Presentation on theme: "Communication challenges: A case study"— Presentation transcript:
1Communication challenges: A case study Apple Inc.Communication challenges: A case studyBy Fernanda Vazquez and alicia venegas
2Presentation purposeTo provide an overview of Apple Inc. and state a communication problem and provide a solution.Topics Covered:Apple’s Market PurposeApple’s HistoryCorporation GrowthCorporation PerformanceDescription of Communication ProblemCommunication Problem is Relevant to SalesSolution Offered
3Apple’s Market purpose Apple designs Macs, one of the best personal computers in the world. Along with defining the future of computing devices, Apple created a digital music revolution with iTunes and iPods. Apple has also expanded the mobile media with its competitive iPhones.
4Apple historyFounders Steve Jobs and Steve Wozniak created Apple computer on April 1, 1976, with the release of Apple 1The company was incorporated on January 3, in Cupertino, California
5Apple performance In 2012, net income was $13.1 billion. In 2012, Apple also became the most valuable company in history in terms of market capitalization.The market cap consisted of $62 billion.Interesting Fact:Apple Inc. is worth more than the stock markets of Spain, Portugal, Greece and Ireland together.
6Corporation GrowthApple stores have expanded from the U.S. all the way to Beijing, Amsterdam, Barcelona, Honk Kong, London, Osaka, Paris, etc.In December 12, 1980, one share of apple stock (APPL) was worth $2.75.Today, Apple stock has reached all the way to $705 in 2012.
7However, the corporate culture of Apple has hindered employee trust and created a culture of fear within the company.
8“Secrecy at Apple is not just the prevailing communications strategy, it is baked in the corporate culture.” - “Apple’s Obsession With Secrecy Grows Stronger” by The New York Times
9Communication problem Current and past employees have stated that due to the high levels of security in Apple, employees do not easily trust one another.Although it is essential that Apple maintain a level of secrecy, too much secrecy could hinder creativity for projects and promote a corporate culture of fear.
10Communication problem continued Apple’s communication challenges may contribute to misleading information from human resources to its workers.Challenges faced in the corporate world may affect its retail stores and affect product sales.
11Communication problem relevant to sales Apple’s market tablet share has decreased from 65.5% in the second quarter of 2012 to 50.4% in the third quarter.Samsung, Apple’s main competitor, is gaining market segmentation across the globe.The communication problem of too much secrecy within Apple has fallen all the way down to the retail employees, making sale competency harder.
12Solution No. 1Expand the responsibilities of the Human Resource Department1. The HR Department would separate into teams and handle one specific department within the corporation.2. The HR Team would be in charge of handling any pay concern or other employee issues. They will provide weekly updates to the executive board.
13Solution No. 2 Encourage group work to 2- 3 members per project 1. However, this will only be an option to people that have worked at least 7 years in the company.2. Studies have shown that the longer an employee has worked in a company, the stronger loyalty her or she will feel to the job. This will prevent information leakage.
14Solution no. 3Organize motivation seminars after product has been released1. In order for an employee to remain engaged with his or her work, motivation must come into play.2. This will give executive officers the change to show appreciation and boost employee work satisfaction, affecting employee turnover rates in the long run.
15We hope you give our solutions consideration We hope you give our solutions consideration. Thank you very much for your time.