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EFRA Future Project. Step by step evaluation Future Project First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve.

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Presentation on theme: "EFRA Future Project. Step by step evaluation Future Project First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve."— Presentation transcript:

1 EFRA Future Project

2 Step by step evaluation Future Project First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve them 3 Filters, selection Round-up 4 Draft 1 5 Finalisation B- Plan Presentation AGM 6 AGMAgreement

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4 2007 Future Project Final report Report to the AGM from Hans Christensson Agreement from AGM to continue with the Project.

5 2008 The EFRA Board started to work: It was decided to mainly concentrate on the following Projects: It was decided to mainly concentrate on the following Projects: Communication Communication Constitution Constitution “PR” was added to the list “PR” was added to the list Assistance will be searched within our member countries, their participation is considered interesting for EFRA.. Assistance will be searched within our member countries, their participation is considered interesting for EFRA..

6 Future Project Coordination: FrankyFuture Project Coordination: Franky Targets in the Future Project Project Constitution : Carlos; Sander; Wolfgang; FrankProject Constitution : Carlos; Sander; Wolfgang; Frank Base of work, The EFRA Constitution studyBase of work, The EFRA Constitution study Different alternatives to be studiedDifferent alternatives to be studied Start from white paperStart from white paper Start from actual wordingStart from actual wording Mix of bothMix of both Pay attention to other constitutionsPay attention to other constitutions Keep in mind real actual systemKeep in mind real actual system

7 Project Communication: Jackie; HeinerProject Communication: Jackie; Heiner Internal Board communication / Federation communicationInternal Board communication / Federation communication Event communication / Driver communicationEvent communication / Driver communication IFMAR CommunicationIFMAR Communication Homologation communicationHomologation communication Information PolicyInformation Policy StandardisationStandardisation TimetableTimetable LanguageLanguage Associate Members / ManufacturersAssociate Members / Manufacturers Press ReleasesPress Releases Information Policy - ExternalInformation Policy - External

8 Project Public Relations: Dallas; Wolfgang; Frank; Sander PromotionsPromotions Explain the sport to allExplain the sport to all Make youth sport publicMake youth sport public Promotion of the sport, races, EFRAPromotion of the sport, races, EFRA Unique marketing eventsUnique marketing events Visibility to media /ImageVisibility to media /Image Look outsideLook outside Presentation / Improve our reputationPresentation / Improve our reputation Image buildingImage building Press Releases / Magazine presencePress Releases / Magazine presence Local presence at EC GPLocal presence at EC GP National media /Contact media outsideNational media /Contact media outside

9 Targets to be defined connected to PR are:Targets to be defined connected to PR are: Who / what is the targetWho / what is the target Who is our customerWho is our customer What we would like to achieve (EFRA brand)‏What we would like to achieve (EFRA brand)‏ Important to take into account later: Administration ProceduresAdministration Procedures Homologation ProcessHomologation Process Associate Member ProcessAssociate Member Process Invoice ProcessInvoice Process Technical ProceduresTechnical Procedures Race OrganisationRace Organisation Technical Inspection / MeasurementsTechnical Inspection / Measurements

10 We have forgotten how EFRA is workingWe have forgotten how EFRA is working Working Functions / RoleWorking Functions / Role OrganisationOrganisation EFRA use casesEFRA use cases Environment CompatibilityEnvironment Compatibility Manufacturer Involvement PollutionManufacturer Involvement Pollution Noise RatioNoise Ratio Amend the working groups laterAmend the working groups later Ask for the Questionnaires for the federationsAsk for the Questionnaires for the federations Ask for the Questionnaires for the associate membersAsk for the Questionnaires for the associate members

11 EFRA board achievements In order to simplify the huge task of invoicing and administration, the tool WEBADMIN has been developed.In order to simplify the huge task of invoicing and administration, the tool WEBADMIN has been developed. This tool is at the moment used by the Treasurer and the Secretary. In the near future this tool shall be opened to our Chairman to send out standardised forms, and can be approached as database for addresses and telephone numbers.This tool is at the moment used by the Treasurer and the Secretary. In the near future this tool shall be opened to our Chairman to send out standardised forms, and can be approached as database for addresses and telephone numbers. Although in testing phase, we had some good results of the proposal tool, that shall be reviewed and debugged. Can be used for other items in the future, such as electronic postal voting.Although in testing phase, we had some good results of the proposal tool, that shall be reviewed and debugged. Can be used for other items in the future, such as electronic postal voting. Noise generator is in testing phaseNoise generator is in testing phase The hosting of the website has been changed, also the mail server is functioning in a better way, including web mail.The hosting of the website has been changed, also the mail server is functioning in a better way, including web mail. Out of the working group, the idea of a more modern structure was formed.Out of the working group, the idea of a more modern structure was formed. EFRA Pro Racing, is one of the thinking processes at this time.EFRA Pro Racing, is one of the thinking processes at this time.

