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Augmenting the Scope and Reach of Mobile Payments through Prepaid 2 nd Financial and Digital Payments Conference Hotel Taj Mahal Palace and Tower, Mumbai.

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Presentation on theme: "Augmenting the Scope and Reach of Mobile Payments through Prepaid 2 nd Financial and Digital Payments Conference Hotel Taj Mahal Palace and Tower, Mumbai."— Presentation transcript:

1 Augmenting the Scope and Reach of Mobile Payments through Prepaid 2 nd Financial and Digital Payments Conference Hotel Taj Mahal Palace and Tower, Mumbai

2 The Road Ahead… Augmenting the Reach  Inclusive E payments through GiftMate  Conducive Ecosystem and Delivery Augmenting the Scope  Customer Gratification Tool  Loyalty Solution Delivery Case Studies Mobile payments: Win-Win for all

3 Augmenting the Reach Inclusive E payments TG  Pre Earning Stage ▫Have Cash – Will Spend ▫Moderate Purchasing power but High Spending power  Young Adults ▫Very Tech Savvy ▫Willing to experiment

4 Augmenting the Reach Product Features  Innovative: Virtual credit against mobile phone  Instant: Sms’ed to the phone  Convenient: Resides on Mobile –easy to carry  Secure: 2 Factor Authentication  FREE to use: No charges for consumer Contd..

5 GiftMate as an Inclusive financial tool Conducive Ecosystem for Delivery  Load Points ▫1300 The Mobile Stores across 200 cities ▫3400 Sify iway cyber cafes across 154 cities ▫Online and Mobile  Redemption Points ▫Movie tickets across 300 cinema halls ▫Instant Mobile recharges (CDMA and GSM) sitting in your home/Lecture hall/Canteens ▫3000 Online websites ▫10000 Retail merchants ▫150 Utility companies

6 Augmenting the Scope Customer Gratification Tool  Companies/Brands looking to engage its consumers  Mobile- Weapon of Choice  GiftMate provides ability to gratify/reward ▫Instantly ▫In smaller denominations ▫Lets consumer decide his/her end reward

7 Augmenting the Scope Flexible Loyalty/R&R Tool  Loyalty Programs Galore!  GiftMate delivers Loyalty Credit directly to the consumer’s mobile phone  Redemption- open or closed is seamless serving ▫Aspirations – lifestyle product as one can redeem while on the move ▫Ego – Consumer feels being in command

8 Case Studies Citibank Credit Card Loyalty Points Redemption Program  TG: tech savvy customers  One of its kind redemption process in flat 2 minutes !  Consumer can then buy movie tickets to perfumes

9 Case Studies Zapak users Loyalty Program  TG: age group  Zapak gamers can redeem loyalty points for GiftMate credit Zapak Monetization Initiative  Zapak free gamers can buy exclusive games on ▫Load up phone with GiftMate ▫Buy games sitting at home

10 Win Win… Companies/Brands can monetize their networks  Zero logistics  Instant Delivery  Customer Delight Mobile payment models  Greater Acceptance  Steady Revenue stream

11 Thank You!


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