Presentation on theme: "Routine Letters Have you ever written a letter to a company? Did you expect a response? If you receive a fan letter complimenting your services, do you."— Presentation transcript:
1Routine LettersHave you ever written a letter to a company? Did you expect a response?If you receive a fan letter complimenting your services, do you respond? Why might you do so?Why is it important to answer complaints or letters of concern immediately?
2Purpose of Routine Letters Encourage product feedbackProject a favorable company imagePromote future business“A good business letter can get you a job interview, get you off the hook, or get you money. Why blow your chances of getting what you want with a letter that turns people off, rather than turning them on.”
3Characteristics of a Routine Letter - The Direct Approach Opening: Begin with the main idea and tell immediately why you are writing (purpose)Body: Present your details that explain the request or response. Group ideas together, and include graphic highlighting to spotlight main points.Closing: Be specific about what you want and what action you want taken. Provide an end date or deadline if appropriate.
4Placing an OrderOpening: Tell your reader exactly what you want. “Please send ….”Body: List items, provide quantity, order number, complete description, unit price and total price. Prevent mistakes by including as much information as possible. When responding to an order, do the same thing.Closing: State how you plan to pay for the merchandise, when you want to receive the items and supply any special instructions. Express your appreciation.
5Making ClaimsOpening: Immediate describe what you want done (purpose). When a remedy is obvious state it. If not, explain your goal.Body: Explain the problem to justify your request. Provide details, be organized in your thoughts. Avoid being angry, or place blame.Closing: End with a tone that promotes goodwill. Request specific action, including an end date. Make sure they know how to respond to you.
6Granting a ClaimOpening: When approving a claim, announce the good news immediately (purpose).Body: Strive to win back confidence and explain what went wrong.Be careful about admitting responsibilityavoid negative language - trouble, regret, fault, blamedon’t blame the customer, and don’t blame your staff.Closing: Show appreciation, and offer a goodwill gift if necessary.
7Requesting Information Opening: Ask your question. Avoid long explanations. Be direct in your approach.Body: Explain your purpose and provide details to assist your reader with your request.Use open-ended questions, rather than yes/no questions.Suggest reader benefits if there are any.Closing: Be specific about what action you want to be taken. Set an end date. Make it easy for them to respond, and show appreciation.
8Letters of Recommendation The central concern in these messages areHONESTY. You do not have to write one if youdon’t want to.Opening: Name the candidate and position sought and describe your relationship with the person.Body: Strive to include statements about their skills, and definite task-related descriptions.Closing: Summarize candidates best points, and offer to supply additional information if needed.
9The Five S’s to Goodwill Messages Be Selfless: The “You” viewBe Specific: Personalize the messageBe Sincere: Be Genuine in your feelingsBe Spontaneous: Avoid typical phrases.Be Short: Economical