12 Federation Section EFRA EXEC EC / GP Manufacturer Federation A Simple View of EFRA Today A

13 Project EFRA PRO Racing.Project EFRA PRO Racing. I would like to ask your co-operation and ideas regarding EFRA Pro racing. The purpose of EFRA PRO racing:I would like to ask your co-operation and ideas regarding EFRA Pro racing. The purpose of EFRA PRO racing: - To create a technical committee with specialists, or in other words: manufacturers, and to limit the amount of rules. - Those rules have to be clear, and accepted worldwide. - To organize races for top drivers, with limited participants. - To handle the advertising, sponsoring, and merchandising and PR of those races. - To compose a professional or semi professional crew. - The organisation of races on the best and commercial most interesting tracks.- To create a technical committee with specialists, or in other words: manufacturers, and to limit the amount of rules. - Those rules have to be clear, and accepted worldwide. - To organize races for top drivers, with limited participants. - To handle the advertising, sponsoring, and merchandising and PR of those races. - To compose a professional or semi professional crew. - The organisation of races on the best and commercial most interesting tracks.

14 Federation Section EFRA EXEC EC / GP Pro Series Management Group Gas Pro Series Management Group Elec Pro Race Organizer Manufacturer On Road EFRA European Pro Masters Pro Race Organizer Off Road EFRA European Pro Masters On Road EFRA European Pro Masters Off Road EFRA European Pro Masters Pro Race Organizer Federation Invitation to tender A Possible View of EFRA Tomorrow

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17 PR …or are we actually talking about Marketing? Public Relations PR means a lot of different things to a lot of different people. One thing I have noticed is that if you ask ten random people what PR is, there will be 10 very different answers. Public Relations

18 Not a simply publicity!! Drivers In Hans Christensson report does he use the expression “Marketing” and that the priority targets should be: Federations Manufacturer/Sponsors Potential Future Drivers Furthermore in a ranking list of the most important issues is top 2 the following: 1 More professional promotion 2 Information, newsletter, WEB A reasonable question is naturally what does/can EFRA produce that is valid for the above mentioned targets

19 Professional management of events Public Relations Drivers Federations Manufacturer/Sponsors Potential Future Drivers Stable rules, preferably uniformed all over the World Experience Officials at EFRA Events EFRA produce European Champions... Help/Guidelines for management of EFRA events... Stable rules, preferably uniformed all over the World...but must also give attention to various needs...i.e. Checklists, press realises etc. Fast and good communication with EFRA Stable rules, preferably uniformed all over the World Good marketing/promotion of EFRA events Professional management of events Experience Officials at EFRA Events The level of the activities EFRA handle might not attract this group

20 Are we on the right direction? Is this the way you want us to go?

21 How does a professional PR and Marketing specialist sees the FUTURE R/C Championships The Future

22 CURRENT SITUATIONCURRENT SITUATION The Olympics of R/C racing run no better than a large national race!!The Olympics of R/C racing run no better than a large national race!! Low profileLow profile Too LongToo Long Little track timeLittle track time Only asset is titleOnly asset is title Drivers presented by countryDrivers presented by country No PR/MarketingNo PR/Marketing No press facitlitiesNo press facitlities Competitor only orientatedCompetitor only orientated No show for general publicNo show for general public No official publication of 2008 result!No official publication of 2008 result! No title sponsorNo title sponsor Poor organisation and implementation of rulesPoor organisation and implementation of rules Little or no benefit to manufacturers including ChampionLittle or no benefit to manufacturers including Champion No benchmark for standard of entryNo benchmark for standard of entry

23 REASONS FOR CURRENT SITUATIONREASONS FOR CURRENT SITUATION Run completely by volunteers (r/c enthusiasts)‏Run completely by volunteers (r/c enthusiasts)‏ Behind the times compared with other sportsBehind the times compared with other sports No professional inputNo professional input Lack of budgetLack of budget Lack of leadershipLack of leadership No commercial considerationNo commercial consideration

24 DESIRED OBJECTIVEDESIRED OBJECTIVE Create world class event worthy of World Championship titleCreate world class event worthy of World Championship title Build into a manufacturer based Championship like F1, WRC or Moto GPBuild into a manufacturer based Championship like F1, WRC or Moto GP Make it the biggest shop window for selling our sport and ultimately get more people involved in sport at club levelMake it the biggest shop window for selling our sport and ultimately get more people involved in sport at club level Structure racing around event PR/Marketing for maximum impactStructure racing around event PR/Marketing for maximum impact

