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NeuroMama goal to implement complete General Design and marketing Strategy for Caliente. The ultimate result for all the costs associated with implementation.

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Presentation on theme: "NeuroMama goal to implement complete General Design and marketing Strategy for Caliente. The ultimate result for all the costs associated with implementation."— Presentation transcript:

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2 NeuroMama goal to implement complete General Design and marketing Strategy for Caliente. The ultimate result for all the costs associated with implementation of complete Marketing Strategy to be paid for by Sponsors, advertisers, ticket sales, sales of food and beverage. The ultimate goal, while implementing this Marketing Strategy to divide this profits with Caliente on 50% / 50% basis.

3 This document and the information available in this Document should be regarded strictly private and confidential, and may not be used or forwarded to any third parties in any manner without the written consent of NEUROMAMA, LTD (hereinafter the Company). This document should not be made available in jurisdictions where this would be contrary to local laws and regulations. Recipients of this document are required to inform themselves of and to comply with all applicable laws and regulations in any jurisdiction in which they receive or use this document. The sole purpose of this Document is to provide information to its recipients about the Company and to describe the nature of the Companies offer in relation to establishment of strategic alliance with Caliente. The information contained herein includes (or is based in part on) projections, valuations, estimates and other financial and non-financial data. This information has not been verified or substantiated by any third party sources.

4 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and NeuroMama Additional information Contact details

5 Executive summary NeuroMama, Ltd is an integrated media and technology company with a search engine, browser, service provider, E-commerce marketplace, Internet marketing programs, social network, finance center, Kids zone, direct-to-home video on demand via satellite distribution among its core businesses. NeuroMama, Ltd is Publicly Traded Company (Nasdaq: NERO/NEROE) with its Market Cap of 4.41B. NeuroMama is in $8 trillion dollar a year Telecommunication, Internet, Entertainment and Media Industry and every person on this planet is NeuroMamas potential customer. NeuroMama, Ltd is in partnership with Telefonica (NYSE: TEF) - one of the worlds leaders integrated operator in the telecommunication sector - we have an access to various transponders on Satellites, providing us with an additional capacity for approx. 400 TV Channels.

6 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and Neuromama Additional information Contact details

7 About a NeuroMama Company At this point one of the NeuroMama’s main products is a search engine that is based on technology, which completely resembles human brains and specifically it is mimicking its learning abilities. It even picks up some bad habits, like children who start to behave badly if under the influence of wrong people. Project Manager of NeuroMama General Design and Tech Support team, the Russian Professors of mathematics from Russian Academy of Sciences, and Project Leaders in Russia and Latvia, has had thoroughly investigated and tested all of the elements of NeuroMama neural technology.

8 We have covered NeuroMama neural technology and its structure in relation to: NeuroMama neural network architecture, and data representation. NeuroMama learning and optimization algorithms. NeuroMama's self-organizing skills. NeuroMama self management skills. Compression and decompression of patterns, and efficiency of programming code processing compression/decompression. Design and implementation of hardware architecture for NeuroMama neural network and databases. NeuroMama adaptive behavior. Evolution of neural network in the context of NeuroMama model. About a NeuroMama Company

9 OUR MOST POPULAR PRODUCTS ArtTvZone - Music and Art Network. This is a 24-hour TV network with focus on Jazz, Classical and Symphonic Music, Ballet, Classical Art, Sculpture, Classic Architectural Ornamentation, Travel, Nature, Flora and Fauna. NeuroTvZone - High Tech Network. This is a 24-hour TV network focused on providing information on Internet companies, technological advancements. CombatTvZone - The Fighting Network. This is a 24-hour TV network focused on martial arts and boxing events, news, interviews, and broadcasting of prerecorded and live championship fights. KidsTvZone - The Children Network. This is a 24-hour TV Network focused on broadcasting cartoons developed by major world studios, educational and entertainment content for children, as well as TV Programs about Travel, Nature, Flora and Fauna. About a NeuroMama Company

10 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and NeuroMama Additional information Contact details

