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Building Membership: Working with the Clubs in Your Area Saturday, September 13, 2014 District Leader Training – District 42 Monique Levesque-Pharoah,

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Presentation on theme: "Building Membership: Working with the Clubs in Your Area Saturday, September 13, 2014 District Leader Training – District 42 Monique Levesque-Pharoah,"— Presentation transcript:

1 Building Membership: Working with the Clubs in Your Area Saturday, September 13, 2014 District Leader Training – District 42 Monique Levesque-Pharoah, DTM, Region IV Advisor

2 Membership Building –  Membership Building Contests  Club Coach Program  Area Governor support  Toastmaster magazine  The Basics of Membership Retention  Marketing Resources  Speechcraft Membership Building

3  Moments of Truth  Finding New Members for your Club  Evaluate to Motivate  Closing the Sale  Creating the Best Club Climate  How to be a Distinguished Club  Meeting Roles and Responsibilities  Mentoring Successful Club Series

4  Attracting New Members to Your Club (Item 1311B)  Charting a Course for Club Success (Item 1311C)  Motivating Achievement (Item 1311D)  Training Club Leaders (Item 217) Leader Resources

5  How many clubs in your area?  How many members are there in each club? Building Membership

6  Create your own stats card to promote membership building  Club Name, place, time, contact info, number of members, guest nights, special stats  Invite a guest to join you on a visit  Tailor your invitations wisely  Reward those who invite guests  Reward those who sponsor members Building Membership

7  How many guest meetings or open house events are the clubs planning?  What does this question evoke? Building Membership

8  For each club, you were asked to identify the closest library, church, coffee shop, and gym/fitness centre  Now that you have this information, what do you do with it? Marketing Strategies

9  Put bookmarks in the books that address the fear of public speaking in the bookstores and libraries near your club  Invite a Librarian to give a speech/presentation to your club – Did you know November is National Writer’s Month?  Highlight the Storytelling Manual Marketing Strategies

10  Learn the art of giving grace....  What about creating a targeted brochure?  How to network in your church and community?  Have you been asked to lead a committee or church group and don’t know where to begin? Come to Toastmasters where Leaders are Made Marketing Strategies

11  AG K31 Doug MacDormand gave me this idea unintentionally....  Perhaps approaching the Youth Minister at church and offering the Youth Leadership Program?  Going on a mission? Learn to lead and provide impact with Toastmasters. Connect with Toastmasters in 126 countries Marketing Strategies

12  Local coffee shops sometimes have bulletin boards – promote your club/open house  Does your Toastmasters club serve coffee?  Have a themed coffee night!  Invite people to come and vote for their best java and talk up their favourite brew  Table Topics – Tell us about your favourite coffee date and why?  If you had to share a coffee and a chat with anyone famous, who would it be? Marketing Strategies

13  If you had to share a coffee and a chat with anyone famous, who would it be?  (Then find someone famous to come and join you for a coffee and a chat and make an event out of it) Marketing Strategies

14 Is there a gym near by?  If you have an early morning club... You woke up early to work out, save XX mornings to work on your leadership  If you have a lunch hour club – You skipped lunch to work out, but did you know you can bring your lunch to Toastmasters and work out your leadership muscles on XXX. Marketing Strategies

15  Find unique ways to use the skills of the Toastmasters in your club as a way to reach out to the community  An entrepreneur/financial advisor in your club could host a seminar on how to ‘talk to banks’  An HR professional could provide a ‘session on performance reviews’  Wedding season? – Have a Toastmaster provide to the public – tips and tricks to toast the Bride or Groom or emcee a wedding Unique Marketing Strategies

16  Perhaps you have an auditor in your club like Doris Henn?  Maybe a session on how to handle an audit might be an interesting hook Unique Marketing Strategies

17  Let’s say you have an author of children’s books in your midst like AG D55 Liz von Kanel  Put together a session targeted to Grandparents or parents who want to learn how to create and tell a story to children Unique Marketing Strategies

18  Are any of your Toastmasters newsworthy?  Send out a news release!  Chicken Soup for Scrap booker’s Soul  Any promotions or accomplishments? – Take out an ad congratulating them  Board Elections – Send list of newly elected officers Unique Marketing Strategies

19  Back off, get your own sandwich!  Toastmasters clubs get professional sandwich boards promoting their unique sandwich offerings  We have the Best Humourist Speaker in (Alberta or Saskatchewan)  We have the most...  Long standing club – We have served over XXXX Toastmasters since XXXX Other Marketing Strategies

20  Don’t forget about Community Access programming – District 78 Governor, Rochelle Williams  Inform guests what Toastmasters is all about by providing a full overview once a month – Billie Sutherland, District 78  Facebook advertising really worked for our club – Dan Chihos, District 78 Unique Marketing Strategies

21  Cross Pollinate! Get members from strong clubs with limited speaking roles to visit lower number clubs to inject inspiration, value and provide a great first impression – Christina Stensby, Area Governor from District 6  Get a Professional Stand-Up Banner to use at Trade Shows. Provided the stage for success, 40 new leads and 2 new club members with unveiling alone! – Raymond Norton, Division Governor from District 6 Unique Marketing Strategies

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23  What is your biggest membership success story? What made it successful?  What was your biggest membership building challenge and how did you overcome it?  Collect these stories and share them. District 42 Membership Stories

24 “The vision must be followed by the venture. It is not enough to stare up the steps — we must step up the stairs.” — Vance Havner American Author & Spiritual Leader What is your plan for success?


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