Presentation on theme: "Slogan and SWOT Analysis of 7-Eleven"— Presentation transcript:
1Slogan and SWOT Analysis of 7-Eleven Group Members:Sharon HungDonna DuXiao Bin Nicco Yang Judy Duan
2Outline Background of 7-11 A. History B. Company ObjectivesC. ServicesD. Scale: Numbers of employee, the amount of capital…II. 4PS of 7-11 (Price, Product, Place and Promotion)III. Marketing StrategiesA. TV CommercialB. LotteryC. CouponD. SlogansE. Mascot (吉祥物)IV. SWOT analysisV. Suggestions to 7-11
8Services2009: 7-Eleven earned more than $ billion (USD) revenue and owns more than employees, becoming great model for other convenience stores to follow
94PS of Grocery Stores, Carrefour (Hypermarket) and 7-Eleven(Convenience store) 英四乙 Neko 純數四 Judy
10Price& Product Grocery Store— Provide elasticity prices Sell the products according to owner’s preferenceProduct quality is unstableDefective rate of some products (e.g., egg, vegetable) is higher than others
11Price& Product Carrefour— Large variety of goods Goods are mostly in large quantity, but their unit price is cheaper than others
12Price& Product 7-Eleven— Same goods with higher prices The quality of products is stableLess variety of productsOnly sells some everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.
17How do 7-11 promote through advertising? TV advertisings-- Seven Select/Impossible MissionLotteryCoupon Collectingfor gifts憤怒鳥馬克杯：飲料抽抽樂：
18Slogans Convenience Sensitiveness; forming the customers’ impression a. “Your convenient good neighbors”b. “7-11 is always there”c. “Always Open”Whenever you want some foods or daily necessities, 7-11 is always there, open 24 hours7 days a week.
19Mascot Open將 From “Always Open, 7-Eleven” Memo Paster Bag Notebook
217-Eleven SWOT analysis Strengths Weaknesses High market occupation Logistics Flow system and MIS(Management Information System)Good reputationDiversification strategyLow brand loyaltyVariety of product is not as many as supermarket.Price are higher than supermarket.Food product quality are not as good as professional store such as a lunch box store , beverage store.OpportunitiesThreatsDelivery serviceOccupy the most marketInternet developmentHigh rentProducts are easy to be copy.Competitor such as Family mart …Market saturation