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The Home Depot | January 22, 2014
2 © AdTheorent 2014. Confidential. The Home Depot : Kitchens 2014
Campaign Flight 2.15.14 – 12.5.14 Campaign ObjectiveAdTheorent SolutionTechnology Bring awareness and inspiration to customers, letting them know that THD is "the" destination for upgrading their kitchen. Drive customers in-store and online to purchase products from relevant categories. Real Time Learning Machine will ensure the consumers reached are more likely to engage with The Home Depot media Utilize AdTheorents Apptivation technology to drive users seamlessly into their social applications such as Twitter or Facebook Deploy Targeted Rich Media & Mobile Display units to adults 25-54 3 © AdTheorent 2014. Confidential. Proposal Overview
4 © AdTheorent 2014. Confidential. AdTheorent created the first and only real time predictive modeling engine, known as the Real Time Learning Machine (RTLM), to enable Predictive Targeting for mobile advertisers Predictive Targeting is able to identify users with a strong affinity towards the Home Improvement category Predictive Targeting will ensure The Home Depots creative messaging will only be shown to users identified as having a high probability of engaging with the ad unit Average performance uplift with AdTheorents Predictive Targeting: Increase in Engagement Rate: +214% Lift in Brand Awareness: +98% Increase in Conversion Rate: +63% Decrease in Cost Per Action: -79%
5 © AdTheorent 2014. Confidential. Home Depot | Rich Media Tap To Video Functionality 1. AUTO PLAY Teaser Video2. Full Length Video3. Interactive Rich Media
6 © AdTheorent 2014. Confidential. Home Depot | Apptivation Facebook Without Apptivation: User is taken to mobile web where they must login With Apptivation: User is taken straight into Facebook App to the Home Depot Page AdTheorents Apptivation technology drives users directly into the social app from the click of a button. This creates a seamless user experience eliminating the log-in page that users would endure when working with other networks.
Home Depot | Interactive Gallery Rich Media Users will be able to select the style of cabinets they would like to see, such as traditional, modern children's or transitional A slider gallery will be included to demonstrate what the brands look like in a kitchen environment Users will be able to select a variety of brands that the Home Depot offers for cabinets 3 2 1 1 2 3 Users can interact with the Home Depot social pages. With Apptivation the user is taken straight into the app without logging in through mobile web. 5 Users will be able to select a Free In-Home consultation to discuss the cabinets they want 4 5 4 7 © AdTheorent 2013. Confidential.
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