with updates. That is very powerful. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

23 Individuals Ben Rekhi- Is an award winning director, writer & producer from Hollywood. He is the son of IT industry stalwart Kawal Rekhi. He has directed Waterborne, and has penned the English dialogues for Teen Patti among various other work. Keith Arem- Writer / Producer / Creative Director and President of his own company, Los Angeles based PCB Productions, Arem has produced and recorded over 500 commercial releases in the film, music, and interactive industries, including franchises for: Call of Duty, Spiderman, X-Men, Tony Hawk Pro Skater etc. His clients include: Sony, Microsoft, Universal, Disney, Nintendo, EA and Fox. Keith Arem- Writer / Producer / Creative Director and President of his own company, Los Angeles based PCB Productions, Arem has produced and recorded over 500 commercial releases in the film, music, and interactive industries, including franchises for: Call of Duty, Spiderman, X-Men, Tony Hawk Pro Skater etc. His clients include: Sony, Microsoft, Universal, Disney, Nintendo, EA and Fox. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

24 Keith Arem, Writer, Producer, Creative Director & President of PCB Productions During my recent trip to India, Pink & White Consulting generated tremendous interest in my company and my upcoming projects. They were organized, proactive, and extremely focused in their approach. They quickly familiarized themselves with my background in video games and transmedia titles and immediately presented my story to several million people. I look forward to working with them again. Keith Arem, Writer, Producer, Creative Director & President of PCB Productions During my recent trip to India, Pink & White Consulting generated tremendous interest in my company and my upcoming projects. They were organized, proactive, and extremely focused in their approach. They quickly familiarized themselves with my background in video games and transmedia titles and immediately presented my story to several million people. I look forward to working with them again. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

25 Lifestyle Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

26 Anand MP, Marketing Head, Opulence, India. The August 29th event went off very well and the media coverage has been fantastic. The feedback that we are getting on the event both from within the company and outside has been fantastic. The commitment and passion that each one of you showed towards making this event successful is exemplary. I am sure that you did your very best to ensure that the right media came for the program, and more importantly, they covered our event well. Congratulations & Thank you for a job well done. Each one of you deserve a special pat on the back!! Anand MP, Marketing Head, Opulence, India. The August 29th event went off very well and the media coverage has been fantastic. The feedback that we are getting on the event both from within the company and outside has been fantastic. The commitment and passion that each one of you showed towards making this event successful is exemplary. I am sure that you did your very best to ensure that the right media came for the program, and more importantly, they covered our event well. Congratulations & Thank you for a job well done. Each one of you deserve a special pat on the back!! Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

27 Retail Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

28 Subhendu Nath, Director, Xplore Digital Experience Lounge We, at Xplore, are immensely benefitted by the team's work in taking Xplore brand ahead by means of PR activities. I can personally vouch for P&W Consulting's work culture and professionalism towards executing the same and maintaining media relations. For a new entrant in the Indian retail market, especially, P&W Consulting can be a great partner. Seeing a quarter page article in The Times Of India on the very day of our launch, with just a week to plan, gives us an insight into the credibility and trust that you have built with the media and how we have benefitted because of the enduring professional relationships you have built with them. My best wishes are always with the team! Subhendu Nath, Director, Xplore Digital Experience Lounge We, at Xplore, are immensely benefitted by the team's work in taking Xplore brand ahead by means of PR activities. I can personally vouch for P&W Consulting's work culture and professionalism towards executing the same and maintaining media relations. For a new entrant in the Indian retail market, especially, P&W Consulting can be a great partner. Seeing a quarter page article in The Times Of India on the very day of our launch, with just a week to plan, gives us an insight into the credibility and trust that you have built with the media and how we have benefitted because of the enduring professional relationships you have built with them. My best wishes are always with the team! Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

29 FMCG Specialty Chemicals Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

30 Arts & Culture Traditional Indian Street Magicians Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

31 Our Team Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

32 A team of dynamic and creative individuals. Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

33 Serviced clients based across With capability and experience to work in virtual teams, and rich exposure to International PR practices. India USA Canada Singapore Hong Kong Thailand Germany Malaysia Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

34 Little things that set us apart  Captioned photos sent to the media  Customized news sent to the media Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

35 Little things that set us apart  Coverage Docket including Print and Media Coverage sent to the Client Media Coverage CD/DVD Print Coverage Docket Our Print Coverage is sent in a hard bound plastic folder, where each media clipping is stored in separate plastic sheets neatly packaged Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

36 Little things that set us apart Weekly activity report sent to clients where we highlight Coverage Update Activities done Activities in Progress Plans for next week Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

37 Our Presence A presence in 13 locations across India through a network of partners Mumbai New Delhi Bengaluru Kolkotta Pune Chennai Kochi Goa Ahmedabad Lucknow Bhopal Chandigarh Hyderabad Where ever your audience goes …our network follows Where ever your audience goes …our network follows Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

38 Global PR  Local Servicing, Global Implementation  Exclusive Indian Affiliate of IPR Team  One of largest affiliate network of medium sized PR consultancies across the world markets.  Presence in 19 key International markets.  High Local Market Intelligence  Cost-effective communication services Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

39 Sustained Communications ( Retainer) Projects PerformanceSweat Equity Time Fee Model (Hourly Rates) Engagement Models Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

40 Sample Articles Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

41 Sample Article – Article Contribution Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

42 Sample Article – Q&A Interview Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

43 Sample Article – Profile Feature Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

44 Sample Article – Product Launch Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

45 Sample Article – Event Coverage Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

46 Sample Article – Product Review Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

47 Sample Article – Industry Story- Corporate Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

48 Sample Article – Industry Story- Consumer Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

49 Rufina Fernandes, CEO, NASSCOM Foundation (www.nasscomfoundation.org) I want to express my sincere thanks to you and the team you put on the job for the recent assignment our managing communications for NASSCOM Foundation at NASSCOM's India Leadership Summit. We are very impressed with the talent and enthusiasm of the team at Pink & White Consulting. Despite us getting you on board less than a fortnight before the event, you were up to speed in no time and were able to grasp the work we do and produce results of a very high quality. The team's strong media engagement abilities and relentless pursuit for results has awed not only us internally but also our partners and key stakeholders. I must say that you did pleasantly surprise us with phenomenal results in all media – i.e. Newspapers, Online and TV! Thank you again. Rufina Fernandes, CEO, NASSCOM Foundation (www.nasscomfoundation.org) I want to express my sincere thanks to you and the team you put on the job for the recent assignment our managing communications for NASSCOM Foundation at NASSCOM's India Leadership Summit. We are very impressed with the talent and enthusiasm of the team at Pink & White Consulting. Despite us getting you on board less than a fortnight before the event, you were up to speed in no time and were able to grasp the work we do and produce results of a very high quality. The team's strong media engagement abilities and relentless pursuit for results has awed not only us internally but also our partners and key stakeholders. I must say that you did pleasantly surprise us with phenomenal results in all media – i.e. Newspapers, Online and TV! Thank you again. The final word… Your Goodwill Managers Home MenuAbout Us ClientsMedia Our TeamServices Engagement Models Account Servicing Contact Us

50 Your Goodwill Managers Thank you Werner Fernandes Thank you Werner Fernandes


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