Presentation on theme: "When Do You Write a Business Letter? When a permanent record is required When formality is necessary When the message is necessary Types of Business."— Presentation transcript:
When Do You Write a Business Letter? When a permanent record is required When formality is necessary When the message is necessary Types of Business Letters: 1.Requests 2.Replies 3.Goodwill messages.
Characteristics of Good Letters: Clear Content – Short sentences, transitional expressions, and familiar words. Goodwill Tone – Points out reader benefits. Correct Form – Sends silent but positive message.
Block Style: The dateline, inside address, and body are set flushed left. The letter is centered on the page. Margins: 2.5 to 4 cm Do not justify right margins. Single spaced paragraphs; Double space between paragraphs.
Modified Block Style: Body: Left-justified and single-spaced The date and closing are in alignment in the center of the page. Semi Block Style: Each paragraph is indented instead of left justified.
Routine Letters: Guffey’s 3x3 Writing Process Phase 1: Analysis, Anticipation, Adaption Determine purpose, anticipate reaction, visualize audience. Phase 2: Research, Organization, Composition Collect information and organize possible points. Phase 3: Revision, Proofreading, Evaluation Revise for clarity correctness, and effectiveness.
Routine Letters: Request Request for Information or Action Opening: State the main idea. Body: Explain and justify the request Closing: Request action, avoid overused endings Show appreciation by maintaining a courteous tone.
Routine Letters: Request Order Letters Opening: Authorize the purchase. Body: Specifies items or services, quantities, dates, prices, and payment method. If you are ordering many items, list them vertically. Closing: Tell how you plan to pay.
Routine Letters: Request Direct Claims Opening: State purpose of request Present a clear statement of the problem Body: Explain objectively with specifies of claim. Closing: Request for action Include an end date if applicable.
Routine Letters: Direct Replies Complying with Requests Opening: Frontload with main idea Body: Arrange information logically Closing: End with a cordial, personalized statement. Tell the reader how to proceed.
Routine Letters: Direct Replies Letters of Recommendation Opening: Identify information of the candidate Body: Include supporting statements with details. Closing: Make an overall ranking of the candidate. Provide a telephone number for more information
Routine Letters: Direct Replies Granting Claims and Making Adjustments Opening: Comply with the customer’s claim. Body: Win back the customer’s confidence. If you do apologize, do it briefly. Closing: Be positive and complement writer.
Goodwill Messages General Guidelines (The five S’s) BE.. Selfless, Specific, Sincere, Spontaneous, and keep the message Short. Answering Congratulatory Messages Send a brief note expressing your appreciation Accept praise gracefully i
Goodwill Messages Giving Thanks Gift thank you: Identify the gift and relate to it. Favor thank you: Be sincere, express the actual value of the favor Hospitality thank you: Offer praise by complementing.
Goodwill Messages Extending Sympathy Loss or tragedy: Refer directly but sensitively Deaths: praise the deceased Offer assistance by suggesting your availability.
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