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B u s i n e s s I n t e l l i g e n c e Use the scroll bar on your browser to step through the presentation.
B u s i n e s s I n t e l l i g e n c e Our Team We combine experience in psychology, education and training, business management, sales, marketing, and computer technology. We have the “appropriate” scientific and business credentials. We are personally committed to engaging with our clients in a learning process to help them achieve their goals.
B u s i n e s s I n t e l l i g e n c e We assist clients in the design, implementation, and analysis of research studies, and in developing action plans based on the research. We have been able to help a number of clients get closer to their aspirations. What We Do
B u s i n e s s I n t e l l i g e n c e Event Pattern Structure We receive an average of 14.6 complaints per day... What is it about our organization that is creating this pattern? Three Levels of Research An angry customer calls
B u s i n e s s I n t e l l i g e n c e dynamics What are the dynamics of your business? demands What are the demands of your position? world How is your world changing? aspirations What are your greatest aspirations ? obstacles What are the obstacles to success? We Must Understand Your Aspirations
B u s i n e s s I n t e l l i g e n c e You suspect that events are forming a pattern, but are not certain. You are aware of a pattern and need to change it, but are not clear about the structure that causes it. You are about to embark on a change process and need a baseline. You Need Research If...
B u s i n e s s I n t e l l i g e n c e Get beyond the patterns. You care more about understanding what might cause the customer to defect than whether she is “satisfied.” Use appropriate and cost-effective methodologies (automation, use of samples where possible). Meet the scientific requirements. Don’t use quantitative methods where qualitative methods are sufficient. We Attempt To Fit The Method To The Need
B u s i n e s s I n t e l l i g e n c e Important discoveries are often missed by failure of analysis. Tabulation is not analysis. There is no algorithm for analysis. The job of analysis is to understand the dynamics of the system. Without this, it is difficult to get leverage. Leverage is key to efficient and effective action planning. We Believe That Our Experience With Analysis Is Important
B u s i n e s s I n t e l l i g e n c e Abbott Laboratories Alpha Therapeutics Exxon Eastman Kodak eBay Epicor GE Hewlett-Packard Huntsman Chemical IBM ImproveNet Intel Lawrence Livermore National Laboratory Merck Nestlé Pioneer Platinum Technologies Rhone-Poulenc Sears Sunoco Trane Xerox Our Clients Include: