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Confidential 1 Strategies for RFID Success. confidential 2 What is Driving RFID?

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Presentation on theme: "Confidential 1 Strategies for RFID Success. confidential 2 What is Driving RFID?"— Presentation transcript:

1 confidential 1 Strategies for RFID Success

2 confidential 2 What is Driving RFID?

3 3 RFID Market Direction Convergence around the Electronic Product Code (EPC) as the standard Wal-Mart's RFID-Using Suppliers to Exceed 100 Pilots with eight key suppliers eWeek June 14, 2004 Defence Department will require its suppliers to put RFID tags on shipments by January 2005 to better manage its inventory. Aviation Week EPC Pallet and case tagging mandates C Pallet and case tagging mandates Defining the Gen 2 Standard

4 4 The Goal is Asset Visibility … Everywhere!

5 5 The Business Benefits Sales lifts lowers OPEX improves Supply chain visibility Fixed RFID reader at dock doors and other “choke point” locations allow automatic scanning… that drives… Increased accuracy and visibility Real-time decision making Supply chain efficiencies (cost DOWN) Increased responsiveness to customer demand (sales UP )

6 confidential 6 Where Does RFID Fit?

7 7 Symbol’s RFID Direction A fundamental component of Symbol Technologies Cm 2 Enterprise Mobility architecture The next generation of advance data capture capture Symbol will be a provider of RFID systems and solutions based on Electronic product code (EPC) technology c

8 8 c RFID is an essential component of Cm 2  Imaging  Laser scanning  Biometrics  Voice  Sensing Advance Data Capture RFID RFID is a key data capture technology for the future Mobile Computing MC 9000 Readers designed for embedded applications such as printers and hand-helds Multi-protocol EPC-compliant RFID readers designed to support current and future EPC standards

9 9 What Does RFID Mean.. To You ?  RFID is not just a project.. Or a compliance problem  It is a fundamental new technology that will be increasingly important in many aspects of your business in coming years  You need integrated solutions.. And a partner..who understands this, and is building architectures that will handle your needs today.. Tomorrow.. And a decade hence  Why?

10 10 EPC … Everywhere x10.. x100.. x1000

11 confidential 11 Standards & Regulations - EPC

12 12 Where Are The Standards? UHF Generation 2 standard has almost achieved technical consensus – IP issues must still be resolved Gen 1 – Class 0 or Class 1

13 13 Radio Regulations around the world  Radio Regulations are most favorable for EPC in the U.S.  Regulatory changes needed to support EPC in Europe (ETSI 302.208), will be finalized this year, supporting un- licensed operation for products, next year  Japan MPHPT conducting tests to open a UHF band by March 2005  China standards and regulations are still a wildcard

14 confidential 14 Products & Solutions

15 15 Today – Complete System Solutions  High performance Generation 1 EPC readers and tags  Rugged Generation 1 EPC Handhelds  Broad variety of EPC Class 0 tag solutions  Prepackaged reading solutions (DC400)  Integration into high performance conveyor systems  RFID provided as part of a complete Auto ID solution, including bar code, wireless, and terminals

16 16 A Broad Solution Reach ….

17 17 Readers and Antennas AR400 Reader High Performance Antenna Intelligent Network Element Ethernet: IP Addressable Multi-Protocol - Class 0/0+, Class 1 Tag Processing Embedded Network Management Easier Migration Path Robust Industrial Design Gen 2 Upgradeable

18 18 Packaged Solutions = Practical Deployments  Even when technology works it must be practical and cost-effective to deploy  RFID must be integrated with other key technologies that are key in the distribution, retail, and transportation, environments  RFID must scale.. And must be survivable

19 19 Symbol DC400 CPG & Retailer-class Portal solution Until now, the only way to achieve dock door RFID visibility has been to procure individual RFID components incorporates the best of breed multi-protocol reader Plug and play infrastructure Everything you need in one platform All you have to do is network attach, power attach, remote monitor and achieve Matrics performance Modular & flexible 2 or 4 antenna design to support 1 or 2 dock doors Light indicators that can be programmed to alert the disposition of goods Photo sensors to time stamp entry and localize direction Advanced network features increasing flexibility and management Ethernet SNMP & SNTP

20 20 Matrics EPC-Compliant RFID Tags Plastic TagCarton Tag Glass Tag Concrete Tag Plastic Bottle Tag Generic Tag Variety of tags for different materials and applications

21 21 RFID Tag Products  Class 0 Read Only & Read Write  Read Only = Simple and Secure  Read Write = Flexible and User Definable  Product Delivery Options:  Custom Conversion  Labels  Adhesive Inlays  Inlays

22 22 Tags – Performance Requirements Conveyors High Performance Dock Door/ Portal Systems Applications Shelf/ Item Level Single Dipole TagsDual Dipole Tags “Custom Designs, Maximum Performances” “Random Orientations, 100 % Accuracy “Known Orientations” “Small Tag, Short Read Ranges” Performance

23 confidential 23 Industry Challenges

24 24 Today’s RFID Challenges  Scale.. Scale.. Scale  How does the industry move quickly from pilots to broad scale rollouts?  How do we jointly build a broad community of RFID competence?  “Hands on the street”  Certification and training  Packages solutions to reduce deployment complexity

25 25 Mission Critical Support Customer Advocates Project Managers Network Consultants Systems Consultants Logistics Personnel Customer Service Reps Support Center Specialists Service Center Technicians When RFID is an essential element of your business.. It’s essential that your RFID infrastructure is up.. And running

26 26 Thank You Questions? ?


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