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© 2004 Precisia, LLC Printing and RFID Tags: Lower Costs, Greater Flexibility, Broader Use Dan Lawrence Director of Technology and Commercialization.

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Presentation on theme: "© 2004 Precisia, LLC Printing and RFID Tags: Lower Costs, Greater Flexibility, Broader Use Dan Lawrence Director of Technology and Commercialization."— Presentation transcript:

1 © 2004 Precisia, LLC Printing and RFID Tags: Lower Costs, Greater Flexibility, Broader Use Dan Lawrence Director of Technology and Commercialization

2 © 2004 Precisia, LLC Family Owned Founded in 1920 Sales ~$1.5 B /year 2 nd Largest, Largest US 150 Sites Worldwide 5000 Employees Flint Ink Ann Arbor, Michigan

3 © 2004 Precisia, LLC Precisia, LLC Launched in 2003 Wholly-owned subsidiary of Flint Ink Global reach and capabilities Conductive and advanced printing inks Printed electronics applications State-of-the art facility for prototyping, testing, commercialization

4 © 2004 Precisia, LLC Radio Frequency IDentification in the Supply Chain 1)Applied Labels 2)Placed Inlays 3)Part of Packages

5 © 2004 Precisia, LLC Printed Antenna Whether Inlay, Label, or Integrated with packaging, a printed antenna can contribute to higher speeds and lower costs; while meeting performance requirements MHz

6 © 2004 Precisia, LLC Consumer Product Factory Distribution/Retail Where to add function? Packaging Plant RFID or Label Converter Tag Cost* Value Integration Path A B * Capital cost to be determined Slap and ship

7 © 2004 Precisia, LLC Factory Retail Distribution How can RFID reduce shrinkage? Cumulative Shrinkage Incidents of Shrinkage Supply Chain Shipping

8 © 2004 Precisia, LLC Frequency Coupling Relative Range Relative Cost 125 kHz CapacitiveN/A (100%) 1-25% 125 kHz InductiveN/A N/A MHz Inductive10-25% 30-50% MHz Backscatter75-100% % 2.45 GHz BackscatterTBD TBD Printed Antenna Relative to Solid Metal 125 kHz Capacitive (Motorola’s Bistatix) 915 MHz UHF (Impinj Design) MHz HF (generic coil)

9 © 2004 Precisia, LLC UHF/ Backscatter [ , 2450 MHz] Simple, potentially inexpensive Printable antenna Substantial read range, depending on design and environment Logistic Tag Designs Matrics Alien Printed Antenna Example: Impinj

10 © 2004 Precisia, LLC “?” People Metal Liquids Attaining Highest Visibility

11 © 2004 Precisia, LLC Retail Consumer RFID Protocols can provide the same level of privacy already available in the marketplace Privacy and Tracking Preferred Customer Card Surveillance Physical Observation Waste Stream Analysis Bar Code/Credit Card Voluntary Tag Disablement

12 © 2004 Precisia, LLC Versatility of Printing Attenuation of Printed Antenna Lowest Common Denominator Frequency Common Global Logistic Frequency Range Reader Antenna Testing Compliance Specifications Closing Comments


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