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History How the Be Tire Smart Campaign began Objectives of the campaign Target audience Partnership with NRCan
Accomplishments 3 major tire inflation studies 3 major campaign launch events in Toronto, Montreal & Vancouver Developed bilingual website Annual National Be Tire Smart Week
2-year Business Plan Regional Launches Leadership Program Research and Analysis
2-year Business Plan cont… Partnerships Media Relations Web-site Upgrades and E-newsletter
2-year Business Plan cont… National Be Tire Smart Week Community-based Social Marketing Initiatives One-Tonne Challenge Communities Tire Retailers Boy Scouts / Girl Guides
2-year Business Plan cont… Technicians Program Performance Measurement studies/ data collection/ surveys
Project goals Increase awareness IImportance of monthly tire pressure measurement EExistence of the BE TIRE SMART campaign Lower greenhouse gas emissions Building partnerships
Summary Share information. Be Tire Smart – Play your PART Consumers want to know! To Be Tire Smart is easy ! Let’s work together!
Thank you! Be Tire Smart – Play your PART P ressure A lignment R otation T read
Being Tire Smart in 2004 Be Tire Smart – Play your P.A.R.T. Pressure Alignment Rotation Tread.
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