Presentation is loading. Please wait.

Presentation is loading. Please wait.

Theories of CMC. Deficit Approaches and Models – Impersonal Perspective  Social Presence Theory  Social Context Cues Theory  Cuelessness Model  Media.

Similar presentations


Presentation on theme: "Theories of CMC. Deficit Approaches and Models – Impersonal Perspective  Social Presence Theory  Social Context Cues Theory  Cuelessness Model  Media."— Presentation transcript:

1 Theories of CMC

2 Deficit Approaches and Models – Impersonal Perspective  Social Presence Theory  Social Context Cues Theory  Cuelessness Model  Media Richness Model

3 Response to Deficit/Impersonal  SIDE Model  SIP Model

4 Social Presence Theory  Degree to which we as individuals perceive another as a real person and any interaction between the two as a relationship  Different media convey different degrees of perceived substance to an interaction  Internet not functional alternative to FtF – rather specialized channel  People prefer FtF to meet most communication needs

5 Social Context Cues Theory  Social context cues are indicators of appropriate behavior.  Some social cues include geographic, organizational, and situational variables.  Lack of social cues affects on the nature of human behavior in mediated contexts (Wood and Smith 81).

6 Cuelessness Model  Absence of all nonverbal cues and identity markers (e.g., status, occupational role)  Psychological distance increases resulting in more impersonal communication  (Criticism) High in cuelessness can still be psychologically close (Thurlow, Lengel, and Tomic 49)

7 Media Richness Model  Richness determined by: Bandwidth or ability to transmit multiple cues Ability to give immediate feedback Ability to support the use of natural or conversational language Its personal focus (Thurlow 49)  More complex the task the richer the medium necessary (rich medium = telephone or FtF communication)

8 Reduced Social Cues (RSC) Model  Reduced social cues makes interactions between people much more difficult to manage  Conversation becomes less fluid, less easily regulated and more effortful (Thurlow 61)  CMC undermines social norms and influences (Thurlow 61)

9 SIDE Model  Social identification/deindividuation  People online rely even more on group-based discriminators.  Users adopt norms (accepted social behaviors).  Anonymity fosters stronger “SIDE” effects toward group mentality.  Anonymity encourages stronger self- categorization.

10 Social Information Processing Model (SIP)  Need for social bonding is the same in CMC as it is in FtF communication (communication imperative)  People can compensate for loss of non-verbal cues in CMC.  Relational and contextual factors can enhance interpersonal nature of CMC (Thurlow 51)

11 Social Influence Model  Media use results from negotiation between features of medium and social conditions (Wood and Smith 97)  Example: flaming – both behavior and interpretation of behavior

12 Thurlow, Crispin, Lengel, Laura, and Tomic, Alice. Computer Mediated Communication: Social Interaction and the Internet. Sage Publications, Wood, Andrew F. and Matthew J. Smith. Online Communication: Linking Technology, Identity, and Culture. Second Edition. Lawrence Erlbaum Associates, Chapter 4, “Relating Online” (78-100)


Download ppt "Theories of CMC. Deficit Approaches and Models – Impersonal Perspective  Social Presence Theory  Social Context Cues Theory  Cuelessness Model  Media."

Similar presentations


Ads by Google