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Who are they? An overview of the generational characteristics December 2006 Brookdale Community College
Why? These groupings provide for a defined target market. The target market data are used in the creation and marketing of products and services.
What’s the link? Depression b WWII b Post-war cohort b Baby Boomer I b Baby Boomer II b Gen X b Millenials (Y) b
Cohorts – Monmouth County
World War II
W.W.II & Post War
Baby Boomers I
Baby Boomers II
Notes Cuspers WWII/Boomer Boomer/Gen Xer Gen Xer/Millennial Generalizations Examples: Barbizon Ameriprise Financial
Agenda Introduction to Gen Y Introduction to Hispanic Gen Y Marketing to Gen Y Marketing to Hispanic Gen Y.
Product Professor S.J. Grant Spring 2006 BUYER BEHAVIOR, MARKETING 3250.
Ellness Seminars W CIGNA Behavioral Health Working Across Generations Jeff Van Pelt, Ed.D.
Chapter 4 Demographics and Social Stratification Text: Consumer Behavior; Hawkins, Mothersbaugh and Best; 10 th ed.
Intergenerational Engagement A Meeting of the Minds VCM Annual Retreat April 4, 2008.
The Demographic Environment Demography: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
GENERATIONS IN THE WORKPLACE Presenter: John Morrissey April 26, 2006.
Working Together the multigenerational workforce Laura Smith, Public Relations Manager.
Plus 50 Students: A Growing Community College Market American Association of Community Colleges Funded with grants from the Deerbrook Charitable Trust.
Birth Dates Population Expected Education Formative Experiences Formative teen global experiences Wars Music Heroes Popular saying Characteristics Perception.
Social Issues and Trends. Canadian population patterns, particularly since World War II have had a serious impact on social trends in this country – those.
Ken Eastman Department of Management Oklahoma State University From Traditionals to Millenials: Leading Generations at Work 1.
Group Influence: Demographics and Generations (handout)
THE MARKETING ENVIRONMENT Chapter 4 Kotler, Bowen, Makens and Baloglu Marketing for Hospitality and Tourism.
基 督 再 來 （一）. 經文： 1 你們心裡不要憂愁；你們信神，也當信我。 2 在我父的家裡有許多住處；若是沒有，我就早 已告訴你們了。我去原是為你們預備地去 。 3 我 若去為你們預備了地方，就必再來接你們到我那 裡去，我在 那裡，叫你們也在那裡， ] ( 約 14 ： 1-3)
Generational Diversity Mary Kay LaBrie. What is a Generation? Write down your biggest concern or challenge. We will discuss at the end of the class.
Promoting your Test Center with Social Media Michele Rousseau, Manager, Academic Testing and Analysis Mercer County Community College Nancy S. O’Shea,
Generational Perspectives on Sustainability. The Generations.
Reading skills and graph interpretation. Demographers use histograms Graph of age distribution at particular time Cohort size Male vs. female Pre-reproductive.
Writing Warm Up 2/21 What kind of music do you like? Who are your favorite bands and what are your favorite songs? Do your parents listen to the same music.
Post-War Cohort Caroline Gastaud Nauman Nadeem Kate Seguin.
Role of Women During World War II Shawna Rembold Grade: 9.
Population Pyramids A Population Pyramid is two back- to-back bar graphs. One side of the graph shows the number of males while the other side shows females.
Membership – December 2015 January 2016 February 2016 April 2016 May 2016 March 2016 September 2015 October 2015 November 2015.
Market Segmentation. What is target marketing and what has caused sports businesses to increase this marketing tactic? In what ways do sport.
The Multigenerational Workplace Sang-won Byun & Rim Woldeslassie.
Millennials Confident. Connected. Open to Change. Paul Taylor, Pew Research Center.
MARKETING AN INTRODUCTION Armstrong/Kotler MARKETING AN INTRODUCTION Armstrong/Kotler 1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice.
Making Connections: Canada’s Geography, Second Edition, Copyright © 2007 Pearson Education Canada. Permission to reproduce this image is restricted to.
Market Analysis Economic Development Land Planning Implementation Harrisburg, NC Economic Development Implementation A strategic community assessment.
The Echo Boom – is the demographic phase in which a population increase is created as people born during the post-World War II baby boom have their own.
Marilyn Moats Kennedy Moatskennedy.com
Copyright © 2014 School Nutrition Association. All Rights Reserved. Bridging the Gap Generations Working Together.
Changes in population structure. During the 1950, following World War II, Canada is the midst of a baby boom (babies born ). Canada’s population.
CHAPTER 6-LIFE COURSE. LIFE COURSE FOLLOW CHANGES IN HISTORY PRODUCT OF TIME & PLACE BIRTH RATE DECREASES SINCE COLONIAL TIMES EXCEPT BABY BOOM.
The Marketing Plan Chapter #2. Driving Directions If we were all going to Disney Land today and you were driving what would you do first? Do you know.
Using Public Relations Segmentation for Audience Analysis: D ifferentiating Travel Behaviors among Generational Cohorts.
Generational Diversity Texas Commission on Law Enforcement Officer Standards and Education Texas Commission on Law Enforcement Officer Standards and Education.
A Snapshot of Relevant Economic and Demographic Trends for the Future of Transportation Policy in Maine Michael Donihue Associate Professor of Economics.
Casket Covers David Robinson Tyler Gesy Laura McNary.
Supporting Today’s New Teachers MSDE Induction Coordinators Meeting February 25, 2014 Office of Talent Development.
Population Pyramids and Demographic Transition Lab answers.
Essentials of Health Care Marketing 2 nd Ed. Eric Berkowitz Chapter 6 Market Segmentation.
Lions of the Future How to Get Them & Keep Them Presented by: Lion Mike Baumer February 3, 2007.
Regional Program Sharing. Presenters Mark McCormick, Dean of Academic Affairs and Chief Academic Officer, Salem Community College MaryAnn Westerfield,
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved Chapter 4: The Fashion.
Generational Differences How They Affect Volunteer Recruitment Name: Ellen RoweTitle: Community and Leadership Development Specialist.
They Are Our Students THE MILLENNIALS Presented by: Professor Tonja Conerly, San Jacinto College.
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