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11 Douglas A. Strouse, PhD Host. 22 80 million Baby Boomers are in the prime of their economic life and face serious challenges…

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Presentation on theme: "11 Douglas A. Strouse, PhD Host. 22 80 million Baby Boomers are in the prime of their economic life and face serious challenges…"— Presentation transcript:

1 11 Douglas A. Strouse, PhD Host

2 22 80 million Baby Boomers are in the prime of their economic life and face serious challenges…

3 3  How to invest money /transfer wealth  When to sell or re-design a home  Healthcare/Fitness  Entertainment & Travel options  How to make a difference after retirement 3 Boomer Expectations is a multi media marketing package targeting men and women between who have major questions on:

4 4 Doug is the President and CEO of Global Data Source, LLC, a firm that specializes in business process outsourcing. He has more than 15 years of experience in the legal services field, as well as extensive management and operational experience as an executive of several multi-million dollar companies with responsibilities for international subsidiaries. Doug has advised organizations in such areas as: leadership and management development, performance management and appraisal systems, organizational change and development system analysis, strategic planning and executive coaching. He is currently President of the Chief Executive Officers Club of Baltimore, a non-profit organization which strives to provide a forum to educate executives. Additionally, he facilitates a Presidential Advisory Council, a sub-group of the CEO Club which acts as a board of advisors for its members. Doug hosted “The Maryland Business Review”, a weekly radio show on WBAL that interviews local business leaders in an interactive format. 4 Douglas A. Strouse, PhD Host

5 5 Our E-commerce partner will provide a state-of-the-art Web 3.0 marketing package and online resource center for sponsors and Boomers  Online Product Expo  Featured Exhibitor on relevant landing page  Boomer Online Discussion Boards  Online Re-Broadcast of TV interviews

6 66 Two Award Winning Companies present a cutting edge combination of TV, Print, Internet, & Event Marketing

7 7 Why use ??  Won more AP and Emmy Awards than all other Baltimore stations…combined!  Sports Programming: BCS, NFL, Super Bowl, NASCAR, MLB, World Series.  Key Targeted Demographics (Adults 35-54, 35-64)  Boasts the top Production House in region  Multi-media coverage: Commercial spots, Long-from programs, Direct Mail, Web

8 8 MEMO TO: STAFF FROM: SCOTT LIVINGSTON, NEWS DIRECTOR RE: AP AWARDS 4/24/07 Congratulations! We once again had another strong showing with this year’s AP Awards. We won 4 categories, including Best News Operation and Best Sports Operation and Best Weather forecasting with Steve Fertig. We have won Best News Operation 14 of the last 16 years. We only entered one story per category, which makes these honors even more impressive. Each of us should be proud because these awards are a reflection of the hard work and commitment to our product. I’m very proud of everyone’s dedication to making us the best news operation in Baltimore. FOX45’s News department has won over 70 Emmy Awards in the past 10 years

9 9 Analysis of FOX45 programming for reaching Adults who are investors, have graduated college, and have a HH Income of $75k+ Source: The Media Audit Apr/May 2007, Baltimore DMA (Composite Index – 100 is average) FOX45 Morning News (530-9am) – 116 FOX45 News at 10 ( pm) – 110 FOX45 News at 530 (530-6pm) – 106 King of Queens (6-7pm) – 102 FOX Prime Time (8-10pm) – 99 Friends (730-8pm) – 96 Law&Order/According to Jim (1130pm-1am) – 87 Judge Joe Brown, Judge Judy (4-5pm) – 82 FOX45 Daytime lineup (9am-4pm) – 75

10 10 CHAIRMAN’S PACKAGE Additional Elements: Co-branded banner ads on FoxBaltimore.com Production of a :30-second commercial Source: NSI Feb07/May07 avg. Commit to 12 Shows Net Investment: $150,360 Details: Package Reach: 79.79% Package Frequency: 6.29 Cost per household reached: less than 2 cents

11 11 BOARD MEMBER’S PACKAGE Source: NSI Feb07/May07 avg. Details: Package Reach: 65.14% Package Frequency: 4.77 Cost per household reached: less than 2 cents Additional Elements: Co-branded banner ads on FoxBaltimore.com Production of a :30-second commercial Commit to 12 Shows Net Investment: $97,440

12 12 CLOSE SEGMENT ADVERTISER 1 INTRO ADVERTISER 1 ADVERTISER 2 ADVERTISER 3 ADVERTISER 4 ADVERTISER 7 ADVERTISER 6 ADVERTISER 5 ADVERTISER 9 ADVERTISER 8 BOOMER EXPECTATIONS SAMPLE SHOW FORMAT (28:30) SEGMENT


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