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BELIEVE IN OKLAHOMA #1 Local News TV Web Site. 2009 Goals & Objectives  Believe in Oklahoma started in 2006. This successful program continues to highlight.

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Presentation on theme: "BELIEVE IN OKLAHOMA #1 Local News TV Web Site. 2009 Goals & Objectives  Believe in Oklahoma started in 2006. This successful program continues to highlight."— Presentation transcript:

1 BELIEVE IN OKLAHOMA #1 Local News TV Web Site

2 2009 Goals & Objectives  Believe in Oklahoma started in This successful program continues to highlight local businesses in Oklahoma with an outreach campaign committed to educating viewers on the importance and growth of Oklahoma businesses  KOCO 5 wants to celebrate your place in Oklahoma by making you a part of our Believe in Oklahoma campaign  Create a partnership with KOCO 5, devoted to providing information on where ClimateMaster came from and where it is going, while showcasing your Oklahoma Heritage  Create an interactive effort between KOCO 5 and KOCO.com to educate and increase the dialogue to viewers and our partners

3 Program for Success  KOCO 5 and ClimateMaster will develop a 12-month awareness multi-platform marketing campaign  Television, Internet, Outreach Events  KOCO 5 will air 4x :30 vignettes featuring ClimateMaster focusing on your Oklahoma message that ends with: “We are ClimateMaster and We Believe in Oklahoma.”  Example topics include:  How long you have been serving Oklahoma  Company growth over the years  Outreach programs that support Oklahoma  Number of Employees  Involvement in the community #1 Local News TV Web Site

4 Examples of Current Vignettes #1 Local News TV Web Site

5 KOCO 5 & KOCO.com Lead OKC Market * Source: OKC NSI Nov ’07 ** Source: Alexa.com ***Source: WebTrends 2008 Exciting Most Watched M – F 5p & 6p News in Oklahoma City* 12 of the top 20 Prime programs W25 – 54* #1 Local Television News Web Site** 750,000 Unique Visitors per Month*** #1 from 9 – 5p in W25 – 54*

6 Monthly Schedule DayTimeProgram# of Vignettes/Mo. M – F5 – 6aEyewitness News4x M – F6 – 9aGood Morning America8x M – F9 – 3pDaytime8x M – F3 – 5pDr. Phil & Oprah4x M – Sun5 – 6:30pEyewitness News4x M – Sun6:30 – 10pPrimetime Rotator4x M – Sun10 – 10:35pEyewitness News4x M – Sun10:35 – 12:10aLate Fringe4x Total Spots40x/Mo. Exciting Television Schedule

7 KOCO.com The #1 Local Television Web Site in OKC* Believe in Oklahoma Details Believe in Oklahoma Section Includes Features & Headlines Includes ClimateMaster’s Rotating Videos and Rotating Ads Includes links to Ads throughout KOCO.com 100,000 impressions per month guaranteed KOCO.com was visited locally 4.96 million times from Aug ‘07 – July ‘08, which comprised 23.7 million page views** Sources: *Alexa.com 2008 **WebTrends Aug 07 – July 08 #1 Local News TV Web Site

8 Compare the Effective Reach of KOCO 5’s Package to OKC Newspaper and Radio: Average 3+ Reach Each Month Newspaper: Audit Bureau of Circulation 6-Month average ending 3/31/08. Radio: Scarborough OKC Survey March 2008 M-Su 6a-Mid Cume A18+ for KJYO-FM, NSI NOV ’07 HH Rtg 178, , ,824

9 Campaign Summary KOCO 5 TVKOCO.com 40x Spots per month (minimum 480)Spots run in Believe in Oklahoma Section TV Production Free production of 4x :30 vignettes which includes: Scripting, Shooting and Editing your commercials with a local production company Web Production Free production of all Web elements, which includes: Creative planning, development and campaign management to ensure success Outreach Opportunities KOCO 5 will offer ClimateMaster appropriate outreach opportunities, including a guest speaking engagement from a member(s) of the Eyewitness News 5 team at a sponsored event that supports Oklahoma TOTAL ACTUAL VALUE: $375,000 INVESTMENT: $125,000 Partnership #1 Local News TV Web Site


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