25 ACHIEVING DESIRED OBJECTIVESACHIEVING DESIRED OBJECTIVES Turn to professionalsTurn to professionals Secure adaquet fundingSecure adaquet funding Get Manfacturers to work togetherGet Manfacturers to work together Hand EFRA/IFMAR turnkey solutionHand EFRA/IFMAR turnkey solution Offer manufacturers viable marketing opportunityOffer manufacturers viable marketing opportunity

26 PROPOSALPROPOSAL More compact eventMore compact event 5 Day event -Wednesday - Free Practice5 Day event -Wednesday - Free Practice Thursday - Timed Practice Thursday - Timed Practice Friday – Qualifying Friday – Qualifying Saturday – Qualifying/Junior Championship Final Saturday – Qualifying/Junior Championship Final Sunday – Finals Sunday – Finals Reduce entry to 72 hand selected competitorsReduce entry to 72 hand selected competitors New Format?? 3 Leg Finals- 2 to count – Removes element of bad luckNew Format?? 3 Leg Finals- 2 to count – Removes element of bad luck Junior Championship – Seperate Final for Top 10 under 18 year oldsJunior Championship – Seperate Final for Top 10 under 18 year olds (Creates additional PR/Marketing opportunity)‏ (Creates additional PR/Marketing opportunity)‏ Manufacturer only entries – factory teams/satelite teamsManufacturer only entries – factory teams/satelite teams

27 EVENT PRESENTATIONEVENT PRESENTATION Manufacturers Village – Sales area open to public where interested onlookers can find information about how to get started and purchase/or be put in contact with local supplier. Also EFRA/IFMAR stand.Manufacturers Village – Sales area open to public where interested onlookers can find information about how to get started and purchase/or be put in contact with local supplier. Also EFRA/IFMAR stand. Pit Area open to public – put drivers/products on displayPit Area open to public – put drivers/products on display VIP Area – Hospitality tent with tables per maufacturer for Media, Drivers, Dealers, Distributors.VIP Area – Hospitality tent with tables per maufacturer for Media, Drivers, Dealers, Distributors. Standardised trackside branding.Standardised trackside branding. Official EC/WC website – Driver/Team profiles, regular news, features (Dual language -English/Local)‏Official EC/WC website – Driver/Team profiles, regular news, features (Dual language -English/Local)‏

28 Good Commentary – informative for spectatorsGood Commentary – informative for spectators Local radio commentaryLocal radio commentary Pit to driver radios – with fan accessPit to driver radios – with fan access All manfucturers carry WC/EC logo on official clothing/advertising/marketing materialAll manfucturers carry WC/EC logo on official clothing/advertising/marketing material Official Event Magazine - Profile all driversOfficial Event Magazine - Profile all drivers Feature leading drivers Feature leading drivers Insight into sport Insight into sport Getting started section Getting started section Manufacturer/team profiles Manufacturer/team profiles Advertising Advertising

29 WC/EC uniform for Race Officials/staff WC/EC uniform for Race Officials/staff Corriographed introduction of Main Final driver line-up with visualsCorriographed introduction of Main Final driver line-up with visuals Main Final Autograph session prior to final – teams supply postersMain Final Autograph session prior to final – teams supply posters Trophies for winning chassis/engine manufacturers (Award on combined points) to create additional marketing opportunityTrophies for winning chassis/engine manufacturers (Award on combined points) to create additional marketing opportunity

30 MOVING FORWARDMOVING FORWARD ObstaclesObstacles Politics – EFRA/IFMAR/Regional FederationsPolitics – EFRA/IFMAR/Regional Federations EFRA / IFMAR constitution prohibits professionalism in the sportEFRA / IFMAR constitution prohibits professionalism in the sport Getting support from manufacturers – getting them to believe they can benefitGetting support from manufacturers – getting them to believe they can benefit FundingFunding National FederationsNational Federations Alienate Racers!Alienate Racers!

31 USPUSP Turnkey solution backed by the industry – takes pressure off IFMAR/Host FederationTurnkey solution backed by the industry – takes pressure off IFMAR/Host Federation EFRA/IFMAR still officiate event but all other aspects professionally handledEFRA/IFMAR still officiate event but all other aspects professionally handled Raise the profile of the sport which ultimately will benefit racing at club levelRaise the profile of the sport which ultimately will benefit racing at club level Attract new audiencesAttract new audiences Attract outside non industry sponsorshipAttract outside non industry sponsorship Create special international event for National level racers – 'RC Cup of Nations'Create special international event for National level racers – 'RC Cup of Nations'


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