11 Caliente marketing advantages and challenges 1.Caliente has a total 41 casinos in Mexico: a.31 Casinos in Baja California: 21 casinos in Tijuana; 1 in Rosarito; 3 in Ensenada; 5 in Mexicali; 1 in Los Algodones and 1 in Tecate; b.5 Casinos in México City (4 Casinos in Estado de México and 1 Casino in D.F. México); c.1 Casino in Chihuahua, 1 Casino in Morelia, 1 Casino in Nogales, 1 Casino in Querétaro. 2.Caliente challenges: a.Caliente VIP Customer is aging, and Caliente needs to attract and develop new customers from Mexico and US. b.Competition previously non-existent, now is very serious especially taking into consideration that Televisa is now in gaming, and puts serious restrictions for Caliente to advertise on television. c.Caliente receives 85% of its income from 15% of its VIP Customers, and; d.This VIP Customers spends 4 to 5 hours per day and 4 to 5 days per week in Caliente. e.The age of this VIP Customers is 45 to 65 years... more in 55 to 65 year old category.

12 3.Caliente advantages: a.Caliente has a niche in certain Las Vegas type games, such as: (1) Roulette. (2) Dice or Craps, which are not available at Tribal Casinos in Southern California. b.Caliente has a niche in a certain game like a Bingo Game, which is made of interconnected slot machines, where a group of players is playing together and can very fast lose a large sum of money, or win large sum of money. This game is not even available in Las Vegas. c.Allowed age is 18, where in US is 21. Caliente marketing advantages and challenges

13 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and NeuroMama Additional information Contact details

14 1.Caliente will get at no additional cost (the free use) of All-inclusive CDN - Content Distribution Network - Access to digital Marketing Mechanism distributing Caliente promotional material via NeuroMama CDN in all strategic territories of Caliente over the Internet.http://NeuroMama.com 2.At the cost of $50,000 USD to $70,000 USD per fight, and cost offset by sale of tickets and sponsors, Caliente could establish itself as a venue for "Live from Aqua Caliente Championship WCK and WBA fights" broadcasted on Fox Sports - Prime Ticket TV 10's millions viewers in Southern California and additional 12 million viewers in Mexico via Cost offset by sale of tickets and sponsors, sale of food and drinks 3.At the cost of $40,000 to $50,000 per month Caliente could have Cirque Style Production, which is very similar to Cirque De Soleil via Aces Of Acs One week per month - THE Cirque Week in Aqua Caliente with 6 shows and Cirque atmosphere throughout Caliente all week. Cost offset by sale of tickets and sponsors, sale of food and drinks General design and marketing strategy for Caliente and NeuroMama

15 The Cirque Production will be in evening. However to create an ambiance and to attract mothers with children in addition to the main performance, the following program will be implemented: a.There will be entire 5 hours non stop attractions; b.Guests will experience big variety of Cirque entertainment; c.5 free shows (each hour) 15 minutes, walking around characters open the show. Three acts will be in the show; d.Show ends with finale where performers bring guests on “stage” dancing on the music (Acts will be adapted to stage size as well rigging possibilities); e.Performers on risers rotate each 30 minutes (during 5 hours). Risers could be placed in lobby and in best traffic locations in Casino; f.Walking Band performing 30 minutes each hour; g.Walk around characters performing 30 minutes each hour; h.At very end big parade through entire casino; i.Performers walking in chain train all around. General design and marketing strategy for Caliente and NeuroMama

16 4.At the cost of $35,000 per event Caliente could use very effective mechanism to attract young people via implementation and broadcasting of Live from Aqua Caliente Extreme Sports Events such as free style motocross mixed with live bands. This event programming such as free style motocross and secondary division soccer games could have the following distribution: 30M viewers of Univision and Telefutura, Asteca America 15M viewers, Telemundo and Mun2 for younger people 20M viewers. Cost offset by sale of tickets and sponsors, sale of food and drinks. 5.Very effective mechanism to attract young people would be to implement and broadcast Music Concerts... With cost offset by sale of tickets, sponsors, sale of food and drinks 6.Very effective mechanism to attract high rollers would be to implement Art expositions. Costs offset by sponsors, sale of food and drinks. General design and marketing strategy for Caliente and NeuroMama

