1. 2015 NCMA/GTPAC Small Business Industry Day
Dale DeFilipps
Contracts Branch Manager
Centers for Disease Control and Prevention
January 22, 2015
Office of the Director
Procurement and Grants Office (PGO)

2. Agenda CDC Information Management Services (CIMS) Contract Summary
CIMS Awardees
Small Business Processes
Proposal Preparation
Health Marketing Communication Services
Contract Summary section includes the major tasks associated with each domain

3. Contract summary

4. Contract Summary CDC Information Management Services
Covers three domains
Information management
IT infrastructure
Management consulting
Has three award categories by business type
Full and open
Small business
8(a) – Small and disadvantaged businesses
Period of performance can last 10 years if all options are exercised
Comprises 27 prime contractors
55 awards
Over 150 named sub-contractors/partners
27 prime contractors are different companies

5. Contract Summary CDC Information Management Services (continued)
Total value is $5 billion
$3 billion for information management
$1 billion for IT infrastructure
$1 billion for management consulting
Scope and coverage
Can be used by any office in CDC, as well as other HHS Operational Divisions
Cannot be used by other federal agencies outside of HHS
Covers work for CDC’s intergovernmental grantees, such as state, local and international health agencies
Not a requirements contract within CDC, but program officials are strongly encouraged to use it
27 prime contractors are different companies

6. Information Management Domain
Information Systems Tasks
Planning
Design
Development
Maintenance
Engineering
Integration
Retirement
Other Tasks include:
Requirements gathering
Analysis
System prototyping
Conversion
Implementation
Training
Development of user guides
Change control
System testing
Systems security controls
Quality assurance

7. Information Management Domain
Domain Tasks include:
Data standards development
Health IT
Public health informatics
Decision support
Data modeling
Interoperability services
Health information exchanges
Service-oriented architecture
Software-specific tasks
Improvements
Modeling
Simulation
Security assessments
Privacy assessments
Monitoring

8. IT Infrastructure Domain
Domain Tasks include:
Design
Installation
Management of networks
Support of networks
Datacenter operations
Information security systems
Conferencing
Project management and program support services to support IT infrastructure programs and activities

9. Management Consulting Domain
Broad consulting services including:
Business analysis
Business case development
Performance management
Process improvement
Business process reengineering
Decision support and analytics
Program vulnerability and risk assessment
Continuity of operations planning
Project and program management

10. Management Consulting Domain
Additional consulting services include:
Capital planning and portfolio assessment
Enterprise architecture
Strategic planning
Organizational study and design
Transformation and change management
Human capital and workforce analysis
Training
Communications
Governance support

11. Contract Summary Broad and flexible scope
Provides access to diversified talent
Many specialty labor categories
Facilitates small business goals
Performance-based focus
Fosters contractor work off-site
Explicitly enables teleworking
Government issued equipment not required, but allowed

12. CDC Information Management Services Awardees

13. Award Distributions
Typically 3 to 4 proposals are received on average for each RFTOP
Small business and 8(a) companies receive first consideration for Requests for Task Order Proposals (RFTOPs)
Number of Task Order Awards by Business Type
55% to large businesses
45% to small businesses
Dollar Obligations by Business Type
70% of dollars awarded to large businesses,
30% of dollars awarded to small businesses

14. CIMS Awardees Information Management Domain
Accenture National Security
Services, LLC
Acentia/Business Computer
Applications
Booz Allen Hamilton
DB Consulting Group, Inc.
Deloitte Consulting LLP
Dell Perot Systems
IBM
ICF Incorporated, LLC
Lockheed Martin
Northrop Grumman
Leidos (formerly SAIC)
SRA International, Inc.

