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From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009.

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Presentation on theme: "From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009."— Presentation transcript:

1 From wartime necessity to woman’s classic: The Trench Coat Allison Tarling Fashion 100 Spring 2009

2 .Target Market...Demographics.. Age: 20’s- late 40’s Education: students- college graduates Occupation: Any Income: Middle-class & above..Customer Profile..

3 …the origin… World War I & II soldiers

4 …the innovation… Yves Saint Laurent -Patent leather

5

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7 Comparison

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11 …Prediction… the Double-Breasted Trench Coat will continue to be a classic piece of every woman’s wardrobe

12 Bibliography Metz, Anne. “History of the Burberry Trench Coat”. 30 September, 2006.. Horrocks, Sarah. “The Timeless Trench”. 23 September, 2008l.

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