17 7.Caliente could be a Major sponsor of all Secondary League Mexican Soccer games with viewership 1,600,000 viewers in Mexico via Cablevission and Cablemas, and 600,000 US Hispanic viewers in US via programming tvc sports Hispanic feed broadcasted in Chicago, Detroit, Dallas, Los Angeles, New York, and Las Vegas. Cost offset by sponsors. 8.At the cost of $80,000 per month Caliente will receive 5, second commercials to 800,000 to 1,000,000 viewers in Mexico City through Cablevission on the NeuroZoneTv, and 5, second commercials to 700,000 viewers in Baja California through Cablemas on NeuroZoneTv, with a lot of programs heavily branded content by Caliente. o Format of NeuroZoneTv: Info on Internet companies, technological advancements. Reality shows dealing with financing of technology companies and competition of inventors for financial support. High tech news, interviews with CEO’s, Technological Innovations. Sporting competitions. Intellectual competitions. Music. Lifestyle of affluent businessmen. General design and marketing strategy for Caliente and NeuroMama

18 9.At no additional cost Caliente will be setting its betting lines on sporting events broadcasted on NeuroZoneTv! 10.3D Stereo Camera Technology for documenting and exhibiting sporing events, with most attractive episodes and special situations during sporting events - heavily branded content by Caliente. The 3D would allow to create a time lapse of the game during the 3 seconds during which a major event was occurring (punch into the face, scoring a goal, catching a touchdown pass, etc.). The ability to see the event from the players perspective would be interesting and unique. (To read more on our 3D technology, please review file: NeuroMama 3D models viewing) 11.For $5,000 per game the announcers would use Caliente name when appropriate and logo would appear when broadcasting major league sporting events, due to change in law, that Televisa is no longer exclusive broadcaster. 12.At no cost during Cirque Production tours in Tribal Casinos Aces of Acts will promote Baja California tours with a stop in Caliente for a free Cirque Show: https://www.youtube.com/user/AcesOfActsEvents/videos https://www.youtube.com/user/AcesOfActsEvents/videos General design and marketing strategy for Caliente and NeuroMama

19 13.At no cost to Caliente viewership will be increased due to the sale of packages of DTH - TV channels to viewers throughout Latin America, USA, and Canada. 14.To offset costs food and drinks can be sold and companies such as: beer companies, energy drinks, fast food, car brands, cellphone services, airlines could be offered to participate as sponsors. 15.At monthly cost of $120,000 Caliente can have 11,520 commercial spots of 30 seconds each on CombatTvZone. a.Format: CombatTvZone, is a Fighting Network. This is a 24-hour TV network focused on martial arts and boxing events, news, interviews, and broadcasting of prerecorded and live championship fights b.This Cable TV Network to air some of Caliente's Events so customers who place bets at their locations can go home and watch the results. c.This Channel will be able to air events that Caliente's customers bet on but no other TV networks has rights or airs them in this territory. E,g; Horse racing from Australia, Dog Races, Cricket Ga,es etc. d.This Channel will broadcast fights staged by WCK, and this fights will only be seen on CombatTvZone. Additionally, this channel will broadcast old WCK fights, as well as Marshall Art championships previously broadcasted only on Russian TV. General design and marketing strategy for Caliente and NeuroMama

20 e.This TV Network can even air multiple events on one screen using a Mosaic Format. f.Every hour the TV Network can display results of all events customers bet on so they can constantly know the results of events they placed bets on. g.The initial distribution of the TV Network will be Cablevision Mexico City and Cablemas in the Baja Area. Total 1,500,000 to 1,700,000 viewers. h.Additionally this Network will be added to Neuromama's DTH platform potentially reaching millions of additional subscribers. i.The main benefit of this TV Network will be that customers will now be able to place their bets and watch the results from the comfort of their own homes. 16.Attracting Ethnic population from Southern California to Aqua Caliente with Live Entertainment in Ethnic Languages could serve as an additional mechanism to attract new clients to Aqua Caliente. While 39.5% speak another language (either instead of or in addition to English). Spanish and Spanish Creole, the second most popular language grouping in the state, being spoken by 25.8% of Californians. Chinese is a distant third, spoken by 2.6%. Tagalog is spoken by 2.0%, Vietnamese by 1.3%, and Korean by 0.9%. Armenian, Japanese, German, and Persian are spoken by 0.5% each. General design and marketing strategy for Caliente and NeuroMama

