1. IEEE SIIT 2015 The 9th International Conference on Standardization and Innovation in Information Technology Donna Ceruto IEEE Standards Association 31 March 2015

2. Agenda  Brief History of SIIT  IEEE-SIIT 2015  Marketing Plan  Student Project  Results 2

3. Brief History  SIIT is a small focused an academic conference focused on Standards Research and Innovation.  Founded in 1999 by Kai Jacobs at the Technical University of Aachen in Germany.  The conference has run every two years in Europe, The Americas and Asia.  It attracts mainly academics but has gained some government, SDO and industry attention.  Attendance has remained between 50 and 80 each year, with most of the attendees in some way involved with the conference, either as presenters, reviewers or committee members.  In 2012 IEEE SA acquired SIIT intending to broaden SIIT’s appeal from a solely academic conference into an industry and public policy showcase. 3

4. Past SIIT Events  1999 – RWTH Aachen University, DE  2001 – University of Colorado, Boulder, US  2003 – Technical University of Delft, NL  2005 – ITU, Geneva, CH  2007 – University of Calgary, CA  2009 – Kogakuin University, Tokyo, JP  2011 – Berlin Institute of Technology, Berlin, DE  2013 - ETSI – Sophia Antipolis, FR 4

5. IEEE-SIIT 2015 IEEE-SIIT 2015 The 9th International Conference on Standardization and Innovation in Information Technology to be held on 6 - 8 October 2015 To be held at: Synopsys in Sunnyvale, CA Check out the website ieee-siit.org Registration for the event opens June 5

6. IEEE-SIIT: Rates to attend  Registration Opens 6/30  Advanced Rate (Early bird discount) ends 8/31  Closing Rate Registration 10/1 6

7. IEEE SIIT 2015: Call for Papers Topics  Standardization and innovation  Standards, intellectual property rights and antitrust law  Open standards, open source, open innovation  Standardization policies and regulation  Standards in support of technology convergence  Alternative interoperability strategies  Adoption, implementation and diffusion of standards  Standardization management and strategies  Standards setting processes and organizations  Economics of standards  Impact of standards (e.g., on innovation, competition, or other aspects)Standards legitimacy  Standards education  History of standardization  Standardization for developing countries  Different regional and international standards regimes 7

8. IEEE-SIIT: additional info Travel Grants  There are up to 5 travel grants available at $500 US each  For students and for attendees from developing countries. Please contact Kai Jakobs, Kai.Jakobs@comsys.rwth-aachen.deKai.Jakobs@comsys.rwth-aachen.de Conference Patrons  Adobe  Intel  Charles River Associates  San Jose University  Synopsis For Patron levels visit ieee-siit.org/patrons How to become a Patron Please contact Ken Krechmer, krechmer@isology.com 8

9. Marketing Plan Theme: Interoperability, Intellectual Property and Standards Conference Objective:  To bring together standardization researchers from different disciplines; IT- practitioners, policy makers, standards developers and users who are interested in exchanging insights on standards and standardization, and appreciate the different angles and types of knowledge brought together. Secondary Objectives:  Raise awareness of standards & the need for interoperability  Engage and foster participation in IEEE SIIT activities  Raise awareness/inform of the importance and value IEEE-SA as a standards developing organization 9

10. Target Audience Who is the target audience? Based on past attendee lists, the make up of the conference attendees are an international mix of:  Academia  Industry  Government  Standards (developers, stakeholders) We would like to target: Industry professionals with titles having the following words in: Intellectual Property, Interoperability, Compatibility, Compliance, Partnership, Standards 10

11. Marketing Initiatives from IEEE-SA  IEEE-SA branded flyer with event details  Email blasts to IEEE Society executives  Email blasts to IEEE Society members  Articles in Newsletters (SA Newswire, StandardsFocus)  IEEE-SA website homepage banner ad  IEEE-SA blog article (StandardsInsights)  Adwords campaign  Article in IEEE’s What’s New for Students  Social Media posts (FB, Twitter #IEEESIIT, LinkedIn, Google+) 11

12. How will we measure success? What are measures of success?  a. # of attendees  b. # of attendees from industry vs academia  c. Content of program and what it generates  d. Output documents (publishing of papers)  f. Provide a conduit for feedback  g. Interest in future events (participation, patrons, attendees) 12