1. 2012 Combined Federal Campaign Training Conference A MILLION DONORS CHOOSE Results of the Combined Federal Campaign Workplace Giving Alliance Salem MA 2012 Combined Federal Campaign Training Conference

2. Our Purpose Today To outline the Million Donors Choose project design To explain how we gathered and analyzed information To present our analysis to date To suggest how the project will expand over time To identify and help resolve technical challenges To invite ideas, questions and suggestions from PCFOs and LFCCs 2012 Combined Federal Campaign Training Conference

3. Project Objectives To move beyond anecdote and understand the CFC through the analysis of data To help campaigns share experience and best practices To support OPM in its shaping of policy To find ways to engage donors and deepen their enthusiasm for the CFC 2012 Combined Federal Campaign Training Conference

4. Project Stages 2012 Combined Federal Campaign Training Conference Proof of Concept (summer 2010 – summer 2011) – Fall 2009 results – 18 campaigns reporting – Almost half the money pledged Expansion of Sample (fall 2011) – Fall 2009 results – 110 campaigns reporting – Over 70% of the money pledged Expansion to More CFC Years (winter 2011-12) – 2009, 2010 & 2011 results – Year over year comparison – Currently in progress

5. 2012 Combined Federal Campaign Training Conference Our Method Obtain standard charity listing information from OPM Gather pledge data from campaigns Normalize format of pledge data Check pledge data against 1417 reports Analyze and interpret available data 2012 Combined Federal Campaign Training Conference

6. Data Fields 2012 Combined Federal Campaign Training Conference Charity name 5-digit OPM code Charity’s federation, if affiliated Taxonomy codes 25 word statement Administrative overhead (AFR) Charity website address Total pledged to each charity in each campaign

7. 2012 Combined Federal Campaign Training Conference Extent of Our Sample As of December 29, 2011 110 CFC campaigns 70+ percent of total 2009 Pledges All figures that follow reflect this data and are not projected to 100 percent. All figures that follow relate to national and international charities.

8. 2012 Combined Federal Campaign Training Conference RANGE OF PLEDGE RESULTS 2012 Combined Federal Campaign Training Conference

9. Top 100 Charities 2012 Combined Federal Campaign Training Conference Etc. for #11-100

10. 2012 Combined Federal Campaign Training Conference Pledge Totals by Taxonomy Code 2012 Combined Federal Campaign Training Conference

11. Top 9 NTEE Codes In Terms of Performance

12. 2012 Combined Federal Campaign Training Conference Middle 9 NTEE Codes In Terms of Performance

13. 2012 Combined Federal Campaign Training Conference Bottom 8 NTEE Codes In Terms of Performance

14. 2012 Combined Federal Campaign Training Conference Top 7 NTEE Codes (Average Total Pledge per Charity)

15. 2012 Combined Federal Campaign Training Conference Middle 9 NTEE Codes (Average Total Pledge per Charity)

16. 2012 Combined Federal Campaign Training Conference Bottom 10 NTEE Codes (Average Total Pledge per Charity)

17. 2012 Combined Federal Campaign Training Conference AVERAGE TOTAL PLEDGES PER CHARITY Within Each AFR Range 2012 Combined Federal Campaign Training Conference

18. Plans for Expanding the Project Add data for each new year Add data back to 2003 when available Compare data between years to show trends Add depth in the data collected 2012 Combined Federal Campaign Training Conference

19. Technical Challenges Incomplete data Variety of record-keeping methods and software – data collected not consistent Merged campaigns Lack of consistency in identifying federal departments 2012 Combined Federal Campaign Training Conference

20. Ideas? Questions? Suggestions? What would you like us to look for? How could you use the information? What technical problems have you experienced or do you foresee with this project and how might we address them? What information or insight – if you only had it – would make you a more effective campaign? How might we design data input and analysis to answer the questions that matter to you? 2012 Combined Federal Campaign Training Conference

21. Your suggestions? We welcome your suggestions – as well as your data. Please contact us: Nancy Rexford Workplace Giving Alliance 125 Washington Street, #201 Salem MA 01970 or Nancy@wg-alliance.org 1-978-594-0404, ext. 103 2012 Combined Federal Campaign Training Conference

22. Our Website www.milliondonors.org