21 17.NeuroMama benefits from the strategic alliance with Caliente NeuroMama DTH - Direct to Home and All-Inclusive Internet Platform business will be promoted via use of the same NeuroMama resources, and Neuromama, ltd. products and services will be marketed during marketing campaign of Caliente. 18.NeuroMama DTH and all-inclusive Internet Platform will become major sponsor of Caliente soccer team. 19.NeuroMama will have its Point Of Sale Material in Caliente casinos. General design and marketing strategy for Caliente and NeuroMama

22 GENERAL DESIGN AND MARKETING STRATEGY FOR CALIENTE NeuroMama's GEO, SEM and possibly an eCommerce programs are the main information delivery mechanisms, which are instrumental to getting this information to Caliente prospective customers in Baja California, Mexico City, Southern California... some of them may be able to come to Aqua Caliente, and see it live... and some will see it being broadcasted, or re-broadcasting as shows or television programs "Live from Aqua Caliente Casino Resort in Tijuana", or streamed over the Internet, or information about Caliente events will be delivered via blogs, chats… or via viral Internet strategy… its still the NeuroMama's GEO and SEM programs that will be delivering information. General design and marketing strategy for Caliente and NeuroMama

23 As a result of this alliance Caliente will get access to all NeuroMama strategic resources (described above in section – About a NeuroMama Company), which will be used for marketing and advertising of Caliente in Mexico City, Baja California, other Mexican states, USA and specifically Southern California to attract new clients from US and Mexico to Caliente casinos and other Caliente gaming establishments. General design and marketing strategy for Caliente and NeuroMama

24 NeuroMama, Ltd is proposing a comprehensive Internet marketing and advertising campaign to Caliente Casino. We believe that Caliente Casino would benefit substantially from the exposure and consumer engagement we can facilitate through our marketing and advertising services. This includes digital marketing, advertising across the Neuromama.com Internet platform, advertising across NeuroMama, Ltd. owned and affiliate television channels broadcasted to millions of people in the United States and Latin America, and promotion through live entertainment including circus style productions from Aces of Acts, local concerts and events, and extreme sports.Neuromama.com The objective of our marketing proposal is to increase revenue for Caliente Casino by increasing exposure and awareness created by the advertising resources Neuromama, Ltd. can provide. General design and marketing strategy for Caliente and NeuroMama

25 Through increased advertising to the younger generation of gamblers in age 18 to 45, we will be able to increase revenue in addition to the core VIP customer base. Additionally we will raise overall awareness of the niches that Caliente Casino offers that casinos in southern California and Las Vegas cannot provide. NeuroMama, Ltd. will accomplish the outlined objectives by utilizing our vast marketing and advertising resources. THESE RESOURCE CHANNELS INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING Advertising across the Neuromama.com Internet platform. This includes extensive keyword advertising on the Neuromama.com search engine, banner ads on the NeuroMama.com network of websites including: NeuroMama.com World’s 1st Neural Intelligence Driven Web Search Engine. NeuroMama.com is the only Web search engine engineered and powered exclusively by 21st Century Neural technology.Neuromama.com NeuroMama.com General design and marketing strategy for Caliente and NeuroMama

26 NeuroMama.comNeuroMama.com was launched in July 2013 and was developed by our international team of computer engineers, mathematicians, neural programming experts, statistical analysts, and artificial intelligence researchers for more than three years. The worldwide search directory is geo specific and provides customers with a mobile friendly, easy to use way of finding information on any given local business when on the go. Local.NeuroMama.com also will feature useful information, events, classifieds, specials & promotions, reviews, and more. All GEO specific and unique to each city!Local.NeuroMama.com STRATEGIC MOBILE RESPONSIVE WEB DESIGN Web 2.0 designed to engage the customer with the website and improve the overall user experience. Provide design and functionality catered to smartphone & tablet users. General design and marketing strategy for Caliente and NeuroMama

27 Search Engine Optimization for natural keyword placement. This includes a extensive analysis of current Internet presence and search engine rank and current keyword page optimization. CONTENT DEVELOPMENT Together we will create unique and effective content to distribute and circulate through our network of online news and social media channels. The content will put great emphasis on the niches that Caliente Casino has to offer. These niches include but may not be limited to forms of gaming not available in California, legal age in Mexico to gamble is the age of 18, as well as the overall party atmosphere that Tijuana provides. Additional content includes the special promotion of all inclusive tours of Baja California that will include a stop for a designated amount of time at the Caliente Casino Aguas Caliente location. General design and marketing strategy for Caliente and NeuroMama

