1. Part II. Consumers While EVs are increasingly visible around California, many consumers are still unaware or unfamiliar with EVs. How can we collectively help auto companies and dealers build consumer demand? What creative roles can state or local governments play in this effort? What specific governmental actions will actually make a difference? How can we get more “butts in seats” to experience first-hand the ZEV driving experience

2. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience Driver ed businesses to train folks in Evs When dealers have customers coming in for service, loaner is EV Recognition for leadership dealerships Government: Sustainable communities strategies – help metro regions set up sustainable living centers (homes, locations, Evs, etc.)

3. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience Increase Evs in fleets More R&Ds – employers, schools etc in exchange for free chargers ZEV financing – saved fuel costs upfront-ed Shared… Get vehicles to drivers for more days Recondition gas cars as evs (jobs, recycling, ev benefits) Car/vanpools (Seattle/King County)

4. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience 1-time coupon/use for errands App in the car for charging location access

5. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience $50 off VLF if you have test driven an EV $250 off (Evernote model) Reasonable lease term on lease overage Standing test drives at Farmers’ Market Decouple battery cost to drive down upfront vehicle cost

6. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience Different & more incentives: Reduced cost of travel on dedicated toll roads/ HOT lanes R&Ds organized by the utilities (giant appliance)

7. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience Government fleets (& taking them home) Reserve parking @ transit locations w EVSEs

8. Part II. Consumers How can we get more “butts in seats” to experience first-hand the ZEV driving experience Subsidizing Evs in rental car / carsharing (extended experience) Public motor pools/fleets Reducing lease rates through residual battery use Dealerships with access cards at point of sale Subsidizing dealership market entry barrier (infrastructure for charging & servicing) Intermodal services (transit, etc.) Consumer starter kit (Infrastructure location, total cost of ownership, etc) HOV sticker (near term at least)