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Globalizing Beauty and Romance in Taiwan’s Bridal Industry Bridget Keller, Cindy Li, Lauren Slutsky.

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Presentation on theme: "Globalizing Beauty and Romance in Taiwan’s Bridal Industry Bridget Keller, Cindy Li, Lauren Slutsky."— Presentation transcript:

1 Globalizing Beauty and Romance in Taiwan’s Bridal Industry Bridget Keller, Cindy Li, Lauren Slutsky

2 ViviBride Salon Elysees Salon

3  Marketing Strategies  Importance of Good Relations  Packages  Status Indicators  Modernity

4 http://www.youtube.com/watch?v=WRWy7UxU rCg&feature=related

5  Who sets the standard?  Beauty Rituals  Bridal vs. Everyday Beauty  West vs. East

6

7  Conformity?  Functionality?  Memory?  Fantasy?  Indicator of Status?

8

9  Romance  Individuality  Freedom  Family Negotiations  Power  Gender

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