28 The development and distribution of content relating to each event and live entertainment venue as well as to the Caliente Casino itself will be a vital component of the overall SEM program. Each event and attraction will be promoted through natural keyword search placement, paid advertising, social media, press releases, and additional relative Internet channels. Each promotion will tightly target the demographic relative to the specific event or attraction thus producing a substantially high conversion rate. The promotion of each Caliente Casino event and attraction combined will ultimately provide a noticeable increase in new and returning customers to the Caliente Casino establishments. CONVERSION TRACKING We will be tracking the conversion of the overall Internet marketing campaign with tracking parameters and defined conversion goals through the use of Web analytics. General design and marketing strategy for Caliente and NeuroMama

29 ANALYTIC REPORTING Each month we will generate and provide a detailed Web analytic report that will show exactly what is happening with the overall Internet presence of Caliente Casino and the success of the Internet marketing effort. This will provide the insight and transparency that is needed in order to make changes, additions, and adjustments when necessary. Advertising on NeuroMama, Ltd. owned and affiliate television channels and on demand video streaming NeuroMama, Ltd. offers video on demand via DTH. it’s not Internet, it’s not cable, it’s via the satellite. Therefore, content providers who have provided rights for their content to be distributed over the Internet to Netflix will not have conflict of interest to license their content for on demand distribution over the satellite. The latest improvements allow the programs to be transmitted with and without the commercials over the Internet and satellite. NeuroMama.com subscribers will be able to enjoy 10's of millions of TV programs and feature films in many languages on demand basis.NeuroMama.com General design and marketing strategy for Caliente and NeuroMama

30 Background and application of stereo photogrammetry and Future Directions of 3D models for sporting events. The combination of cameras and computer processing can be used to provide a powerful tool for visualizing and modeling three dimensional (3D) objects. This stereo photogrammetry approach is gaining popularity and is used to create models of a variety of phenomena including people, statues, buildings, landscape, disaster events, etc. Once one has a 3D model then it can be used for various purposes such as viewing the object from multiple angles, simulating disaster events, or building a replica of the object with a CNC milling machine. For instance a 3D models of a city region can be used in computer software to simulate the a flooding event showing which portions of the city would suffer. The approach currently used to carry out stereo photogrammetry is to collect multiple images of an object from different viewing angles and to use commercial software to develop the 3D model. The method used to collect the images is flexible and many are now using cameras mounted on small helicopters, General design and marketing strategy for Caliente and NeuroMama

31 which are now inexpensive and fly in a controlled manner. Various commercial applications exist which can take the images and create the 3D models of the object. When one is dealing with a dynamic object, which changes position and shape in time, then the software described above would not work. For dynamic processes it is necessary to collect images from multiple cameras at the same time to get a snapshot of the conditions at that particular time. The images could then be combined using similar methods (described above) to develop the 3D models one is seeking. The advantage of this approach is that it could be used for sporting events. For instance if a snapshot 3D model were created of a soccer game then it would be possible to rotate the viewing angle and the viewer location so that it would be possible to see the view the soccer player has as he takes a shot on the goal and the view he has as the ball is sailing past the goal keeper. Goal !!! General design and marketing strategy for Caliente and NeuroMama

32 One approach would be to have the multiple cameras triggered at the same time in a rapid fire process (collect 20 images in 3 seconds). This would allow one to create a time lapse of the game during the 3 seconds during which a major event was occurring (scoring a goal, catching a touchdown pass, etc.). The ability to see the event from the players perspective would be interesting and unique. General design and marketing strategy for Caliente and NeuroMama

33 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and NeuroMama Additional information Contact details

34 If you are interested in more detailed information expressed in this presentation, please read the following documents, which should be sent to you together with this presentation: 1.About us – more detailed information about NeuroMama Ltd; 2.NeuroMama 3D models – detailed information about 3D technologies used by our company; 3.Proposal – full explanation of our proposal, benefits of our cooperation and other important information. Additional information

35 Executive summary About a NeuroMama Company Caliente marketing advantages and challenges General design and marketing strategy for Caliente and NeuroMama Additional information Contact details

36 If you have any questions or information requests regarding the Company or you are willing to discuss our proposal in more detail, please contact: Mr. Steven "Slava" Schwartzbard Skype: Everything2013 Mt.: , +1(619)


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