1. Calendar for America 2015 CDR Ken Collins LT Kelly Cartwright

2. Calendar for America 2015 CDR Ken Collins LT Kelly Cartwright

3. Background Navy Music manpower reduced by 18% Two bands disestablished, Navy Band Mid- South and Navy Band New Orleans Fleet/Area Bands realigned from NPC to U.S. Navy Band/DNS Operational control with local OPCOM

4. FY 15 Fleet/Area Band AOR and Locations

5. CONUS Fleet/Area Band Outreach Pre-FY15, confined to PDS unless: Travel funded by NFE – Prohibited in 2013 Travel, including Navy Weeks, funded by CNRC – Limited to assets and events which met recruiting requirements Starting FY 15 Fleet Band Activities allocated $1.5M annual mission funding Dedicated to band outreach and high-level military support in areas formerly covered Navy Band Mid- South and Navy Band New Orleans

6. Execution Integration with local PA objectives Driven by local OPCOM – Navy Band Northeast: U.S. Naval War College – U.S. Fleet Forces Band: U.S. Fleet Forces Command – Navy Band Southeast: Navy Region Southeast – Navy Band Great Lakes: Naval Surface Training Command – Navy Band Northwest: Navy Region Northwest – Navy Band Southwest: Navy Region Southwest Integration with National Navy PA objectives Coordinated and promulgated by NAVCO Help mitigate the Navy’s Awareness Challenge

7. Execution Navy/Fleet Weeks Can now provide band assets tailored to Navy/Fleet Week requirements Opening Navy Week Concert Event Regional Outreach Tours Developed around “anchor events” – High-visibility military events – Nationally recognized parades, fairs, and festivals – Pro sports events

8. Messaging Coordinated messaging and materials distributed to bands by Director, Fleet Band Activities and NAVCO – AV material – Uniform concert opening for all Navy performances – Other messaging tools

9. Navy Week Opening Concert Event Navy Week “kickoff” event – All NW stakeholders involved – Proclamation – Opening remarks by Flag Officer – Band concert incorporating uniform AV and messaging products

10. NAVCO Band Liaison Coordinates quarterly outreach plan Provides policy guidance/clarification when requested Promulgates national Navy PA strategy to bands - Gallup Data - Recruiting Awareness Index

11. Results:

12. Prior to Mission Funding Ex: FY14 Pacific Fleet Band Navy Band Northeast U. S. Fleet Forces Band Navy Band Southeast Navy Band Great Lakes Navy Band Northwest Navy Band Southwest Navy Band Mid-South Navy Band New Orleans

13. FY15 Mission Funded Quarters 1 and 2 Navy Band Northeast Navy Band Great Lakes U. S. Fleet Forces Band Navy Band Southeast Navy Band Southwest Navy Band Northwest Pacific Fleet Band

15. Questions?