15. CIMS Awardees IT Infrastructure Domain
Full and Open Business Category
Accenture National Security
Services, LLC
Booz Allen Hamilton
CACI
Ciber, Inc.
CSC
Dell Perot Systems
HP Enterprise Services, LLC
IBM
Lockheed Martin
Northrop Grumman
Unisys

16. CIMS Awardees IT Infrastructure Domain
Small Business Set-Aside Category
Amdex
Human Touch, LLC
8(a) Set-Aside Category
Chickasaw

17. CIMS Awardees Management Consulting Domain
Full and Open Business Category
Booz Allen Hamilton
Computer Sciences Corp. (CSC)
Deloitte Consulting LLP
IBM
ICF Incorporated, LLC
Lockheed Martin
Price Waterhouse Coopers LLP
Sapient
SRA International, Inc.
Unisys

18. CIMS Awardees Management Consulting Domain
Small Business Set-Aside Category
Amdex
Cadence Group Associates, Inc.
Carter Consulting, Inc.
SciMetrika
8(a) Set-Aside Category
Cloudburst Consulting Group
Total Solutions, Inc.

19. Small business processes

20. Small Business Processes
Capability statements
Make a recommendation to set-aside the RFTOP for either 8(a), small business, or full and open competition
Reviewed and evaluated by technical subject matter experts
Small Business Specialists review RFTOPs and provide input regarding the set-aside decision
Contracting Officer makes the final set-aside decision

21. Small Business Processes
If small business awardees are not still small after five years from contract award, then they cannot compete for work under the CIMS contract
CDC on-ramping solicitation amendment issued
Solicitation issued for 8(a), HubZone, Service Disabled Veteran Owned Small Business (SDVOSB), and Woman Owed Small Business (WOSB)

22. Small Business Processes
CDC on-ramping solicitation amendment issued (continued)
Solicitation amendment covers only the information management domain
It is the most active of the three domains
The other two domains will not be solicited
Provisions in the new solicitation amendment are the same or very similar to the original solicitation

23. Proposal preparation

24. Proposal Preparation Be sure to thoroughly read and comprehend the…
Statement of work requirements
Proposal instructions
Evaluation criteria
Do not merely restate the work requirements
Offerors need to provide details of their own technical approach and how they plan on accomplishing the work
Perform mathematical verification of numerical data before submitting the proposal

25. Proposal Preparation
Be sure that the following items are reasonable and appropriate for the proposed technical effort and associated work requirements
Labor hours
Categories
Rates
Other direct costs
Ensure your proposal is received by the deadline date and time

26. Proposal Preparation
The government reserves the right to make an award without discussions
An offeror’s initial submission should be their best proposal
Do not expect that the government will request revised proposals to address weaknesses
If you have questions, submit them in writing to the Contracting Officer

27. Health Marketing Communication Services
Predecessor contracts expired in September 2014
CDC will be using the GSA AIMS Schedule 571 (Advertising & Integrated Marketing Solutions)
The applicable GSA AIMS web link is below:
Two separate service areas: Creative and Evaluation Domains
All task orders will be competed among the contractors in the applicable domain

28. Health Marketing Communication Services
On average, over 30 new competitive task orders are awarded each fiscal year
Under the predecessor contracts, the vast majority of the dollars were awarded to non-small businesses. However, for future requirements, the percentage of dollars awarded to small businesses is expected to increase significantly.
For each new requirement, small businesses will receive first consideration based on researching the AIMS Schedule. Program Offices will be required to research and assess small business capabilities.
Update your capabilities on the AIMS Schedule

29. Health Marketing Communication Services
Domain One, the Creative Domain includes:
Communication Science and Program Planning
Product Development
Partnership Development and Management
Database Development/Management
Web Design, Development, Management and Usability Testing
Communication Meeting and Conference Support
Implementation/Dissemination
Technical Assistance and Training
Project and Account Management

30. Health Marketing Communication Services
Domain Two, the Evaluation Domain includes:
Communication Science and Program Planning
Formative Research and Evaluation/Pre-testing of Concepts, Messages or Materials
Process, Outcome and/or Impact Evaluation
Monitor/Track Implementation
Database Development/Management
Web Design, Development, Management and Usability Testing
Communication Meeting and Conference Support
Technical Assistance and Training
Project and Account Management

31. For more information please contact the Centers for Disease Control and Prevention Clifton Road NE, Atlanta, GA Telephone: CDC-INFO ( )/TTY: Web: The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.